- The endpoint security market is undergoing significant expansion, driven by heightened demand for advanced threat detection and prevention systems
- Organizations are increasingly seeking unified endpoint solutions that integrate antivirus, anti-malware, encryption, and EDR capabilities to safeguard corporate data across diverse platforms
- North America dominated the endpoint security market with the largest revenue share of 38.27% in 2024, driven by the rising volume of cyberattacks, growing remote workforce, and stringent regulatory compliance requirements
- Asia-Pacific region is expected to witness the highest growth rate in the global endpoint security market, driven by rapid digital transformation, increasing adoption of cloud services, and the rising number of cyberattacks targeting enterprises and government institutions across countries such as China, India, and Japan
- The endpoint protection platform segment dominated the market with the largest market revenue share of 58.7% in 2024, driven by the widespread need for antivirus, anti-malware, and firewall technologies among organizations of all sizes. Enterprises rely on endpoint protection platforms for basic threat prevention, compliance, and device management functionalities, especially in hybrid working environments. This segment benefits from consistent demand across both on-premises and cloud setups, making it a foundational component in enterprise security architecture
