The outdoor cushion market refers to the market for cushions designed specifically for outdoor use. These cushions are commonly used on outdoor furniture such as patio chairs, benches, sofas, and other seating arrangements. Outdoor cushions are specially designed cushions that are intended for use in outdoor spaces, such as patios, decks, gardens, or any area exposed to the elements. These cushions are crafted using materials that are resistant to moisture, sunlight, and other environmental factors, making them suitable for outdoor use. The primary purpose of outdoor cushions is to enhance the comfort of outdoor furniture, such as chairs, benches, and lounges
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Data Bridge Market Research analyzes that the North America Outdoor Cushion Market is expected to grow with a CAGR of 3.7% from 2023 to 2030 and in 2023 the market was USD 752,552.59 thousand.
Key Findings of the Study
Shifting Consumers' Preference Towards Adoption of Multifunctional Outdoor Cushions
Increasing consumer inclination towards outdoor activities has eventually helped the adoption of multifunctional outdoor cushions in the market as these cushions can be used by consumers at various places and also with specific types of furniture whenever required as per the requirement. In recent times, various retailers and brands have started manufacturing outdoor cushions and these are made available to consumers through company websites or e-commerce mediums.
Manufacturers have majorly focused on the development of materials and constantly making innovative changes in the same as these cushions need to sustain constant rain and sun and the innovation made on this lines by the manufacturers have further increased the demand of the same in the market. Customers traveling to different locations generally carry or purchase outdoor cushions as these cushions are easy to carry and can withstand almost all climatic conditions.
Outdoor cushions are commercialized in distinct colors and different types of prints that happen to be suitable for decorative purposes which eventually helps in increasing the demand of the same in the market. Companies nowadays manufacture cushions according to the size and requirement of the end-users so that they can reach out to consumers in every possible way and tap the untapped market.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Thousand, Volume in Thousand Units, Price in USD per Unit
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Segments Covered
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By Product (Chair Cushions, Chaise Lounge Cushions, Deep Seating, Bench, Settee, Ottoman, and Others), Material (Inflatable Cushions, Foam Cushions, Plastic, Glue, Rubber, Upholstery Fabric, and Others), Features (Ties, Slip Covers, Foldable, Reversible, and Others) Distribution Channel (E-Commerce, Specialty Stores, Supermarkets and Hypermarkets, and Others), End User(Commercial Offices, Lounge, Cafes & Restaurants, Hotels, Picnic, and Others)
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Countries Covered
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U.S., Canada, and Mexico
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Market Players Covered
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Eddie Bauer LLC (U.S.), Cascade Designs, Inc. (U.S.), Sierra Designs (U.S.), Lowe's (U.S.), Kelty (U.S.), PILLOW PERFECT, INC. (U.S.), Classic Accessories (U.S.), Blazing Needles, L.P. (U.S.), Brown Jordan Inc (U.S.), Kohl’s, Inc. (U.S.), La-Z-Boy Incorporated (U.S.), Naturehike (China), Jordan Manufacturing Company, Inc. (U.S.), Cushions Source (U.S.), and Ningbo Comfort Furniture & Bedding Co., ltd. (China)
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
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Segment Analysis
The North America outdoor cushion market is segmented into five segments based on product, material, features, distribution channel, and end-user.
- On the basis of product, the market is segmented into chair cushions, chaise lounge cushions, deep seating, bench, settee, ottoman, and others
In 2023, the functional food segment is expected to dominate the market.
In 2023, the chair cushion segment is expected to dominate the market with a 34.16% market share due to the rising interest in outdoor living spaces.
- On the basis of material, the market is segmented into inflatable cushion, foam cushion, plastic, glue, rubber, upholstery fabric, and others
In 2023, the inflatable cushion segment is expected to dominate the market.
In 2023, the inflatable cushions segment is expected to dominate the market with a 34.99% market share due to the market as inflatable cushions provide good back support, increasing the demand in the region.
- On the basis of feature, the market is segmented into segmented into ties, slip covers, foldable, reversible, and others. In 2023, the ties segment is expected to dominate the market with a 42.01% market share
- On the basis of distribution channel, the market is segmented into e-commerce, specialty stores, supermarkets and hypermarkets, and others. In 2023, the e-commerce segment is expected to dominate the market with a 63.72% market share
- On the basis of end-user, the market is segmented into commercial offices, lounge, cafes & restaurants, hotels, picnic, and others. In 2023, the hotel segment is expected to dominate the market with a 33.85% market share
Major Players
Data Bridge Market Research analyzes Eddie Bauer LLC (U.S.), Cascade Designs, Inc. (U.S.), Sierra Designs (U.S.), Lowe's (U.S.), Kelty (U.S.), as the major market player of the North America outdoor cushion market.
Market Developments
- In June 2023, Therm-a-Rest is introducing its best-selling Honcho Poncho in kids' sizing for spring 2023. Designed specifically for young adventurers, the Honcho Poncho Kids is a versatile and cozy outdoor essential that will keep children warm and comfortable during all their outdoor activities. This helped the company to gain more younger kids’ attraction and increase revenue
- In 2021, Pillow Perfect, Inc. launched a collection of outdoor cushions available in various shapes and sizes. This product launch will help the company reach a wider audience and tap the untapped market
- In November 2021, Brown Jordan Inc. launched its newest collection, Moto, the company’s latest collaboration with award-winning contemporary designers. The updation of these products has helped in tapping the untapped market
- In July 2021, Seirra Designs launched a range of river rafting products such as rafts, and paddle helmets that consumers can use according to their requirements. The launch of these products has helped in increasing the overall revenue generated by the company
- In June 2021, Classic Accessories and Vera Bradley announced their first-ever outdoor living collaboration. The two brands collaborated to create the Vera Bradley and Classic Accessories exclusive outdoor living collection that combines a myriad of colorful and bright floral, paisley, ikat, toile, and ditsy pattern designs. This has helped the company to tap into the untapped market
- In April 2021, Naturehike Inc. was granted one of the top ten exportation brands in the most recent decade" by Aliexpress. This recognition has helped the company to gain recognition and ultimately helped in generating more revenue
Regional Analysis
Geographically, the countries covered in the North America outdoor cushion market report are U.S., Canada, and Mexico.
As per Data Bridge Market Research analysis:
The U.S. is the dominant country in the North America outdoor cushion market.
The U.S. is expected to dominate the North America outdoor cushion market with the rising interest of people in outdoor spaces. The growing trend of creating comfortable and aesthetically pleasing outdoor spaces contributes to the demand for outdoor cushions.
The U.S. is estimated to be the fastest-growing region in the North America outdoor cushion market.
The U.S. is expected to grow due to increased interest in home improvement and outdoor renovations can drive the market for outdoor furniture and accessories, including cushions.
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