The demand for technology and smart home gifts has significantly boosted the gifts retailing market, as consumers increasingly seek innovative, connected, and functional products for personal use or gifting. Items like smart speakers, home automation devices, and wearable tech are highly sought after, offering convenience and enhancing everyday living. Retailers have responded by expanding their product offerings, integrating the latest technological trends to attract tech-savvy shoppers, especially during peak gifting seasons. This shift reflects a growing preference for gadgets that provide both entertainment and practical benefits, solidifying their place in the evolving gift market.
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Data Bridge Market Research analyses that the U.S. Gifts Retailing Market is expected to reach USD 23.28 billion by 2031 from USD 35.17 billion in 2023, growing with a CAGR of 5.5% in the forecast period of 2024 to 2031.
Key Findings of the Study
Increasing Demand for Corporate Gifting
The U.S. gifts retailing market is experiencing rising demand for corporate gifting, driven by companies seeking personalized and high-quality gifts to strengthen client relationships and recognize employee achievements. With remote and hybrid work reshaping workplace dynamics, corporate gifting has become an effective tool for maintaining engagement and loyalty, enhancing brand perception, and fostering goodwill. This demand supports growth in e-commerce, where retailers are offering a wide range of customizable, luxury, and sustainable gift options to meet corporate clients’ specific needs, positioning the US gifts retailing market as a vital player in corporate relationship-building strategies.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable from 2016-2022)
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Quantitative Units
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Revenue In USD Billion
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Segments Covered
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Product (Gift Vouchers, Personalized Gifts, Food and Beverage Hampers, Toys and Games, Flowers and Chocolates, Cosmetics and Fragrance, Electronics and Gadgets, Apparel and Accessories, Home Décor and Furnishings, Jewelry, Books and Stationery, Wellness and Spa Products, Souvenirs and Novelty Items, Seasonal Decorations, Desk Accessories, Giftware, and Greeting Cards), Occasion Specific Gifts (Birthday Gifts, Holiday Gifts, Anniversary Gifts, Festival Gifts, Valentine’s Day Gifts, Graduation Gifts, Mother’s Day - Father’s Day Gifts, and Others), Price Range (Mass and Premium), Recipient Specific Gifts (Gifts For Him / Her, Corporate Gifts, and Gifts for Children), Gift Cards and Vouchers (Digital Gift Cards and Experience-Based Vouchers), Specialty Gift (Subscription Boxes, and Gourmet and Food Gifts), Ethical and Sustainable Gifts (Fair Trade Products and Eco-Friendly and Sustainable Gifts), Personalization Trends (Customized Packaging and Engraving and Embroidery), Technology Integration (E-Gifting Platforms and Augmented and Virtual Reality), Distribution channel (Online and Offline)
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Market Players Covered
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Amazon (U.S.) Walmart (U.S.) AGC, LLC. (U.S.) Disney (U.S.) Spencer Gifts, LLC (U.S.) Shutterfly, Inc. (U.S.) Alibaba Group Holding Limited (China) Hallmark Licensing, LLC (U.S.) Beyond, Inc. (U.S.) Williams-Sonoma, Inc. (U.S.) Etsy, Inc. (U.S.) Macy's. (U.S.) 1-800-Flowers.com, Inc (U.S.) Enesco, LLC. (U.S.) cardfactory (U.K.) Redbubble. (Australia) Cimpress (Ireland) MARKS & SPENCER (U.K.) Zazzle Inc (U.S.) Fat Brain Toy Co. (U.S.) Pinnacle Promotions (U.S.) Signature Gifts (U.S.) Cafepress Inc. (U.S.) AG Custom Gifts (U.S.) and funkypigeon Limited, (U.K.)
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Segment Analysis
The U.S. gifts retailing market is segmented into ten notable segments based on the product, occasion specific gifts, price range, recipient specific gifts, gift cards and vouchers, specialty gift, ethical and sustainable gifts, personalization trends, technology integration, and distribution channel.
