North America & Europe digital signage software market is fragmented in nature, as it consists of many global players. These companies' presence produces competitive prices for vehicles products across the country. Due to the presence of these players at regional and international levels, suppliers and manufacturers offer products with different specifications and characteristics for all budgets. Rapid urbanization and an increase in population across the country are driving the market growth. Moreover, growing government initiatives for public transport infrastructure, low fuel costs in the region, and rapid product development and launch by the market players are estimated to drive market growth.
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Data Bridge Market Research analyses that the North America and Europe Digital Signage Software Market is expected to grow at a CAGR of 12.0% in the forecast period of 2023 to 2030 and is expected to reach USD 10,065.43 million by 2030.
Key Findings of the Study
Increasing demand for digital signage in public and commercial sectors
The advertisement and promotion industry is undergoing massive growth across the world. There are several mediums for advertising, and one of most efficient medium digital signage display. Digital signage is utilized in public places, commercial sectors, manufacturing facilities, government offices, hospitals, restaurants and many other places to display advertisements and broadcast information. Digital signage is a cornerstone of today’s commercial and public sector for communication.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Year
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2021 (Customizable to 2020-2016)
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Quantitative Units
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Revenue in Million, Volumes in Units, and Pricing in USD
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Segments Covered
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By Offering (Solutions and Services), Deployment Type (Cloud and On-Premise), License Type (Proprietary and Open Source), Operating System (Smartphone, MAC, and Windows), Pricing Model (Free and Subscription), Application (Indoor Advertisement and Outdoor Advertisement), End-User (Industrial, Commercial, Government, Infrastructural, and Institutional).
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Countries Covered
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U.S., Canada, Mexico, U.K., Germany, France, Spain, Italy, Netherlands, Switzerland, Russia, Belgium, Turkey, Poland, Sweden, Denmark, and the Rest of Europe.
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Market Players Covered
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SHARP CORPORATION (Japan), Broadsign International Inc. (Canada), Remote Media Group Limited (U.K.), NAVORI – DIGITAL SIGNAGE SOFTWARE, SAMSUNG ELECTRONICS CO., LTD., Omnivex Corporation (Canada), Rise Vision, Inc. (U.S.), Poppulo (Ireland), STRATACACHE (U.S.), BrightSign LLC (U.S.), Grassfish Marketing Technologies GmbH (Austria), SAMSUNG ELECTRONICS CO., LTD. (South Korea), Panasonic Corporation, Mvix, Inc. (U.S.), NoviSign Digital Signage Inc. (Israel), Intuiface (France), AUO Corporation (Taiwan), ScreenCloud (U.K.), LG Electronics (South Korea), Intel Corporation (U.S.), and Elo Touch Solutions, Inc. (U.S.), among others.
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
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Segment Analysis:
The North America & Europe digital signage software market is categorized on the basis of offering, deployment type, license type, operating system, pricing model, application, and end-user.
- Based on offering, the market is segmented into solutions and services.
- Based on deployment type, the market is segmented into cloud and on-premise.
- Based on license type, the market is segmented into proprietary and open source.
- Based on operating system, the market is segmented into smartphone, MAC, and windows.
- Based on pricing model, the market is segmented into free and subscription.
- Based on application, the market is segmented into indoor advertisement and outdoor advertisement.
- Based on end-user, the market is segmented into industrial, commercial, government, infrastructural, and institutional.
In 2023, the solutions of offering segment is anticipated to dominate the North America & Europe Digital Signage Software market.
In 2023, the solutions segment is expected to dominate the North America & Europe digital signage software market owing to the increasing adoption of split system air conditioning in the automotive segment.
- Based on offering, the North America digital signage software market is segmented into solutions and services. In 2022, the solutions segment was dominating the market with a market share of 60.52% and is expected to reach USD 3,515.83 million by 2030, growing with a CAGR of 12.2% in the forecast period of 2023 to 2030.
- Based on offering, the Europe digital signage software market is segmented into solutions and services. In 2022, the solutions segment was dominating the market with a market share of 60.82% and is expected to reach USD 2,494.71 million by 2030, growing with a CAGR of 11.2% in the forecast period of 2023 to 2030.
- Based on deployment type, the North America & Europe digital signage software market is segmented into cloud and on-premise. In 2022, the cloud segment was dominating the market with a market share of 66.32% and is expected to reach USD 3,979.11 million by 2030, growing with a CAGR of 12.6% in the forecast period of 2022 to 2030.
- Based on deployment type, the Europe digital signage software market is segmented into cloud and on-premise. In 2022, the cloud segment was dominating the market with a market share of 66.74% and is expected to reach USD 2,839.09 million by 2030, growing with a CAGR of 11.7% in the forecast period of 2022 to 2030.
- Based on license type, the North America digital signage software market is segmented into proprietary and open source. In 2022, the proprietary segment was dominating the market with a market share of 58.11% and is expected to reach USD 3,488.07 million by 2030, growing with a CAGR of 12.6% in the forecast period of 2023 to 2030.
- Based on license type, the Europe digital signage software market is segmented into proprietary and open source. In 2022, the proprietary segment was dominating the market with a market share of 58.59% and is expected to reach USD 2,496.39 million by 2030, growing with a CAGR of 11.8% in the forecast period of 2023 to 2030.
- Based on operating system, the North America digital signage software market is segmented into smartphone, MAC, and windows. In 2022, the windows segment was dominating the market with a market share of 48.40% and is expected to reach USD 2,946.70 million by 2030, growing with a CAGR of 12.8% in the forecast period of 2023 to 2030.
