The surge in demand for customized seasonal decor is significantly driving growth in the U.S. personalized gifts market, as consumers increasingly seek unique, tailored items to celebrate holidays and special occasions. Personalized decorations, such as custom Christmas ornaments, Thanksgiving table settings, and Halloween-themed home accents, have become popular choices for families looking to add a personal touch to their festive celebrations. These items not only enhance the seasonal atmosphere but also serve as cherished keepsakes, often passed down year after year. As consumers place more emphasis on creating memorable and meaningful holiday experiences, the demand for these customized decor items continues to rise.
The growing demand for seasonal decorations significantly drives the U.S. Personalized Gifts Market, as consumers increasingly seek unique and customized items to celebrate various holidays and occasions. Seasonal events such as Christmas, Halloween, Easter, and birthdays provide opportunities for individuals to express their creativity and personal style through decorations. Personalized gifts, such as customized ornaments, festive banners, and tailored home decor, allow consumers to create a distinct atmosphere that reflects their values and sentiments, enhancing the overall festive experience.
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Data Bridge Market Research analyses that the U.S. Personalized Gifts Market is expected to reach USD 14.15 billion by 2031 from USD 8.01 billion in 2023, growing with a CAGR of 7.5% in the forecast period of 2024 to 2031.
Key Findings of the Study
Increased Preference for One-Of-A-Kind Gifts
The growing desire for unique, one-of-a-kind gifts is driving the U.S. personalized gifts market, as consumers increasingly seek out items that stand out and reflect personal meaning. As traditional mass-produced products become more widely available, shoppers are turning to personalized options to offer a more thoughtful and customized gift experience. Whether for birthdays, weddings, or holidays, personalized gifts such as custom jewelry, engraved keepsakes, and bespoke home décor are gaining popularity, as they allow gift-givers to create something meaningful and distinct for the recipient.
This shift toward one-of-a-kind gifts is fueled by a growing emphasis on individuality and emotional connection in the gifting process. With more consumers looking to give presents that resonate on a personal level, personalized gifts provide an opportunity to offer something truly unique. As a result, the demand for personalized and customized products continues to rise, making them a key driver in the growth of the U.S. personalized gifts market, as consumers increasingly value the authenticity and personal touch these gifts provide.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Billion
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Segments Covered
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Product Type (Non-Photo Personalized Gifts and Photo Personalized Gifts), Material (Plastic, Metal, Glass, Wood, Fabric, Ceramic, and Paper), Customer Category (Women, Men, Unisex, and Kids), End User (Individual Consumers, Occasion-Based Gifting, Corporate Gifting, Schools, and Organizations), Distribution Channel (Online and Offline)
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Market Players Covered
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Marks and Spencer plc (U.K.), American Stationery LLC (U.S.), Etsy, Inc. (U.S.), SIGNATURE Monograms (U.S.), AG Custom Gifts (U.S.), Zazzle Inc. (U.S.), Cimpress (Ireland), Fat Brain Toy Co (U.S.), Shutterfly, Inc. (U.S.), and Hallmark (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis
U.S. personalized gifts market is segmented into five notable segments based on the product type, material, customer category, end user, and distribution channel.
- On the basis of product type, the market is segmented into non-photo personalized gifts and photo personalized gifts
In 2024, the non-photo personalized gifts segment is expected to dominate the market
In 2024, the non-photo personalized gifts segment is expected to dominate the market with a 61.20% market share because it offers a wider variety of customizable options, such as text, designs, and unique products, appealing to a broader audience.
- On the basis of material, the market is segmented into plastic, metal, glass, wood, fabric, ceramic, paper, and others
In 2024, the plastic segment is expected to dominate the market
In 2024, the plastic segment is expected to dominate the market with a 24.86% market share due to its versatility, durability, and cost-effectiveness, making it ideal for a wide range of customizable products.
- On the basis of customer category, the market is segmented into women, mens, unisex, and kids. In 2024, the women segment is expected to dominate the U.S. personalized gifts market with a 33.16% market share
- On the basis of end user, the market is segmented into individual consumers, occasion-based gifting, corporate gifting, schools, organizations, and others. In 2024, occasion-based gifting segment is expected to dominate the U.S. personalized gifts market with a 37.87% market share
- On the basis of distribution channel, the market is segmented into online and offline. In 2024, the online segment is expected to dominate the U.S. personalized gifts market with a 59.41% market share
Major Players
Data Bridge Market Research analyzed Shutterfly, Inc. (U.S.), Hallmark (U.S.), Cimpress (Ireland), Etsy, Inc. (U.S.), and Marks and Spencer plc(U.S.) as the major players operating in the market.
Market Development
- In October 2024, Shutterfly has partnered with Amazon to enhance the personalized product creation experience for Prime members. This collaboration offers a 45% discount on regular-priced Shutterfly products and free shipping on orders over USD 35. Customers can seamlessly access their Amazon Photos within Shutterfly, making it easy to transform cherished memories into custom gifts and décor, just in time for the holiday season
- In October 2024, Hallmark has launched Gift Card Greetings, an innovative combination of a physical greeting card and a digital gift card, designed for convenient and personalized gifting. This new line, powered by The Gift Card Shop, offers customers over 100 popular brands to choose from, making it ideal for various occasions such as birthdays, weddings, and holidays. With a simple scanning process to redeem the digital gift card, Hallmark enhances the gifting experience by merging heartfelt messages with a modern twist
- In July 2024, Marks & Spencer (M&S) has unveiled plans to open a new 80,000 sq ft flagship store in Bristol’s Cabot Circus, supported by a USD 27.08 million investment and expected to create approximately 150 jobs. This expansion boosts M&S’s presence in Bristol, offering customers enhanced access to personalized gift options across food, clothing, and beauty, making it a premier destination for special occasion shopping
- In July 2024, In July, Marks & Spencer (M&S) has announced plans to open a new 83,000 sq ft flagship store in Bath’s SouthGate Shopping Centre, backed by a USD 21.93 million investment to enhance the shopping experience and secure M&S's future in the city. This relocation supports M&S’s goal of offering a more engaging shopping environment with improved access to personalized gift options across food, clothing, and beauty, solidifying the store as a destination for special occasion shopping
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