Vitamins are crucial for the human body's proper development, functioning, and metabolism. A deficiency in vitamins can lead to significant health issues. However, addressing these deficiencies through vitamin supplementation can help alleviate symptoms. Well-known vitamins include A, B, C, D, E, and K, with various subtypes of vitamin B such as B1, B2, B3, B5, B6, B12, biotin, and folate. The market analysis highlights the importance of vitamins in supporting human health and the potential for vitamin supplementation products.
According to Data Bridge Market Research, the Natural Vitamins Market accounted for USD 8,884.84 million in 2021 and is expected to reach the value of USD 14594.28 million by 2029, at a CAGR of 6.4% during the forecast period of 2022 to 2029.
“Rising prevalence of vitamin deficiencies drives the market”
The increase in health-conscious individuals, coupled with the rising prevalence of health issues such as obesity, malnutrition, and weakened immune systems, has led to a growing awareness of the importance of vitamins. Factors such as irregular eating patterns, busy lifestyles, and nutrient loss during food processing contribute to the rising prevalence of vitamin deficiencies. Consequently, people are prioritizing vitamin intake to enhance their immunity and overall well-being. This has driven the demand for vitamin-rich products and supplements in the market.
What restraints the growth of the natural vitamins market?
“Scarcity of raw materials”
The scarcity of raw materials is a significant restraint for the natural vitamins market. Raw materials used in natural vitamins are derived from diverse natural sources, such as plants and animals, which can be limited in supply. Factors such as climate change, environmental regulations, and fluctuations in availability can impact the sourcing of these raw materials, leading to potential scarcity. This scarcity can result in increased costs, supply chain disruptions, and challenges in meeting the growing demand for natural vitamins.
Segmentation: Global Natural Vitamins Market
The natural vitamins market is segmented on the basis of ingredient type, form, application, and distribution channel.
- On the basis of ingredient type, the natural vitamins market is segmented into vitamin b, vitamin e, vitamin d, vitamin c, vitamin a and vitamin k.
- On the basis of form, the natural vitamins market is segmented into powder, liquid.
- On the basis of application, the natural vitamins market is segmented into food and beverages, feed, personal care products, and others.
- On the basis of distribution channel, the natural vitamins market is segmented into online and offline.
Regional Insights: North America is expected to dominate the Natural Vitamins Market
North America's dominance in the natural vitamins market is primarily attributed to the increased consumption of natural vitamins in powder form. Powder form offers a longer shelf life compared to liquid form, making it a preferred choice among consumers. With a significant share of the U.S. market, North America benefits from the rising demand for natural vitamins and their convenience in powder form.
The European market for natural vitamins has experienced significant growth, driven by the high consumption of powdered natural vitamins in daily routines. Powdered forms are preferred as they offer ease of transport compared to liquid variants, making them convenient for individuals with active lifestyles. This trend has contributed to the expansion of the natural vitamins market in Europe.
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Recent Developments in Natural Vitamins Market
- In February 2020, DSM made a strategic investment in a state-of-the-art, fully automated packing line for vitamin C production. This investment aims to enhance traceability, reliability, and quality of their products, ensuring customers receive the highest standards of vitamin C.
- In June 2018, ADM, a prominent player in the industry, integrated various animal and human nutrition product lines into a unified nutrition business unit. This strategic move, implemented in 2018, consolidated their health and wellness business and allowed for the introduction of innovative products like Novatol Vitamin E 1490PH.
The Prominent Key Players Operating in the Natural Vitamins Market Include:
- BASF SE (Germany)
- DSM (Netherlands)
- ADM (US)
- SternVitamin GmbH & Co. KG (Germany)
- Glanbia plc (US)
- Lonza (Switzerland)
- Vitablend Nederland BV (Netherlands)
- Zagro. (Singapore)
- Wright Enrichment Inc. (US)
- Adisseo (China)
- Showa Denko K.K. (Japan)
- Farbest Brands (US)
- Jubilant Life Sciences Ltd. (India)
- Vertellus Holdings LLC (US)
Above are the key players covered in the report, to know about more and exhaustive list of natural vitamins market companies contact, https://www.databridgemarketresearch.com/contact
Research Methodology: Global Natural Vitamins Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