- Based on operating system, the Europe digital signage software market is segmented into smartphone, MAC, and windows. In 2022, the windows segment was dominating the market with a market share of 49.09% and is expected to reach USD 2,118.18 million by 2030, growing with a CAGR of 11.9% in the forecast period of 2023 to 2030.
- Based on pricing model, the North America digital signage software market is segmented into free and subscription. In 2022, the subscription segment was dominating the market with a market share of 62.94% and is expected to reach USD 3,790.22 million by 2030, growing with a CAGR of 12.7% in the forecast period of 2023 to 2030.
- Based on pricing model, the Europe digital signage software market is segmented into free and subscription. In 2022, the subscription segment was dominating the market with a market share of 63.88% and is expected to reach USD 2,712.55 million by 2030, growing with a CAGR of 11.7% in the forecast period of 2023 to 2030.
- Based on application, the North America digital signage software market is segmented into indoor advertisement and outdoor advertisement. In 2022, the outdoor advertisement segment was dominating the market with a market share of 65.48% and is expected to reach USD 3,812.79 million by 2030, growing with a CAGR of 12.2% in the forecast period of 2023 to 2030.
- Based on application, the Europe digital signage software market is segmented into indoor advertisement and outdoor advertisement. In 2022, the outdoor advertisement segment was dominating the market with a market share of 65.76% and is expected to reach USD 2,695.48 million by 2030, growing with a CAGR of 11.2% in the forecast period of 2023 to 2030.
- Based on end-user, the North America digital signage software market is segmented into industrial, commercial, government, infrastructural, and institutional. In 2022, the commercial segment was dominating the market with a market share of 28.62% and is expected to reach USD 1,852.76 million by 2030, growing with a CAGR of 13.7% in the forecast period of 2023 to 2030.
- Based on end-user, the Europe digital signage software market is segmented into industrial, commercial, government, infrastructural, and institutional. In 2022, the commercial segment was dominating the market with a market share of 30.10% and is expected to reach USD 1,369.24 million by 2030, growing with a CAGR of 12.7% in the forecast period of 2023 to 2030.
In 2023, the solutions segment is expected to dominate the Europe digital signage software market with a 60.70% share.
In 2023, the solutions segment is expected to dominate the North America & Europe Digital Signage Software market due to increasing demand for demand for digital signage in public and commercial sectors, which is contributing to the growth of the segment in the North America & Europe Digital Signage Software
In 2023, cloud is expected to dominate the North America digital signage software market with a 66.47% share.
In 2023, the cloud segment is expected to dominate the North America & Europe Digital Signage Software market, the FWD segment is expected to dominate the Middle East and Africa electric vehicle market. Front-wheel drive is the most common layout used today as it provides more interior space and saves weight. Moreover, in the past few years, front-wheel drive architecture has grown enormously in the region due to the need to provide compactness, large inside space and good road holding.
Major Players
Data Bridge Market Research recognizes the following companies as the major North America & Europe Digital Signage Software market, and these are SHARP CORPORATION, Broadsign International Inc., Remote Media Group Limited, NAVORI – DIGITAL SIGNAGE SOFTWARE, SAMSUNG ELECTRONICS CO., LTD., Omnivex Corporation, Rise Vision, Inc. Poppulo, STRATACACHE, BrightSign LLC, Grassfish Marketing Technologies GmbH, SAMSUNG ELECTRONICS CO., LTD. Panasonic Corporation, Mvix, Inc., NoviSign Digital Signage Inc., Intuiface, AUO Corporation ScreenCloud, LG Electronics, Intel Corporation, and Elo Touch Solutions, Inc., among others.
Market Development
- In January 2020, Panasonic Corporation has delivered a range of digital signage solutions and audio solutions to the National Stadium in Tokyo. The company has deployed 600 digital signage systems which can be remotely controlled. This contract has helped the company to increase their business and generate revenue.
- In November 2020, STRATACACHE has announced that they have acquired Network Operations Centre and Data Hosting Centre in Waterloo, Iowa. This acquisition would in bringing call center, network operations, new data center and sales support in support of company’s significant growth. This acquisition will help company to grow their marketing technology and consumer insights for various industries including retails, restaurant, finance and others and will increase their business revenue.
- In January 2023, Rise Vision, Inc. posted an article on it official website regarding the future of digital signage solutions and its software. Under this article, the company has predicted that the solutions is going to boom across the globe as these solutions and software is going to shape the retail, and technology sector. Through such article the company is aiming to incline more consumer toward its product offering under North America & Europe digital signage software market.
- In May 2020, BrightSign LLC has introduced touchless engagement solutions BrightLink and BrightMenu for helping retailers, restaurants and other businesses. Due to COVID-19, the company has launched these solutions for safe operations due to new health regulations. This release of new solutions, especially to operate during the pandemic situation, will help the company to gain more customers.
- In December 2022, AOU Corporation announced the partnership with Hollywood blockbuster producing quality, Renovatio-pictures in Taiwan. This partnership will help the company to understand the market requirements and innovate new technologies and display systems, and enhances the offerings to the customers.
Regional Analysis
Geographically, the countries covered in the North America & Europe digital signage software market report are U.S., Canada, and Mexico, U.K., Germany, France, Spain, Italy, Netherlands, Switzerland, Russia, Belgium, Turkey, and rest of Europe.
As per Data Bridge Market Research analysis:
U.S. & Germany is estimated to be the fastest growing country in the North America & Europe Digital Signage Software Market for the forecast period 2023 - 2030
U.S. & Germany is expected to grow during the forecast period due to the presence of major market players and the rapid development of software sector in the region.
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