In recent year, the market for automotive near field communication (NFC) is expected to grow rapidly during the forecast period. The automotive NFC market facilitates device pairing with the car by allowing it to be done with a single tap and in a matter of seconds. Passengers or the car's driver can then use it to customize the in-vehicle environment, including radio controls, air conditioning, and music system, among other things, according to their preferences. NFC is projected to be very useful in new concepts like car rental, carpooling, and corporate fleet management.