According to Data Bridge Market Research new Market report, global marketing automation software market accounted to USD 7.69 billion in 2018 growing at a CAGR of 8.19 % during the forecast period of 2019 to 2026.
Global Marketing Automation Software Market
Marketing automation software can be explained as software platforms which are specifically designed for the marketing department of the organization to increase the efficiency & effectiveness of the marketing channel online. This integrates social networking & social media channels for promotion and advertising of the product or a company. Marketing automation efficiently automates the repetitive tasks within the organization when it comes to market the products.
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Segmentation: Global Marketing Automation Software Market
Global marketing automation software market is segmented on the basis of application, vertical, deployment mode, end user and geography.
By Applications (Campaign Management, E-Mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing And Lead Scoring, Reporting And Analytics, Social Media Marketing, Other Applications), Vertical (Academic & Education, Advertising And Design, Banking Financial And Insurance , Healthcare, High Tech, Manufacturing And Distribution, Media And Entertainment, Retail, Other Verticals), Deployment Mode (Cloud, On Premises), End User (Small And Medium Businesses, Enterprises) and Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa)
FACTORS DRIVING GROWTH IN MARKETING AUTOMATION SOFTWARE MARKET
Rising number of social network users’ world wide
According to statista there is huge increase in the number of users on social media across the globe. Increase in the trend for information & communication technology is the major reason for rapid growth in number of social media users. According to data in 2012 the number of users around the globe was nearly 1.40 billion & in year 2017 it rises to nearly 2.46 billion. Nearly 75% increment in 5 year has been observed. As marketing automation software integrates social network & social media channel for branding, growth in number of social media users drives the growth of marketing automation software market.
Key Market Competitors: Global Marketing Automation Software Market
Few of the major competitors currently working in Marketing Automation Software market are Adobe., Act-On Software Inc., HubSpot Inc., Infusionsoft, Oracle, IBM Corporation, Salesforce.com Inc, ActiveCampaign, LLC., SHARPSPRING., Microsoft, LoopFuse, Teradata, Salesfusion and Scandinavian Airlines System.
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