Drivers: Global Head-up Display Market
RISING DEMAND OF CONNECTED VEHICLES:
A connected car is a car with internet access, connected by a wireless local area network or dedicated short-range communications (DSRC) radios. The demand of connected car has been rising exponentially due to its advantages such as voice commands and hands-free controls, bluetooth, 4G Wi-Fi hotspots, road side assistance, traffic, safety and collision warnings, parking apps, navigation, leave alerts & text alerts, real-time weather, real-time traffic and others
- For instance, in India, revenue of connected car has grown from around USD 443 million in 2017 to more than USD 540 million in 2018.
- In U.S., revenue of connected car has grown from around USD 16.3 million in 2016 to more than USD 17.2 million in 2017.
- In Canada, revenue of connected car has grown from around USD 19.4 million in 2016 to more than USD 20.2 million in 2017.
- It has been observed that, connected car manufacturers have been adopting HUD (Head-up display) in connected cars like general motors, Toyota, Cadillac and others due to wide range of advantages such as:
- It shows all required information on screen directly
- The projection of display floats under 15 feet and so on.
Thus, rising demand of connected vehicles is supplementing the overall market of head-up display globally.
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INCREASED AWARENESS REGARDING PASSENGER AND VEHICLE SAFETY:
The loss of life because of rapidly increasingly road accidents is raising the need of implementing safety measures.
- According to federal statistical office, in 2017 there were approximately 17, 900 transport accidents.
- Additionally, it has been observed by the World Health Organization (WHO) that more than 1.25 million people lose their life every year due to road accidents which accounts for large number of deaths as compared to deaths from other diseases.
Thus, the United Nations is adopting specific road safety targets to curb the issue and many stakeholders are involved such as national and local governments, multilateral development banks, bilateral donors, civil society and automobile manufacturers.
As manufacturers involved in road safety target, they have installed head-up display in cars to reduce distraction and increases driver’s safety, as it seems that most of the road accidents have occurred due to the distraction of driver.
Thus, manufacturers have started installing head-up display in cars and have increased awareness regarding passenger and vehicle safety, is one of the factors for growing the global head-up display market.
RISING APPLICATION OF HUD IN AIRCRAFT:
In aircraft, combiner (glass sheet) is used to combine the head-up display information with the view out of the aircraft. During early military head-up display (HUD) development, it was observed that pilots using head-up display could operate their aircraft with more accuracy and greater precision as compared to conventional flight instrument systems. This observation led to the evolution of head-up display for aircraft.
Today, head-up display has various applications in aircraft such as showing important information of landing-flare cues, unusual-attitude, tail strike warning and wind shear detection. It also shows Airborne Collision Avoidance System (ACAS) alerts, runway distance remaining and rejected take off in low visibility. In addition, it provides braking performance as 1, 2, 3 or MAX, autobrake settings and runway surface contaminant.
Thus, global head-up display market is growing because of its rising application and benefits related with head-up display in aircraft.
RESTRAINTS:
FATAL ERRORS IN HUDS:
One of the main reasons for using the HUDs (Head- Up Displays) in the vehicles and aircrafts is to provide speed, vehicle malfunction warnings, radio settings, and other real time information to the drivers about the surroundings and to show the way on the windshield. These functions provide safety and comfortability, so that driver won’t get distracted with any of the incidents happening in the surroundings, but errors in the HUD system may result into an accident or can affect the driving.
The HUDs are used in aircrafts for which. FAA (Federal Aviation Administration) has set some benchmarked specifications for the systems which are as follows:
- For electronic flight displays - AC-25-11B
- For enhanced flight vision systems - AC 90-106A
- For approval of flight guidance systems - AC-25_1329-1C
- For airworthiness approval of enhanced vision system, synthetic vision system, combined vision system, and enhanced flight vision system equipment - AC-20-167A
So, such errors caused by HUD’s are harmful for human life, thus, it can retrain the growth of the market.
