Deodorant Market Evolution: Innovative Formulations with Long-lasting Efficacy and Skin-friendly Features Reshape Consumer Preferences

In the dynamic deodorant market, ongoing research and development initiatives are driving notable innovations in formulations. Companies are strategically crafting deodorant products with a focus on long-lasting efficacy, leveraging advanced technologies to enhance sweat and odor protection. Skin-friendly ingredients are prioritized, catering to consumer demands for products that are gentle on the skin. Additionally, there is a trend towards multifunctional formulations, offering benefits beyond basic odor control, such as moisturization and skin nourishment.

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Data Bridge Market Research analyses the Middle East and Africa Deodorant Market was valued at USD 959.01 million in 2021 and is expected to reach USD 1,528.52 million by 2029, registering a CAGR of 6.00% during the forecast period of 2022 to 2029. In the Middle East and Africa, a heightened awareness of personal hygiene is fueling a surge in grooming practices. This cultural shift places a fundamental importance on daily grooming routines, leading to an increased demand for deodorants as an essential component of personal care in these regions.

Key Findings of the Study

Increasing marketing campaigns and strategic branding initiatives is expected to drive the market's growth rate

In the Middle East and Africa deodorant market, dynamic marketing campaigns and strategic branding initiatives serve as pivotal drivers. With a rapidly growing population, rising disposable incomes, and increasing urbanization, consumers are becoming more brand-conscious. Companies investing in impactful marketing endeavors leverage cultural insights and preferences to create resonant campaigns, fostering brand loyalty. The influence of global beauty standards, coupled with the region's diverse consumer base, prompts deodorant manufacturers to tailor their branding to meet specific needs. Effective storytelling, celebrity endorsements, and digital marketing contribute to heightened consumer awareness, driving product adoption and market growth.

Report Scope and Market Segmentation

Segment Analysis:

The Middle East and Africa deodorant market is segmented on the basis of product type, distribution channel, packaging material, and end user.

• On the basis of product type, the Middle East and Africa deodorant market is segmented into spray, creams, roll-on, and others
• On the basis of distribution channel, the Middle East and Africa deodorant market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail, and others
• On the basis of packaging material, the Middle East and Africa deodorant market is segmented into metal, plastic, and others
• On the basis of end user, the Middle East and Africa deodorant market is segmented into men, women, and others

Major Players

Data Bridge Market Research recognizes the following companies as the major Middle East and Africa deodorant market players in Middle East and Africa deodorant market are Unilever (U.K.), Procter & Gamble (U.S.), Henkel AG & Co. KGaA (Germany), L'Oréal (France), Beiersdorf (Germany), group.loccitane (France), AVON PRODUCTS (U.K.), Elsa's Skincare (U.S.), SPEICK Natural Cosmetics (Germany), Weleda (Switzerland), Laverana GmbH & Co. KG (Germany)

Market Developments

• In September 2022, Unilever made a significant move by launching its certified natural aerosol deodorant brand, Schmidt's, to the Australian and New Zealand markets. This launch marked a strategic effort to offer consumers in these regions a new, environmentally conscious deodorant option. Accompanying the launch, Unilever collaborated with the independent creative agency Emotive to develop the brand's first-ever campaign. The campaign aimed to raise awareness of Schmidt's, emphasizing its natural certification and unique qualities
• In March 2022, Procter & Gamble, a key player in the consumer goods industry, launched a novel product line under its deodorant brand, Secret. The company launched the Secret Weightless Dry Spray Collection in the U.S. featuring both antiperspirants and aluminum-free deodorants. This collection, available in four distinct scents—wild rose, vanilla, white peach, and waterlily with argan oil—aimed to cater to diverse consumer preferences while offering a lightweight and effective solution
• In December 2021, Beiersdorf launched a "climate-friendly" aerosol valve for its Nivea Ecodeo product line, concurrently adopting 100% recycled aluminum cans for its Nivea Men range. Beiersdorf, a key player in the skincare industry, demonstrated its commitment to sustainability by implementing eco-friendly practices in its Nivea product lines. This strategic shift towards environmentally sustainable packaging, specifically for deodorants and shaving gels in the European market, showcased Beiersdorf's dedication to addressing ecological concerns and aligning with evolving consumer preferences
• In November 2021, the eco-friendly deodorant brand Wild, based in the U.K., announced strategic collaboration with leading supermarkets, retailers, and department stores. This move was aimed at expanding Wild's market reach across the UK. By forging alliances with key players in the retail sector, Wild sought to make its sustainable and environmentally conscious deodorant options more widely accessible to consumers, aligning with the growing demand for eco-friendly personal care products

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