Sports analytics applies data analysis and technology to various aspects of sports, but its dominating segment is professional team sports. In these sports, analytics helps in player performance evaluation, tactical decisions during games, and injury prevention through biometric monitoring. It also enhances fan engagement by providing data-driven content. Additionally, analytics plays a crucial role in recruitment and drafting by identifying promising talent. The complexity and competitiveness of professional team sports make them ideal for implementing sports analytics, giving teams a strategic advantage.
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Data Bridge Market Research analyses that the Global Sports Analytics Market was valued at USD 773.89 million in 2021 and is expected to reach USD 14,228.89 million by 2029, registering a CAGR of 43.9% during the forecast period of 2022-2029. The sports analytics market is driven by abundant data sources, fan engagement strategies, injury prevention, performance optimization, competitive advantages in recruitment and game strategies, revenue generation opportunities, technological advancements, and regulatory compliance in sports leagues.
Key Findings of the Study
Regulatory compliance is expected to drive the market's growth rate
Compliance with league regulations and fair play fosters a climate of transparency and ethical conduct in sports. To uphold these principles, teams embrace analytics as a tool for unbiased decision-making. By relying on data-driven insights, teams can ensure that their strategies and player selections align with the established rules, fostering trust among stakeholders, including fans, sponsors, and regulatory bodies, while maintaining the integrity of the sport.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Component (Software/Platform, and Services), Sports Type (Team Sports, and Individual Sports), Application (Player and Team Valuation, Performance Analytics, Health Assessment, Fan Engagement, Broadcast Management, Video Analysis, and Others),
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
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Market Players Covered
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IBM Corporation (U.S.), Sportradar AG (Switzerland), Synergy Sports (U.S.), DataArt (U.S.), SAP SE (Germany), TABLEAU SOFTWARE, LLC (U.S.), Oracle (U.S.), SAS Institute Inc. (U.S.), HCL Technologies Limited (India), GlobalStep, LLC (U.S.), TruMedia Networks, Inc. (U.S.), ICEBERG Sports Analytics (Canada), Opta (U.K.)Stats Perform (U.S.), Experfy, Inc. (U.S.), Catapult Group International Ltd (Australia), Orreco (Ireland), Zebra Technologies Corp. (U.S.), Exasol (Germany), Qualitas Global (India)
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Segment Analysis:
The global sports analytics market is segmented on the basis of the component, sports type, application, deployment, organization mode, and analysis type.
- On the basis of component, the global sports analytics market has been segmented into software, and services. In 2022, the software segment captured the largest market share with a CAGR of 42.7% during the forecast period of 2022-2029, primarily driven by the increasing adoption of sports analytics software and platforms.
In 2022, the software segment of the component segment is anticipated to dominate the global sports analytics market
In 2022, the software segment captured the largest market share with a CAGR of 42.7% during the forecast period of 2022-2029, primarily driven by the increasing adoption of sports analytics software and platforms. This trend is largely attributed to the growing favoritism for cloud-based software solutions within the sports analytics industry.
- On the basis of sports type, the global sports analytics market is segmented into team sports and individual sports. In 2022, the team sports segment has emerged as the dominant force in the sports analytics market with a CAGR of 44.6% during the forecast period of 2022-2029. This is mainly because leagues constitute the primary user base for sports analytics solutions
In 2022, the team sports segment of sports type segment is anticipated to dominate the global sports analytics market
In 2022, the team sports segment has emerged as the dominant force in the sports analytics market with a CAGR of 44.6% during the forecast period of 2022-2029. This is mainly because leagues constitute the primary user base for sports analytics solutions. Notably, football, baseball, and basketball leagues exhibit the highest adoption rates of these solutions, particularly for player selection purposes.
