U.S. Tomato Paste Market

Dec 11, 2023

The Savory Secret: Exploring the Culinary Wonders of Tomato Paste in Delicious Home Cooking

Let's Gain Insight

Tomato paste is a dense, concentrated product derived from a meticulous cooking process. Tomatoes are simmered for extended periods to eliminate excess water, then strained to remove seeds and skins. The resulting liquid is cooked further, resulting in a luscious, thick concentrate. This culinary gem infuses dishes with a bold, authentic tomato taste, enhancing the flavors of pasta, soups, and braised meats. It plays a pivotal role in the culinary traditions of both Turkish and Italian cuisines, contributing to their rich and distinctive flavors.

Market Valuation: Essential Facts and Insights

Data Bridge Market Research analyses that the U.S. tomato paste market is growing with a CAGR of 3.4% in the forecast period of 2023 to 2030 and is expected to reach USD 10,008.20 million by 2030 during the forecast period of 2023-2030.

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Characteristics of the Tomato Paste Market: Key Aspects

Paste recovery stands at 14%
It can be stored for up to six months in bottles and pouches, and up to one year in cans
It is most advantageous during market surpluses when processing slows down
Tomatoes can be utilized during the off-season
The paste is ideal for producing various other tomato-based products

Tomato Paste Production: From Tomatoes to Concentrate Creation

Tomato paste is created through a meticulous process involving the removal of tomato seeds and skins, followed by a prolonged cooking and concentration phase. Occasionally, it is sweetened to enhance its flavor profile. This resulting product is a thick, rich, dark-red concentrate. Tomato paste originates from processing whole tomatoes, typically containing 4.5 to 6.0 percent tomato solids, regarding total soluble solids (TSS), excluding insoluble components. Complying with industry standards, tomato paste must have a minimum of 14 percent TSS. On average, producing 1 kg of tomato paste at 26 to 28o Brix necessitates 6 kg of fresh tomatoes. While 26 to 28o Brix is common, tomato paste also comes in 36 to 38o Brix, known as triple concentrate, catering to diverse market preferences.

Segmentation: Tomato Paste Market by Brand Categories

In the tomato paste market, two primary categories dominate branded products and private labels.

Branded Tomato Paste

Branded tomato paste represents products from well-established and recognized companies. These brands often carry a reputation for quality, taste, and consistency. Consumers tend to trust these products due to the brand's history and the expectation of a certain level of flavor and quality. Branded tomato paste may also offer various options, such as organic, flavored, or specialty varieties, catering to diverse consumer preferences. While branded products generally come at a slightly higher price point, they often have a loyal customer base willing to pay for their perceived superior quality.

Private Labels (Store Brands)

Private label tomato paste, also known as store brands, is typically offered by supermarkets, grocery chains, or retailers under their labels. These products are often manufactured by third-party producers and packaged with the retailer's branding. Private labels are known for their competitive pricing and can provide a cost-effective alternative to branded options. They aim to offer good quality at a lower price point, making them appealing to budget-conscious consumers. While private labels may not carry the same recognition as branded products, they provide a valuable choice for those looking for affordable yet reliable tomato paste options.

Tomato Sauce vs. Tomato Paste: Key Distinctions

Consistency: Tomato sauce is relatively thin and has a pourable, liquid-such consistency, making it suitable for a base in various recipes. Tomato paste, however, is incredibly thick and concentrated, resembling a dense paste that cannot be poured easily.

Concentration: Tomato paste is highly concentrated, resulting in a stronger and more intense tomato flavor. Tomato sauce is less concentrated, delivering a milder tomato taste.

Texture: Tomato sauce is smooth and uniform in texture, whereas tomato paste has a dense and chunky texture due to its concentrated nature.

Usage: Tomato sauce is often used as a base for various dishes such as pasta sauces, pizza, and soups, where a balanced tomato flavor is desired. Tomato paste is typically used to enhance the depth of flavor in dishes, adding a potent tomato essence without introducing excess liquid. It's commonly used in stews, braised dishes, and gravies.

Added Ingredients: Tomato sauce may include added seasonings and ingredients, such as herbs, spices, and sometimes sugar, to achieve a specific flavor profile. Tomato paste, in its pure form, contains no added ingredients, offering a more unadulterated tomato taste.

Competitive Landscape: U.S. Tomato Paste Market Share Analysis

Jovial Foods, Inc. (U.S.)
General Mills Inc. (U.S.)
PANOS Brands (U.S.)
Neil Jones Food Company (U.S.)
Pacific Coast Producers (U.S.)

Cooking with Tomato Paste: Versatile Tips and Ideas

Utilizing tomato paste in cooking offers various straightforward and delicious possibilities:

Pizza Base: Blend tomato paste with herbs such as rosemary, oregano, basil, and thyme, adding a pinch of salt for taste. Spread this mixture onto your pizza crust, and top with cheese and preferred toppings for a homemade pizza.

Tomato-Based Dishes: Enhance curries, spicy dishes, risotto, and pasta meals by incorporating tomato paste.

Soups and Stews: Elevate the flavor and nutritional content of soups or stews by mixing in a tablespoon or two of tomato paste.

Marinades: Create a flavorful marinade for meat, fish, poultry, or tofu with tomato paste, soy sauce, sesame oil, minced garlic, and dried oregano (or other herbs of choice).’

Substitute for Fresh Tomato: Tomato paste serves as a suitable substitute for recipes requiring fresh tomatoes. Typically, one tablespoon of tomato paste can replace one medium-sized tomato as a guideline.

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