HIGH REQUIREMENTS FOR LIGHT, LUMINESCENCE AND POWER FOR HEAD UP DISPLAYS:
HUDs provide the feature of light adjustments in luminance and contrast to display the information to the drivers and the pilots with respect to the requirements depending on the outside light conditions. If there wouldn’t be sufficient light or power in the systems, then, the driver or pilot may not be able to operate it properly. A large display and LEDs have been used in HUD system for projecting the information, along with latest technology and software.
The required brightness for the HUD is much higher than the brightness used for indoor applications as the background may be very bright, for which high power is required. The heat management system to manage the heat emitting from the system can be costly and would require maintenance in short intervals of time.
OPPORTUNITY:
PARADIGM SHIFT TO AUTONOMOUS VEHICLES:
In the United States, insurance facility is one of the major benefits given to the patients from the government and private organizations. The health insurance data is highly complex and fragmented data which requires a huge database to store the data. In U.S. fraudulent cases in the healthcare industry was highly reported. Up coding this is the act of billing for more expensive services and or procedures that were actually performed.
In the healthcare fraud, it is intentional deception and misrepresentation resulting in the use of the data for unauthorized benefits by any individual or any third party source.
Protecting the data from breaching and minimizing the use of the data by any third party source, biometric technology is playing a vital role in the healthcare sector. In securing the confidential data of the patient, biometric is playing a crucial role. This creates a great opportunity for biometric to grow in the healthcare industry.
CHALLENGE:
INCORPORATION OF THESE DEVICES INTO EXISITING SYSTEMS:
In many healthcare industries, access cards are highly preferred because it reduces the chaos after-hours shift and hence secures the sensitive information. Access control system limits the business to specific areas. It increases the safety of the employees while entering the business premisesand allows the entry of only authorized persons.
In most of the countries to reduce the healthcare cost card-based e-health networks have been introduced. These cards improve the communication between practitioners and enhance the quality of service. These cards services are streamlined and reduce the chances of fraudulent. Card-based and smart chip technology with medical applications and data has created an interoperable system that offers health insurance providers economic efficiency and high level of security and privacy protection to the customers. Electronic health professional card allows the medical practitioner to access the patient data stored on the cloud.
The installation of the biometric systems in the healthcare industry where access control system is already installed is the major challenge in the growth of the market.
Market Trends:
- On the basis of type, the market is segmented into conventional HUD and AR-based HUD. Conventional HUD further is sub-segmented into windshield-based head-up display and combiner-based head-up display.
- On the basis of technology, the market is segmented into light-emitting diode, cathode ray tube, microelectromechanical system and optical waveguide.
- On the basis of component, the market segmented into video generator, display unit, projector/projection unit, software and others. Display unit is sub-segmented into digital micro mirror device (DMD) display, liquid crystal display (LCD) technology, and liquid crystal silicon technology. Liquid crystal silicon technology is further sub-segmented into ferroelectric LCOS display and nematics LCOS display. Projector/projection unit is sub-segmented into, digital light processing (DLP) projector, liquid crystal on silicon (LCOS) projector and laser beam steering (LBS) projector.
- On the basis of application, the market is segmented into aviation and automotive. Aviation sub-segmented into military aviation and civil aviation. Military aviation is further sub-segmented into aircraft and helicopter. Civil aviation is further sub-segmented into civil aircraft and civil helicopter. Automotive market further is sub-segmented into commercial vehicle and passenger carvehicle.
Major Players: Global Head-up Display Market
Some of the major players operating in this market are Gemalto NV, agnitio, BioAXS Co. Ltd., Cenmetrix (Pvt) Ltd. , FUJITSU, HID Global Corporation, Hitachi, Ltd. , Integrated Biometrics, Innovatrics, IRITECH, INC., LaserLock International, Inc., M2SYS Technology, MorphoTrust USA, Nuance Communications, Inc., Qualcomm Technologies, Inc. , SecuGen Corporation, Uniphore, lumenvox, VoiceVault Voice Authentication and other.
