Germany, known for its high standards of water quality, is increasingly grappling with the challenges posed by water pollution. As industrialization and agriculture intensify, pollution from various sources such as pesticides, heavy metals, pharmaceutical residues, and industrial chemicals has led to growing concerns about the safety of drinking water. While Germany’s tap water is generally considered safe, the presence of these contaminants has triggered widespread awareness and concern among the population. The agricultural runoff, in particular, is a significant issue, with nitrates and pesticides leaching into groundwater supplies and rivers, which are major sources of drinking water. Germany’s commitment to maintaining the safety of drinking water through regulatory oversight is strong; however, localized pollution events and contamination from industrial activities in certain regions of the country have heightened public concern. This situation has been worsened by emerging issues such as microplastics and hormone-disrupting chemicals, which are not always removed in conventional water treatment processes. The impact of such pollutants is becoming a more critical issue in the public and scientific discourse, resulting in increased consumer demand for water purifiers.
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Data Bridge market research analyzes that the Europe Water Purifier Market is expected to reach USD 8.18 billion by 2031 from USD 5.88 billion in 2023, growing with a substantial CAGR of 4.35% in the forecast period of 2024 to 2031.
Key Findings of the Study
Heightened Awareness OF Waterborne Diseases and the Health Benefits of Consuming Purified Water
The heightened awareness of waterborne diseases and the health benefits of consuming purified water has become a major driver for the water purifier market in Germany. While Germany’s tap water quality generally meets high standards, concerns about specific contaminants such as bacteria, viruses, and chemicals have prompted consumers to seek additional filtration solutions. Public awareness campaigns, education on waterborne diseases, and the increasing interest in overall health and wellness are fueling the growing demand for water purifiers. Germany, like many other European countries, has seen a shift in public awareness regarding the potential health risks posed by consuming untreated or poorly treated water. Contaminants such as bacteria (e.g., E. coli), heavy metals (e.g., lead and arsenic), and endocrine-disrupting chemicals have been associated with various waterborne diseases and long-term health issues. Although Germany’s strict water regulations ensure tap water quality, localized pollution events or deteriorating plumbing infrastructure in older buildings can lead to occasional contamination. For instance, in older urban neighborhoods or rural areas, where water pipes may be corroded or outdated, tap water may still pose health risks.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Billion
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Segments Covered
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Technology, (Reverse Osmosis, Sediment Filter, Water Softener, UF Purification, UV Purification, Gravity Purifier, Multi-Stage Purifiers, Media Water Purifier, and Others), Type (Electric and Non-Electric), Installation Type (Point of Use Systems and Point of Entry Systems), Filter Type (Reverse Osmosis Filters, Mechanical Filters, Absorption Filters, Ion Exchange Filters, and Sequestration Filters), Portability (Non-Portable Water Purifiers and Portable Water Purifiers), Body Material ( Plastic and Steel), Water Type (Borewell, Mixed, and Municipal), Storage Capacity (15-20 Litres, More than 20 Litres, 15 Litres, 10 Litres, and Less than 5 Litres), Application (Residential and Commercial), Distribution Channel (Offline and Online)
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Country Covered
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Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Turkey, and rest of Europe
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Market Players Covered
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BRITA (Germany), Culligan (U.S.), BWT Holding GmbH (Austria), A.O. Smith Water Technologies (Netherlands), LG Electronics (South Korea), Amway Corp. (U.S.), Midea (China), KENT RO SYSTEMS LTD(India), Eureka Forbes (India), COWAY (MALAYSIA) (South Korea), TORAY INDUSTRIES, INC. (Japan), Zhuhai Gree Electric Appliances Co., Ltd.(china), Honeywell International Inc. (U.S.), Whirlpool Corporation (U.S.), Havells India Ltd.(India), Angel Drinking Water Industrial Group(China), and Fonto de vivo(France) among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis
The Europe water purifier market is segmented into ten notable segments based on by technology, type, installation type, filter type, portability, body material, water type, storage capacity, application, and distribution channel.
- On the basis of technology, the market is segmented into reverse osmosis, sediment filter, water softener, UF purification, UV purification, gravity purifier, multi-stage purifiers, media water purifier, and others
In 2024, the reverse osmosis segment is expected to dominate the market
In 2024, the reverse osmosis segment is expected to dominate the market with a market share of 32.45% due to its high efficiency in removing contaminants, improving water quality, and meeting stringent regulatory standards for safe drinking water.
- On the basis of type, the market is segmented into electric and non-electric
In 2024, the electric segment is expected to dominate the market
In 2024, the electric is expected to dominate the market with a market share of 54.84% due to its advanced filtration capabilities, convenience, higher efficiency, and integration with smart technologies, offering consumers reliable, long-term solutions for purified water.
- On the basis of installation type, the market is segmented into point of use systems and point of entry systems
- On the basis of filter type, the market is segmented into reverse osmosis filters, mechanical filters, absorption filters, ion exchange filters, and sequestration filters
- On the basis of portability, the market is segmented into non-portable water purifiers and portable water purifiers
- On the basis of body material, the market is segmented into plastic and steel
- On the basis of water type, the market is segmented into borewell, mixed, and municipal
- On the basis of storage capacity, the market is segmented into 15-20 litres, more than 20 litres, 15 litres, 10 litres, and less than 5 litres
- On the basis of application, the market is segmented into residential and commercial
- On the basis of distribution channel, the market is segmented into offline and online
Major Players
Data Bridge Market Research analyses BRITA (Germany), Culligan (U.S.), BWT Holding GmbH (Austria), A.O. Smith Water Technologies (Netherlands), and LG Electronics (South Korea) as major market players in the market.
Market Developments
- In January 2024, the Culligan announced the acquisition of Primo Water's EMEA businesses, excluding the U.K., Portugal, and Israel. This transaction expanded Culligan's footprint to 12 countries and enhanced its capacity to provide clean, sustainable water solutions.
- In September 2023, the COWAY (MALAYSIA) was honored as a five-time finalist at the 2024 IDEA Design Awards, recognized for design excellence with products like the BEREX Pebble Chair, BEREX Massage Bed, and Icon Water Purifier
Regional Analysis
Geographically, the countries covered in the Europe water purifier market report are Germany, Italy, France, U.K., Spain, Belgium, Netherlands, Russia, Turkey, Switzerland, and rest of Europe.
As per Data Bridge Market Research analysis:
As per Data Bridge Market Research analysis:
Germany is expected to dominate the market in the forecast period of 2024 to 2031
Germany is expected to dominate the market due to its strong industrial base, high consumer awareness of water quality, and stringent environmental regulations. Additionally, Germany’s advanced technological innovations and high demand for sustainable water purification solutions drive market leadership.
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