- On the basis of application, the global sports analytics market is segmented into player and team valuation, performance analytics, health assessment, fan engagement, broadcast management, video analysis and others. In 2022, the player and team valuation segment takes the lead with a CAGR of 46.8% during the forecast period of 2022-2029, driven by technological advancements, such as big data utilization. These technologies enable the delivery of scientific sports data in easily comprehensible formats, providing coaches, individuals, schools, teams, and sports organizations with the opportunity to make informed decisions and enhance overall performance.
- On the basis of deployment mode, the sports analytics market is segmented into on-premise and cloud. In 2022, the cloud segment has established dominance with a CAGR of 45.2% during the forecast period of 2022-2029, driven by the rising market demand for structured and visually accessible data. This demand is a key catalyst for the increasing preference for cloud-based deployment models.
- On the basis of organization mode, the global sports analytics market is segmented into large enterprises and SME’s. In 2022, the large enterprise segment has emerged as the dominant force in the sports analytics market with a CAGR of 42.7% during the forecast period of 2022-2029. This dominance can be attributed to the extensive adoption of analytics by large enterprises, which aims to enhance organizational performance and effectiveness. Additionally, the rise of AI and ML technologies further contributes to the market's growth momentum.
- On the basis of analysis type, the global sports analytics market is segmented into on-field and off-field. In 2022, the on-field segment reigns supreme in the sports analytics market with a CAGR of 44.4% during the forecast period of 2022-2029. This dominance stems from the increasing adoption of analytical solutions in outdoor sports such as football, baseball, basketball, hockey, and cricket, among others. The utilization of analytical tools in sports yields abundant data on player performance and fitness, thereby catalyzing market growth.
Major Players
Data Bridge Market Research recognizes the following companies as the major global sports analytics market players in global sports analytics market are IBM Corporation (U.S.), Sportradar AG (Switzerland), Synergy Sports (U.S.), DataArt (U.S.), SAP SE (Germany), TABLEAU SOFTWARE, LLC (U.S.), Oracle (U.S.), SAS Institute Inc. (U.S.), HCL Technologies Limited (India), GlobalStep, LLC (U.S.), TruMedia Networks, Inc. (U.S.).
Market Developments
- In January 2021, GlobalStep, LLC responded to rising demand for its technology services by expanding its Games Community in Montreal. This strategic move not only addressed increased demand but also elevated the company's global presence. By expanding its operations, GlobalStep bolstered its brand image, positioning itself as a reliable provider of technology services. This expansion allowed the company to better serve its clients and establish a stronger foothold in the technology services industry.
- In June 2019, HCL Technologies Limited entered a strategic partnership with Cricket Australia to enhance the digital experience for cricket stakeholders worldwide. This collaboration aimed to provide immersive digital solutions to fans, players, partners, employees, and volunteers. By leveraging Cricket Australia's digital offerings, HCL Technologies solidified its global position and enriched its business models. This partnership showcased HCL's commitment to delivering innovative digital solutions and expanding its presence in the sports technology sector.
Regional Analysis
Geographically, the countries covered in the major global sports analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America..
As per Data Bridge Market Research analysis:
Europe dominates global sports analytics market during the forecast period 2022 - 2029
Europe, particularly Germany dominates the sports analytics market and is driven by its consistent investment in research and development (R&D). Companies based in Germany prioritize innovation, regularly introducing new products that align with consumer preferences. This commitment to R&D ensures that Germany remains at the forefront of sports analytics technology, offering cutting-edge solutions that cater to the evolving needs of the sports industry and enthusiasts worldwide
Asia-Pacific is expected to dominate global sports analytics market during the forecast period 2022 - 2029
Asia-Pacific, particularly China is expected to dominate the sports analytics market is attributed to its burgeoning sports industry, fueled by rapid expansion and modernization. The country's strong emphasis on digitization aligns with the global trend towards data-driven sports analysis. Additionally, sports' increasing popularity and prevalence in China contribute to a substantial market presence. These factors position China as a key player in the sports analytics landscape, with significant growth potential in the foreseeable future.
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