Asia-Pacific Healthcare Advertising Market – Industry Trends and Forecast to 2029

Análise e dimensão do mercado de publicidade em saúde da Ásia-Pacífico

A publicidade móvel no setor da saúde está a contribuir para o crescimento na região Ásia-Pacífico e nas indústrias de marketing de saúde na região. Fatores como a crescente penetração dos smartphones e a crescente utilização das redes sociais incentivaram as empresas de saúde a chegar aos clientes através da publicidade móvel na região. Por exemplo, o governo indiano lançou o serviço nacional de telemedicina ou eSanjeevni OPD em 2020, que completou cerca de 1,3 milhões de teleconsultas para melhorar os serviços de monitorização remota de doentes para serviços de cuidados continuados. Este factor deverá também impulsionar o crescimento do mercado durante o período previsto

O mercado de publicidade em saúde da Ásia-Pacífico foi avaliado em 7.394,70 milhões de dólares em 2021 e deverá atingir os 11.348,55 milhões de dólares até 2029, registando um CAGR de 5,50% durante o período de previsão de 2022-2029 . Além dos insights de mercado, tais como o valor de mercado, a taxa de crescimento, os segmentos de mercado, a cobertura geográfica, os participantes do mercado e o cenário de mercado, o relatório de mercado com curadoria da equipa de pesquisa de mercado da Data Bridge inclui uma análise especializada aprofundada, análise de importação/exportação, análise de preços, análise de consumo de produção e análise de pilão.

Âmbito e segmentação do mercado de publicidade em saúde da Ásia-Pacífico

Definição de mercado

O estabelecimento de estratégias e comunicação publicitária melhora o atendimento aos doentes, criando uma linha aberta de saúde entre os médicos e os anunciantes de saúde, denominada publicidade de saúde. Estes serviços incluem publicidade móvel, publicidade em websites e outras plataformas.

Dinâmica do mercado de publicidade em saúde da Ásia-Pacífico

Esta secção trata da compreensão dos impulsionadores do mercado, vantagens, oportunidades, restrições e desafios. Tudo isto é discutido em detalhe abaixo:

Motoristas

• Aumento da procura por serviços de saúde domiciliários

A crescente população idosa, que é mais suscetível a diversas doenças e o aumento dos serviços de saúde domiciliários, contribuem para o crescimento do mercado. Os anúncios sobre diversas doenças e os seus efeitos nas pessoas resultaram num aumento da procura de serviços de saúde em toda a região. Além disso, a crescente adoção de análises de big data por parte dos governos para iniciar anúncios na região também está a alimentar o crescimento do mercado. O aumento do rendimento disponível da população irá impactar ainda mais positivamente a taxa de crescimento do mercado durante o período de previsão.

Oportunidades

• Adoção de diversas tecnologias avançadas

The increased adoption of various advanced technologies is further estimated to generate lucrative opportunities for the market, which will further expand the market’s growth rate in the future. Advanced technologies such as artificial intelligence, machine learning, and big data analytics are being used for advertisements. These technologies are rising worldwide due to their expanding use across numerous healthcare industries.

Restraints/Challenges

• High Implementation Costs

Advertising and other related activities such as printed advertising, require or demands a significant financial investment. Therefore, the high costs as well as the investments required, are further expected to obstruct market growth over the forecast period.

• Stringent Regulations

The stringent regulations made by the government regarding healthcare advertising such as in the welfare of retargeting patients and sharing their personal information, may hinder the growth of the market.

This healthcare advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the healthcare advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Covid-19 Impact on Healthcare Advertising Market

The rapid COVID-19 proliferation has a negative impact on the market. Firm closures and strict lockdowns have badly impacted nearly every industry in the world. Companies in the healthcare advertising system market have developed effective solutions in a matter of months as a result of the abrupt shift in working conditions. In the market for smart advertising, the largest media companies are increasingly investing in OTT services which are opening up value-grab opportunities for healthcare advertising regarding increased awareness for various ailments, including the pandemic. Moreover, increased ad spends on several clients, including TV viewership, can better meet customer expectations and are the resulting factors of the quickly evolving technology trends in the market.

Recent Developments

• In 2020, an Asia-Pacific based digital-based healthcare provider, Medi-assist healthcare services ltd. Launched its first TV campaign, “Apka Healthcare Buddy” this advertisement broadcasted on television and other platforms and focuses on the utilization of digital healthcare services and emergency situations.

Asia-Pacific Healthcare Advertising Market Scope

The healthcare advertising market is segmented on the basis of type, form of engagement, technology, approach, format and applications. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Traditional
• Television
• Print
• Radio
• Others
• Online
• Online advertising
• Search engine optimization
• Mobile first website
• Public Relations
• Publicity
• Sponsorships
• Community events
• Others
• Unique Branding and Awareness
• Internal Marketing
• Employer Marketing
• Meeting and presentation
• Business targets
• Others
• Physician Referrals
• Others

Form of Engagement

• Healthcare Facility
• Digital
• In Home/Person
• Others

Technology

• Telemedicine
• Artificial Intelligence
• Personal Data Tracking
• Others

Approach

• Detailing (Health Professionals)
• Direct-to-Customer Advertising

Format

• Display
• Search
• Video

Applications

• Pharmaceutical Advertising
• Biopharmaceuticals
• Vaccines
• Over-The-Counter Drugs
• Prescription Medicines
• Medical Device and Equipment
• Biotech Companies
• Medical Insurance
• Fitness and Diet Products
• Hygiene Products
• Others

Healthcare Advertising Market Regional Analysis/Insights

The healthcare advertising market is analyzed and market size insights and trends are provided by type, form of engagement, technology, approach, format, applications as referenced above.

The countries covered in the healthcare advertising market report are China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC).

China dominates the healthcare advertising market because of the growing implementation of digital channels for advertising if several healthcare products are specific to the region's geriatric population. Moreover, increasing awareness among the increasing population regarding the medical insurance is also the factor boosting growth of the market within the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Healthcare Advertising Market Share Analysis

The healthcare advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to healthcare advertising market.

Some of the major players operating in the healthcare advertising market are

• PUBLICIS GROUPE (France)
• Syneos Health. (U.S.)
• CDM New York (U.S.)
• Havas Health & You (U.S.)
• FCB Global, Inc. (U.S.)
• McCann (U.S.)
• VMLY&R (U.S.)
• Wunderman Thompson. (U.S.)
• AbelsonTaylor, Inc. (U.S.)
• TBWA\WorldHealth (U.S.)
• Thrive Health (Canada)
• Levo Healthcare Consulting, LLC (U.S.)
• Dobies Health Marketing (U.S.)
• Sagefrog Marketing Group, LLC (U.S.)
• Communications Strategy Group. (U.S.)
• Distill Health (U.S.)
• Trajectory Inc. (U.S.)

Research Methodology: Asia-Pacific Healthcare Advertising Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Customization Available

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.

SKU-57449