The Europe flowers and ornamental plants market is a dynamic and growing horticulture industry sector, encompassing various flowering plants and decorative foliage. With a rich history of floral traditions, Europe's market offers diverse fresh-cut flowers, potted plants, and decorative greenery. As a significant contributor to the regional economy, this market supplies garden centers, florists, and consumers with various beautiful and vibrant options. Sustainable and seasonal practices are increasingly prominent, reflecting growing consumer interest in environmentally friendly and locally sourced flora.
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Data Bridge Market Research analyses that the Europe Flowers and Ornamental Plants Market is expected to grow at a CAGR of 6.0% during the forecast period of 2022-2029 and is expected to reach USD 18,537,940.31 thousand by the year 2029 from USD 1,16,30,933.09 thousand in 2021. The escalating demand for indoor plants and flowers within residential spaces is rising, driven by their proven stress-reducing and therapeutic qualities. Indoor gardening, often recommended as horticultural therapy, is crucial in enhancing well-being for individuals dealing with mental health challenges such as depression, anxiety, dementia, and more.
Key Findings of the Study
Growing focus on improving aesthetics is expected to drive the market's growth rate
The growing emphasis on enhancing aesthetics is a significant driver for the Europe flowers and ornamental plants market. These botanical elements improve air quality and reduce toxins; they also bestow beauty upon their surroundings, elevating emotional well-being and concentration. As individuals increasingly recognize the aesthetic and psychological benefits of flowers and ornamental plants, the market experiences a surge in demand. Pursuing a visually appealing, serene environment enriched by these natural elements fosters a greater appreciation for these plants' vital role in improving individuals' overall ambiance and mental state.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Thousand, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Flower And Ornamental Plants), Nature (Mounded, Mounding, Semi Trailing, Spreading, Trailing And Upright), Type (Potted Plants, Cut Flowers, Cuttings, Mats, Saplings And Others), Plantation (Indoor And Outdoor), Flower Size (Small, Medium, Large And Extra-Large), Blooming Pattern (Disbud, Satin And Spray), Category-Flowers (Annual, Biannual And Perennial), Color-Flowers (Blue, Lime, Magenta, Orange, Pink, Purple, Red, Rose, Salmon Shades, Violet, White, Yellow Black, Lavender, Peach, Green, Multi-Colored And Others), Category- Ornamental Plants (Aquatic, Non-Aquatic And Others), Color- Ornamental Plants (Green, Blue, Red, Purple, Mixed And Others), Application (Home And Commercial), Distribution Channel (Store Based Retailers And Non-Store Based Retailers)
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Countries Covered
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Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Turkey and Rest Of Europe.
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Market Players Covered
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Dummen Orange(Netherlands),Syngenta (Switzerland), Beekenkamp Group (Netherlands), Hofland Flowering Plants (Netherlands), SAKATA (A Subsidiary of SAKATA SEED CORPORATION) (U.S.), DUTCH FLOWER GROUP (Netherlands), MARGINPAR BV (Netherlands), Walter Blom Plants BV (Netherlands), Selecta Klemm (Germany), Double H Nurseries Ltd (Canada), ARCANGELI GIOVANNI & FIGLIO (Italy), KP Holland (Netherlands), Ball Horticultural Company (U.S.).
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The Europe flowers and ornamental plants market is segmented on the basis of product type, nature, type, plantation, flower size, blooming pattern, category, color, category, color, application, and distribution channel.
- On the basis of product type, the Europe flowers and ornamental plants market is segmented into flowers and ornamental plants.
- On the basis of nature, the Europe flowers and ornamental plants market is segmented into mounded, mounding, semi trailing, spreading, trailing, and upright.
- On the basis of type, the Europe flowers and ornamental plants market is segmented into potted plants, cut flowers, cuttings, mats, saplings, and others.
- On the basis of plantation, the Europe flowers and ornamental plants market is segmented into indoor and outdoor.
- On the basis of flower size, the Europe flowers market is segmented into small, medium, large, and extra-large.
- On the basis of blooming pattern, the Europe flowers market is segmented into disbud, satin, and spray.
- On the basis of category, the Europe flowers market is segmented into annual, biannual and perennial.
- On the basis of color, the Europe flowers market is segmented into blue, lime, magenta, orange, pink, purple, red, rose, salmon shades, violet, white, yellow, black, lavender, peach, green, multi-colored, and others.
- On the basis of application, the Europe flowers and ornamental plants market is segmented into home and commercial.
- On the basis of distribution channel, the Europe flowers and ornamental plants market is segmented store based retailers and non-store based retailers.
Major Players
Data Bridge Market Research recognizes the following companies as the major Europe flowers and ornamental plants market players in Europe flowers and ornamental plants market are Syngenta Basel (Switzerland), Beekenkamp Group (Netherlands), Hofland Flowering Plants (Netherlands), SAKATA (A Subsidiary of SAKATA SEED CORPORATION) (U.S.), DUTCH FLOWER GROUP (Netherlands), MARGINPAR BV (Netherlands), Walter Blom Plants BV (Netherlands), Selecta Klemm (Germany), Double H Nurseries Ltd (Canada), ARCANGELI GIOVANNI & FIGLIO (Italy), KP Holland (Netherlands), Ball Horticultural Company (U.S.).
Market Developments
- In March 2022, MARGINPAR BV expanded its product portfolio by introducing Clematis Amazing Sydney, a successor in the Clematis Amazing series. This stunning addition, produced at partner farms in Tanzania, boasts a length of 70 cm. MARGINPAR BV's strategic move enhances its range of offerings and reinforces its commitment to providing exceptional ornamental plants to the market.
- In March 2022, Selecta Klemm introduced a range of exceptional new breeding achievements, including the highly acclaimed Pink Kisses, alongside other distinct varieties like Peach Party, Purple Wedding, Scully, and the DiaDeur series. This strategic move expands the company's product portfolio, enhancing its offerings in the market and strengthening its position within the industry.
Regional Analysis
Geographically, the countries covered in the Europe flowers and ornamental plants market are Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Turkey, and Rest Of Europe.
As per Data Bridge Market Research analysis:
Germany dominates the Europe flowers and ornamental plants market during the forecast period 2022-2029
Germany is dominant in the flowers and ornamental plants market, driven by a surging demand for indoor plants and flowers within residential settings. A positive outlook on floriculture activities in the region anticipates a substantial rise in the demand for flowers and ornamental plants. This growing preference for greenery within homes is reshaping the market landscape and strengthening Germany's role as a critical player in the industry.
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