Product Launch (Blog)

May, 16 2024

Animation Giants Lead the Way: A Dynamic Future for the Global Animation Market

The global animation market is experiencing significant growth, driven by factors such as the increasing demand for high-quality visual effects in movies, television, and video games. Animation is widely used in entertainment, advertising, education, and training, creating a strong demand for skilled animators and animation software. The market is also benefiting from the growing popularity of streaming services, which are creating a robust market for animated content. Additionally, advancements in technology, such as 3D animation and virtual reality, are expanding the possibilities for animation across various industries. The market is also seeing a rise in demand for animated content in the gaming industry, as well as in sectors such as advertising, education, and healthcare. Animation is being used to create immersive experiences, interactive learning tools, and engaging marketing campaigns, fueling the growth of the market.

The surge of streaming platforms has opened new avenues for animated content creators to connect with audiences worldwide. This has sparked a surge in animated series and films, catering to diverse tastes and preferences. In essence, the market is undergoing swift expansion and transformation, fueled by technological progress, shifting consumer tastes, and a growing appetite for top-notch animated content across industries.

The Global Animation Market size was valued at USD 353.57 billion in 2023, is projected to reach USD 534.44 billion by 2031, at a CAGR of 5.30% during the forecast period 2024 to 2031. 

Below are the Top Five Animation Companies with a Significant Market Share:

Rank

Company

Overview

Product Portfolio

Sales Geographical Coverage

Developments

1.

disney

 

Disney is a powerhouse in the global animation market, with a storied history of creating beloved animated films and characters. As one of the largest entertainment companies in the world, Disney has a diverse portfolio of animated properties, including classic films such as "Snow White and the Seven Dwarfs" and modern hits such as "Frozen" and "Moana."

The company's animation division, Walt Disney Animation Studios, is known for its innovative storytelling and groundbreaking animation techniques. Disney has also expanded its reach into television animation through networks such as Disney Channel and Disney Junior, producing popular series such as "Mickey Mouse Clubhouse" and "The Lion Guard." Disney's acquisition of Pixar Animation Studios in 2006 further solidified its position in the animation market, adding iconic franchises such as "Toy Story," "Finding Nemo," and "The Incredibles" to its portfolio. The company has also acquired other studios, such as Marvel Studios and Lucasfilm, expanding its reach into animated feature films and series based on popular superhero and sci-fi properties.

  • The Walt Disney Studios
  •  Walt Disney Animation Studios
  •  Pixar Animation Studios
  • Marvel Studios
  • Disney Theatrical group

North America, Middle East and Africa, Europe, South America, Asia-Pacific

In August 2021, Disney Launched a new trailer and poster for Marvel Studios' Eternals, which offers an upfront look at the MCU's newest team-up, featuring a group of heroes from beyond the stars who had protected the Earth since the dawn of man. The launch of services such as this will help expand the company its portfolio of services among people with more availability of choices available for entertainment.

 

2.

paramount

Paramount Pictures, a subsidiary of ViacomCBS, is a major player in the global animation market with a rich history of producing iconic animated films and series. The studio is known for its diverse portfolio of animated properties, including popular franchises such as "SpongeBob SquarePants," "Transformers," and "Rugrats." Paramount Animation, the studio's animation division, is responsible for producing a wide range of animated content, including feature films and television series. The studio has collaborated with top-tier animation studios and creators to bring compelling stories and characters to audiences around the world. With a focus on storytelling and innovation, Paramount continues to push the boundaries of animation, delivering high-quality content that resonates with audiences of all ages. The studio's commitment to creativity and excellence has earned it numerous awards and accolades, solidifying its position as a major player in the animation industry.

  • Animation

North America, Middle East and Africa, Europe, South America, Asia-Pacific

In June 2021, Paramount Pictures unveiled the title of the 7th installment in 'Transformers' franchise. Hollywood studio Paramount revealed that the latest chapter of its blockbuster "Transformers" franchise had been named "Transformers: Rise of the Beasts".  Such business expansions will make the company stand out among market players and reach a market position separate from others.

3.

 

Netflix

Netflix is a major player in the global animation market, known for its diverse and extensive library of animated content. As a leading streaming service, Netflix has made significant investments in original animated series and films, catering to audiences of all ages around the world. The company's animation studio, Netflix Animation, is responsible for producing a wide range of animated content, including traditional 2D animation, CGI, and stop-motion animation. Netflix has also partnered with renowned animation studios and creators to bring a variety of animated projects to its platform. Netflix's commitment to diversity and inclusivity is reflected in its animated content, which features stories and characters from different cultures and backgrounds. The company has also been at the forefront of embracing new animation styles and techniques, pushing the boundaries of what is possible in animated storytelling.

