Protein powder is a dietary supplement that serves as a convenient and concentrated source of protein, essential for muscle building, repair, and overall body protein. It is commonly used by athletes, fitness enthusiasts, and health-conscious consumers to supplement their protein intake, particularly when their dietary protein needs cannot be met solely through regular meals. Protein powder is available in various formulations, including whey, casein, soy, pea, and hemp, catering to diverse dietary preferences and restrictions.
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Data Bridge Market Research analyzes that the Protein Powder Market is expected to grow at a CAGR of 6.2% in the forecast period of 2023 to 2030 and is expected to reach USD 10,722.84 million by 2030.
Key Findings of the Study
Increasing Awareness Regarding Health and Fitness
The market has experienced significant growth in recent years, largely due to the increasing awareness and emphasis on health and fitness among consumers. They are actively seeking ways to incorporate better nutrition and regular exercise into their routines as more people around the world become concerned about maintaining a healthy lifestyle. Protein powders are often perceived as a convenient and efficient way to supplement protein intake, especially for those engaged in fitness activities. Furthermore, the fitness and sports industry has witnessed remarkable growth, with individuals participating in various physical activities ranging from gym workouts to competitive sports. Protein powders are seen as a way to support muscle recovery, growth, and overall performance, making them popular among athletes and fitness enthusiasts. A broader trend toward health and wellness has prompted consumers to focus on their nutritional choices. Many individuals are researching and adopting dietary practices that align with their health goals, including incorporating protein supplements.
For Instance,
- In March 2023, according to the Medical News, protein-rich diets and supplements may help people feel satiated for longer periods. Feeling full causes people to eat smaller portions and snack less frequently, which can help them maintain a healthy weight or lose weight if necessary
Overall, the increasing awareness regarding health and fitness among consumers has played a pivotal role in driving the growth of the global protein powders market. The demand for protein powders is likely to remain robust, fostering further innovation and expansion in the market as individuals continue to prioritize their well-being and seek convenient ways to meet their nutritional needs.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to2015- 2020)
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Quantitative Units
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Revenue in USD Million, Volume in Tons, Pricing in USD
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Segments Covered
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Protein Type (Whey Protein, Casein Protein, Soy Protein, Pea Protein, Rice Protein, Hemp Protein, Egg White Protein, Pumpkin Seed Protein, Mixed Plant-Based Protein Blends and Others), Nature (Pure and Blend), Source (Plant Protein and Animal Protein), Flavor (Plain and Flavored) Utility (Medical Use, Sports Protein and Others), Distribution Channel (Offline and Online)
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Countries Covered
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U.S., Canada, Mexico, U.K., Turkey, Germany, Netherlands, France, Italy, Poland, Spain, Russia, Belgium, Sweden, Switzerland, Denmark, and rest of Europe, China, India, Japan, Australia, Indonesia, South Korea, Thailand, Philippines, Vietnam, New Zealand, Malaysia, Singapore, and rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, U.A.E., Kuwait, Oman, Qatar, and rest of Middle East and Africa.
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Market Players Covered
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Optimum Nutrition (U.S.), Iovate Health Sciences International Inc (Canada), BELLRING BRANDS, INC. (BRBR) (U.S.), WOODBOLT DISTRIBUTION LLC (U.S.), Nestlé (Switzerland), Vega (U.S.), Isopure, QuestNutrition & WorldPantry.com LLC (U.S.), EVLUTION NUTRITION (U.S.), Bright Life Care Private Limited (India), MusclePharm. (U.S.), Jarrow Formulas, Inc (U.S.), NOW Foods (U.S.), Nutrabio (U.S.), Jym-Supplement-Science. (U.S.), Rule One Proteins (U.S.), MRM Nutrition (U.S.), Universal Nutrition (U.S.), Gaspari Nutrition (U.S.), and Abbott (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand
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Segment Analysis
The global protein powder market is segmented into six notable segments based on protein type, nature, source, flavor, utility, and distribution channel.
- On the basis of protein type, the market is segmented into whey protein, casein protein, soy protein, Pea Protein, rice protein, Hemp Protein, egg white protein, pumpkin seed protein, mixed plant-based protein blends, and others.
In 2023, the whey protein segment is expected to dominate the global protein powder market
In 2023, the whey protein segment is expected to dominate the market due to it is considered a complete protein source as it contains the majority of essential amino acids required by the human body with a market share of 25.95%.
- On the basis of nature, the market is segmented into pure and blended.