- On the basis of product, the US gifts retailing market is segmented into gift vouchers, personalized gifts, food and beverage hampers, toys and games, flowers and chocolates, cosmetics and fragrance, electronics and gadgets, apparel and accessories, home décor and furnishings, jewelry, books and stationery, wellness and spa products, souvenirs and novelty items, seasonal decorations, desk accessories, giftware, greeting cards, and others.
In 2024, the gift vouchers is expected to dominate the market with a 13.96% market share
In 2024, the gift vouchers segment is expected to dominate the market with a 13.96% market share due to their versatility and convenience, allowing recipients to choose their own gifts
- On the basis of occasion specific gifts, the US gifts retailing market is segmented into birthday gifts, holiday gifts, anniversary gifts, festival gifts, valentine’s day gifts, graduation gifts, mother’s day - father’s day gifts, and others.
In 2024, the birthday gifts segment is expected to dominate the market with a 33.39% market share
In 2024, the birthday gifts segment is expected to dominate the market with a 33.39% market share due to birthdays being universally celebrated and consistently drive high demand for gift purchases.
- On the basis of price range, the US gifts retailing market is segmented into mass and premium, In 2024, mass are expected to dominate the market with a 70.87% market share
- On the basis of recipient specific gifts, the US gifts retailing market is segmented into gifts for him / her, corporate gifts, gifts for children, and others. In 2024, gifts for him / her are expected to dominate the market with a 48.60% market share
- On the basis of gift cards and vouchers, the US gifts retailing market is segmented into digital gift cards and experience-based vouchers. In 2024, digital gift cards segment is expected to dominate the market with a 70.42% market share
- On the basis of specialty gift, the US gifts retailing market is segmented into subscription boxes and gourmet and food gifts. In 2024, subscription boxes are expected to dominate the market with a 68.47% market share
- On the basis of ethical and sustainable gifts, the US gifts retailing market is segmented into fair trade products and eco-friendly and sustainable gifts. In 2024, fair trade products are expected to dominate the market with a 64.28% market share
- On the basis of personalization trends, the US Gifts retailing market is segmented into customized packaging and engraving and embroidery. In 2024, customized packaging are expected to dominate the market with a 60.97% market share
- On the basis of technology integration, the US gifts retailing market is segmented into e-gifting platforms and augmented and virtual reality. In 2024, e-gifting platforms are expected to dominate the market with 81.17% market share
- On the basis of distribution channel, the US gifts retailing market is segmented into online and offline. In 2024, online platforms are expected to dominate the market with a 68.52% market share
Major Players
Data Bridge Market Research analyzes Amazon, Inc.(U.S.) Walmart Inc. (U.S.), American Greetings Corporation(U.S.), Disney, (U.S.) Spencer Gifts,LLC( U.S.) among others as the major companies operating in market.
Market Development
- In August 2024, Just Eat partnered with Cardfactory to trial on-demand delivery of celebration products, including cards, candles, and balloons, across 19 US stores. This exclusive collaboration aimed to meet growing consumer demand for convenient, rapid-access gifting options
- In January 2024, Ad Populum, LLC, a holding company majority owned by Joel Weinshanker, has announced the acquisition of Enesco, LLC, a leading name in gift and home décor. This move expands Ad Populum’s portfolio, which includes NECA, Wizkids, Kidrobot, Rubies Costumes, and more. The acquisition grants access to over 8,000 top gift and collectibles retailers and a renowned roster of award-winning artists, positioning the company for growth in the rapidly expanding USD 20 billion collectible toy market
- In October 2024, Hallmark Licensing, LLC announce the launch of Gift Card Greetings, a new product line now available to customers. This innovative offering combines a physical greeting card with a digital gift card, providing a convenient and personalized gifting solution for any occasion
- In May 2024, In October, Macy's celebrated a holiday collaboration with Disney, marking Minnie Mouse's debut balloon at the Thanksgiving Day Parade. The event featured limited-edition products, exclusive artwork by Jeff Shelly, and dedicated Mickey and Minnie Shops in stores nationwide
- In July 2023, Marks and Spencer plc has announced plans for a new flagship store in Bristol's Cabot Circus, covering 80,000 sq ft and supported by a £21m investment. This store will feature M&S Food, Clothing, and Beauty, creating around 150 new jobs in the city
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