  • Animated Movies

North America, Middle East and Africa, Europe, South America, Asia-Pacific

In August 2021, Netflix and UNESCO came into a partnership to Celebrate India's Diverse Cultural Heritage through TV show Mighty Little Bheem. Over the next year, a series of fun short videos titled 'One Country, Incredible Diversity' will put a light on India's cultural journey, which includes monuments, heritage, arts, social practices, rituals and festivals such as Dussehra, Diwali and Holi. UNESCO seeks in encouraging the identification, protection, and conservation of cultural and natural heritage around the world considered to be of outstanding value to humanity. Such partnerships will let the company reach different platforms among the public, which will improve public demand and acceptance for the company.     

4.

 Warner Media, LLC

 Warner Bros. Discovery, Inc. is a leading entertainment company that operates globally, with a focus on producing and distributing animated content. Formed through the merger of WarnerMedia and Discovery, Inc., the company has a rich history in animation, dating back to the creation of iconic characters such as Bugs Bunny, Daffy Duck, and Scooby-Doo. Warner Bros. Discovery, Inc. has a vast portfolio of animated properties, including popular franchises such as "Looney Tunes," "Tom and Jerry," and "DC Comics." These properties have been adapted into animated series, films, and merchandise, making them beloved by audiences of all ages around the world. The company's animation studios, including Warner Bros. Animation and Cartoon Network Studios, are known for their creativity and innovation in storytelling. They have produced award-winning animated content that has resonated with audiences and critics asuch as.

  • Warner Bros 
  • Cartoon Network
  • Pogo

North America, Middle East and Africa, Europe, South America, Asia-Pacific

In August 2021, WarnerMedia, LLC. announced House of Max, a consumer-centric brand studio for advertisers leveraging WarnerMedia's iconic entertainment IP, brands, and franchises, coveted audience access, and unmatched cultural scale. With House of Max's creative and production capabilities, advertisers will now have the opportunity to develop custom creative for their marketing messages in a best-in-class environment on HBO Max, one of the fastest-growing streaming platforms in market. Such business expansions will make the company stand out among market players and reach a market position separate from others.

5.

Sony Pictures Digital Productions Inc.

Sony Pictures Digital Productions Inc. is a key player in the global animation market, known for its innovative approach to storytelling and cutting-edge animation techniques. As part of Sony Pictures Entertainment, the company has a rich history of creating animated films and series that resonate with audiences worldwide. Sony Pictures Digital Productions Inc. is responsible for producing a wide range of animated content, including feature films, television series, and digital shorts. The company is known for its diverse portfolio of animated properties, which includes popular franchises such as "Spider-Man: Into the Spider-Verse," "Hotel Transylvania," and "The Smurfs." With a focus on pushing the boundaries of animation technology, Sony Pictures Digital Productions Inc. has been at the forefront of advancements in computer-generated imagery (CGI) and visual effects. The company's commitment to innovation has earned it numerous awards and accolades, cementing its reputation as a leader in the animation industry.

  • Films 
  • Series 
  • Shorts

North America, Middle East and Africa, Europe, South America, Asia-Pacific

In April 2021, Netflix, picked up yet another feature from Sony Pictures Animation (SPA): Vivo, a musical with songs by Hamilton creator Lin-Manuel Miranda. The film was set for a theatrical release on June 4, 2021, but Netflix will release it this summer. The streamer has licensed all global rights outside China, where it doesn't operate. According to Deadline, which first reported the deal, Sony will distribute the film theatrically in China and retain home entertainment and linear TV rights globally.

Conclusion

The market is robust and diverse, with key players such as Disney, Netflix, Sony Pictures Digital Productions Inc., and Paramount driving innovation and creativity in animated storytelling. These companies have a rich history of producing iconic animated films and series that resonate with audiences worldwide. Technological advancements, such as CGI and artificial intelligence, are fueling further growth and innovation in the industry, allowing animators to create more complex and realistic animations. The rise of streaming platforms has also created new opportunities for animated content creators to reach global audiences, leading to a proliferation of animated series and films across various genres and styles. With a focus on creativity, innovation, and diversity, the market is poised for continued growth and evolution.


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