The sweet potato powder market boasts diverse applications, with the dominating segment being the food and beverage industry. This versatile powder finds its way into various culinary creations, including baked goods, soups, baby food, and snacks. Its natural sweetness, rich nutritional profile, and gluten-free nature make it a sought-after ingredient. Additionally, sweet potato powder is gaining traction in dietary supplements and pet food industries due to its health benefits. Its adaptability and growing recognition as a superfood are driving its market growth.
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Data Bridge Market Research analyses that the Global Sweet Potato Powder Market is growing with a CAGR of 3.8% in the forecast period of 2022 to 2029. The market was valued at USD 709.35 million in 2021 and is expected to reach USD 955.96 million by 2029. The sweet potato powder market benefits from the rising consumer demand for functional foods and ingredients known to provide tangible health benefits. Sweet potato powder, rich in nutrients, aligns perfectly with this trend, driving its growing popularity among health-conscious consumers.
Key Findings of the Study
Global cuisine fusion is expected to drive the market's growth rate
Sweet potato powder's versatility in global cuisines and fusion dishes is broadening its market appeal. Culinary enthusiasts and chefs are incorporating it into diverse recipes, from traditional Asian dishes to modern Western creations. Its natural sweetness and nutritional value make it a versatile ingredient that caters to evolving consumer tastes. As consumers explore new flavors and dining experiences, sweet potato powder's ability to enhance both taste and nutrition is positioning it as a sought-after ingredient in the global culinary landscape.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Sweet Potato Type (Beauregard, Jewel, Covington, Red Garnet, Okinawan, Japanese Sweet Potatoes, and Others), Color Of Powder (Light Orange, White And Cream, Light Purple, and Light Yellow), Nature (Non-GMO, and GMO), Category (Conventional and Organic), Product Type (Standard/Regular and Customized), Drying Method (Air Drying, Drum Drying, Spray Drying, Freeze Drying, Tray Drying, and Others), Claim (Sulphite Free, Preservatives Free, Kosher, Carrier Agent Free, Color Free, and Others), Application (Food and Beverages, Dietary and Nutritional Supplements, Personal Care, Pet Food and Sports Nutrition),
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
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Market Players Covered
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Xinghua Lianfu Food Co., Ltd (China), Nutraonly (Xi'an) Nutritions Inc (China), Essex Food Ingredients (U.S.), Xian Shunyi Bio-Chemical Technology Co., Ltd (China), Van Drunen Farms (U.S.), Milne MicroDried (U.S.), Aminola (Germany), Foodchem International Corporation (China), Hearthy Foods (U.S.), North Bay Trading Co. (U.S.), SACOMA SWEET POTATOES (Kenya), Saipro Biotech Private Limited (India), Sinofi Ingredients (A Subsidiary of Shanghai Bichain Industrial Chemical) (China), VLLOW FOOD PRODUCTS PRIVATE LIMITED (India), Undersun Biomedtech Co., Ltd (China)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The global sweet potato powder market is segmented based on sweet potato type, color of powder, nature, category, product type, drying method, claim, and application.
- On the basis of sweet potato type, the global sweet potato powder market is divided into seven segments, beauregard, jewel, covington, red garnet, okinawan, Japanese sweet potatoes, and others. In 2022, the beauregard segment is set to lead the global sweet potato powder market and grow with the highest CAGR of 4.0% in the forecast period of 2022 to 2029.This dominance is driven by the increasing demand for Beauregard sweet potato powder, which offers distinct advantages over other varieties.
In 2022, the beauregard segment of the sweet potato type is expected to dominate the global sweet potato powder market
In 2022, the beauregard segment is set to lead the global sweet potato powder market with the highest CAGR of 4.0% in the forecast period of 2022 to 2029. This dominance is driven by the increasing demand for Beauregard sweet potato powder, which offers distinct advantages over other varieties. Beauregard sweet potatoes are known for their excellent taste, vibrant color, and high nutritional value, making them a preferred choice for various applications.
- On the basis of color of powder, the global sweet potato powder market is divided into four segments, light orange, white and cream, light purple, and light yellow. In 2022, the light orange segment is expected to lead the global sweet potato powder market and grow with the highest CAGR of 3.6% in the forecast period of 2022 to 2029. This dominance is attributed to the abundant availability of sweet potato varieties with light orange coloration
In 2022, the light orange segment of the color of powder is expected to dominate the global sweet potato powder market
In 2022, the light orange segment is expected to lead the global sweet potato powder market and CAGR of 3.6% in the forecast period of 2022 to 2029. This dominance is attributed to the abundant availability of sweet potato varieties with light orange coloration. Consumers are drawn to the appealing color, which reflects high nutritional content, driving the popularity and demand for light orange sweet potato powder across various applications.
