The Europe breakfast cereals market thrives on its appeal as a convenient and nutrient-rich morning meal option. Comprising processed grains often enriched with vitamins and minerals, these cereals are enjoyed with milk, yogurt, fruits, or nuts. The market offers ready-to-eat (RTE) and hot cereals (HC), with continuous cooking, molding, and drying processes leading to diverse flavor profiles, fortified nutrition, and additive choices. The demand is propelled by consumers seeking quick and balanced breakfast choices, making breakfast cereals a cornerstone of European dietary habits.
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Data Bridge Market Research analyses that the Europe Breakfast Cereals Market is growing with a CAGR of 3.8% in the forecast period of 2022 to 2029 and the market was valued at 70,71,710.90 thousand in 2021 and is expected to reach USD 9,530,228.78 thousand by 2029. Cultural diversity across Europe fuels the demand for a wide variety of breakfast cereals that cater to different tastes, flavors, and dietary preferences, driving the growth of the European breakfast cereals market.
Key Findings of the Study
Sustainability concerns are expected to drive the market's growth rate
Sustainability concerns play a pivotal role in shaping the European breakfast cereals market. With an increasing emphasis on eco-friendly practices and responsible sourcing, consumers are drawn to cereal products that align with their environmental values. Brands that prioritize sustainable packaging, ethical sourcing of ingredients, and reduced carbon footprint resonate with conscious consumers, driving demand and influencing purchasing decisions in the competitive breakfast cereals market of Europe.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Thousand, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Flaked, Puffed, Shredded, Extruded, and Others), Product Type (RTE Cereals and Hot Cereals), Ingredient (Muesli, Granola, Oats, Wheat, Barley, Rye, Corn and Others), Brand (Branded and Private Label), Distribution Channel (Store-Based Retailers and Non-Store Retailers)
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Countries Covered
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Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Sweden, Poland, Denmark and the Rest of Europe
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Market Players Covered
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Kellogg Co. (U.S.) General Mills Inc. (U.S.), The Quaker Oats Company (a subsidiary of PepsiCo) (U.S.), CEREALTO SIRO (Spain), KIND(U.S.), Premier Nutrition Company, LLC (U.S.), Nestlé (Switzerland), Hero (Switzerland), Molino Spadoni spa (Italy), WEETABIX (U.K.), Valsemøllen (Denmark), Grillon D'Or (France), Clif Bar & Company (U.S.), Associated British Foods plc (U.K.), DANONE (France)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The Europe breakfast cereals market is categorized based on type, product type, ingredient, brand, and distribution channel.
- On the basis of type, the Europe breakfast cereals market is segmented into flaked, puffed, shredded, extruded, and others.
- On the basis of product type, the Europe breakfast cereals market is segmented into RTE cereals and hot cereals.
- On the basis of ingredient, the Europe breakfast cereals market is segmented into muesli, granola, oats, wheat, barley, rye, corn, and others.
- On the basis of brand, the Europe breakfast cereals market is segmented into branded and private label.
- On the basis of distribution channel, the Europe breakfast cereals market is segmented into store-based retailers and non-store retailers.
Major Players
Data Bridge Market Research recognizes the following companies as the major Europe breakfast cereals market players in Europe breakfast cereals market are Kellogg Co. (U.S.) General Mills Inc. (U.S.), The Quaker Oats Company (a subsidiary of PepsiCo) (U.S.), CEREALTO SIRO (Spain), KIND(U.S.), Premier Nutrition Company, LLC (U.S.), Nestlé (Switzerland), Hero (Switzerland).
Market Developments
- In November 2021, General Mills Inc. finalized the sale of its controlling interest in European Yoplait operations while acquiring complete ownership of the Canadian Yoplait business. This transaction not only facilitated a strengthened foothold but also positioned the company to bolster revenue growth through strategic ownership adjustments.
- In April 2021, Kellogg expanded its product offerings in India with region-specific choices catering to local tastes. This portfolio diversification aimed at better aligning products with Indian palates, showcasing Kellogg's commitment to meeting consumer preferences.
- In October 2021, Nestlé Cereals UK introduced Cheerios Vanilla, a low-sugar cereal fortified with whole grains, vitamins, and minerals. This nutritious addition adheres to UK government regulations on healthy choices, exemplifying Nestlé's dedication to providing consumers with both taste and health in their breakfast.
- In September 2021, Parle, a renowned Indian biscuits and confectionery manufacturer, make a foray into the breakfast cereal sector. Expanding their popular brand 'Hide & Seek' into cereals, this move reflected Parle's adaptability to market shifts and the brand's quest for diversified offerings.
Regional Analysis
Geographically, the countries covered in the Europe breakfast cereals market report are Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Sweden, Poland, Denmark, and the Rest of Europe.
As per Data Bridge Market Research analysis:
U.K. in Europe breakfast cereals market during the forecast period of 2022 - 2029
The U.K. retains its dominance in the Europe breakfast cereals market due to key factors. The presence of major players in the region reinforces its market share. Moreover, heightened consumer awareness regarding the importance of nutritious breakfast options amplifies its significance. As consumers prioritize health-conscious choices, the U.K.'s emphasis on healthy breakfast consumption aligns with evolving preferences. This synergy between influential market players and rising health consciousness sustains the U.K.'s stronghold, ensuring its continued market dominance during the forecast period.
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