In 2023, the pure segment is expected to dominate the global protein powder market
In 2023, the pure segment is expected to dominate the market due to consumer preferences for protein powders with natural and pure formulations that align with their clean label preferences with a market share of 77.35%.
- On the basis of source, the market is segmented into plant protein and animal protein. In 2023, animal protein segment is expected to dominate the market with a market share of 65.72%
- On the basis of flavor, the market is segmented into plain and flavored. In 2023, flavored segment is expected to dominate the market with a market share of 65.22%
- On the basis of utility, the market is segmented into medical use and sports protein. In 2023, sports protein segment is expected to dominate the market with a market share of 75.35%
- On the basis of distribution channel, the market is segmented into offline and online. In 2023, online segment is expected to dominate the market with a market share
Major Players
Data Bridge Market Research recognizes the following companies as the major market players in global protein powder market are Optimum Nutrition (U.S.), Iovate Health Sciences International Inc (Canada), BELLRING BRANDS, INC. (BRBR) (U.S.), WOODBOLT DISTRIBUTION LLC(U.S.), Nestlé (Switzerland), Vega (U.S.), Isopure, QuestNutrition & WorldPantry.com LLC(U.S.), EVLUTION NUTRITION(U.S.), Bright Life Care Private Limited (India), MusclePharm. (U.S.), Jarrow Formulas, Inc (U.S.), NOW Foods (U.S.), Nutrabio (U.S.), Jym-Supplement-Science. (U.S.), Rule One Proteins (U.S.), MRM Nutrition (U.S.), Universal Nutrition (U.S.), Gaspari Nutrition (U.S.), and Abbott (U.S.) among others.
Recent Developments
- In March 2023, the brand with the introduction of its NEW Plant Protein Powder, the brand Premier Protein entered the vegan protein market with its well-liked taste, reasonable price, and understandable nutritional credentials. This sort of product launch will attract a new consumer base
- In April 2022, according to a statement from Isopure and Tirupati Lifesciences, manufacturing will begin in India. Given the rising demand for Isopure in India, this will be the only international production facility of the global brand outside of the US. While the majority of the ingredients will still be imported, including the Whey Protein Isolate from Europe, the blending will now be done at a top-notch facility in India that has earned NSF, FSSC 22000, and OHSAS 18001 quality and safety certifications. These kinds of business growth will assist the organization in gaining a wider range of consumer exposure and brand value
- In March 2022, MusclePharm announced that it will enter the ready-to-drink protein industry with the introduction of its new whey protein drink brand in the summer of 2022. The new high protein beverage line, which will be marketed under the popular MusclePharm brand, will include more than 20g of protein, be sugar-free, and come in a variety of flavors
- In February 2022, expanding its line of nutritional products, Nestle decided to buy the majority of Orgain, a producer of plant-based protein powders and other goods. These kinds of acquisitions have aided the business in expanding its product offering
- In May 2020, Gaspari Nutrition launched 2 new flavors of proven eggs in its portfolio. Each serving of Gaspari Nutrition Proven Egg provides 25 grams of protein (equivalent to 7 large egg whites), zero fat, and two grams of carbohydrates, for a total of 110 calories. The launch expanded the portfolio of the company
Regional Analysis
Geographically, the countries covered in the global protein powder market are U.S., Canada, Mexico, U.K., Turkey, Germany, Netherlands, France, Italy, Poland, Spain, Russia, Belgium, Sweden, Switzerland, Denmark, and the rest of Europe, China, India, Japan, Australia, Indonesia, South Korea, Thailand, Philippines, Vietnam, New Zealand, Malaysia, Singapore, and rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, U.A.E., Kuwait, Oman, Qatar, and rest of Middle East and Africa.
As per Data Bridge Market Research analysis:
In 2023, North America is the dominant region in the global protein powder market
In 2023, the North America is expected to dominate the global protein powder market with a significant growth rate and a highest market share due to the presence of a large number of operating major players in the region and the increase in initiatives such as acquisitions, collaborations, and product launch by manufacturers to distribute their products efficiently to the consumer.
Asia-Pacific is the fastest-growing region in the global protein powder market during the forecast period 2023-2030
Asia-Pacific is expected to dominate the global protein powder market with a significant growth rate and the highest market share due to the presence of a large number of consumers and ongoing opportunities in the region, and the increase in initiatives such as acquisitions, collaborations, and product launch by manufacturers to distribute their products efficiently to the consumer.
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