- On the basis of nature, the global sweet potato powder market is divided into non-GMO and GMO. In 2022, the non-GMO segment is poised to dominate the global sweet potato powder market and will grow with the highest CAGR of 3.9% in the forecast period of 2022 to 2029, driven by rising consumer demand for non-genetically modified (GMO) foods. This preference for natural and unaltered products fuels the popularity of non-GMO sweet potato powder in various food and beverage applications.
- On the basis of category, the global sweet potato powder market is divided into conventional and organic. In 2022, the conventional segment is expected to lead the global sweet potato powder market and grow with the highest CAGR of 3.4% in the forecast period of 2022 to 2029, because of its cost-effectiveness and widespread availability. These factors make conventional sweet potato powder a popular choice among consumers, contributing to its dominance.
- On the basis of product type, the global sweet potato powder market is divided into standard/regular and customized. In 2022, the standard/regular segment is set to lead the global sweet potato powder market and grow with the highest CAGR of 3.9% in the forecast period of 2022 to 2029, primarily because major industry players offer limited customization options. This standardized approach makes the standard/regular sweet potato powder the dominant choice among consumers and businesses asuch as.
- On the basis of drying method, the global sweet potato powder market is divided into six segments air drying, drum drying, spray drying, freeze drying, tray drying, and others. In 2022, the air drying segment is poised to dominate the sweet potato powder market and growing with the highest CAGR of 3.3% in the forecast period of 2022 to 2029, due to its traditional yet cost-effective approach in comparison to alternative drying methods, making it a preferred choice for sweet potato processing.
- On the basis of claim, the global sweet potato powder market is divided into six segments sulphite free, preservatives free, kosher, carrier agent free, color free, and others. In 2022, the sulphite-free segment is projected to lead the sweet potato powder market and grow with the highest CAGR of 4.0% in the forecast period of 2022 to 2029, driven by heightened awareness regarding the potential side effects associated with chemical-based sweet potato powder, making consumers prefer sulphite-free options for safety and health reasons.
- On the basis of application, the global sweet potato powder market is divided into food and beverages, dietary and nutritional supplements, personal care, pet food, and sports nutrition. In 2022, the food and beverages segment is set to dominate the sweet potato powder market and grow with the highest CAGR of 4.4% in the forecast period of 2022 to 2029, due to the increasing utilization of sweet potato powder as an ingredient in various food products, catering to diverse culinary applications and consumer preferences.
Major Players
Data Bridge Market Research recognizes the following companies as the global sweet potato powder market players in global sweet potato powder market are Xinghua Lianfu Food Co., Ltd (China), Nutraonly (Xi'an) Nutritions Inc (China), Essex Food Ingredients (U.S.), Xian Shunyi Bio-Chemical Technology Co., Ltd (China), Van Drunen Farms (U.S.), Milne MicroDried (U.S.), Aminola (Germany).
Market Development
- In 2022, Aminola's 2020 launch of a fresh and modern graphic design, combined with improved navigation, enhances user experience and offers easier access to comprehensive information about the company, its products, and services. This user-friendly interface not only attracts new customers but also retains existing ones by providing a seamless platform for interaction. It reflects Aminola's commitment to customer satisfaction and positions the company for growth by expanding its customer base.
Regional Analysis
Geographically, the countries covered in the global sweet potato powder market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
As per Data Bridge Market Research analysis:
Asia-Pacific is the dominant region in the global sweet potato powder market during the forecast period 2022 - 2029
In Asia-Pacific, China dominates the global sweet potato powder market. This dominance is attributed to the surging demand for vegan bakery products in the region. Sweet potato powder, derived from this versatile root vegetable, serves as a key ingredient in various vegan baked goods. As consumers seek healthier and plant-based alternatives, sweet potato powder's nutritional value and natural sweetness make it a preferred choice, driving its growth in the Asia-Pacific and beyond.
North America is expected to dominate the global sweet potato powder market in the forecast period 2022 - 2029
In North America, the U.S. is expected to dominate the global sweet potato powder market due to heightened awareness of the health advantages associated with plant-based and vegan diets. Sweet potato powder is prized for its nutritional richness and versatility, making it a popular choice in plant-based cooking and baking. As health-conscious consumers increasingly adopt these dietary choices, the demand for sweet potato powder is expected to surge, contributing to market growth.
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