Client Background:
The client, a leading Korean hearing aid manufacturing company, had been a recognized player in the domestic market for several years. Known for its innovative technology and high-quality products, the company had a strong presence in Korea but was looking to expand its market share and global presence. With the global hearing aid market being highly competitive, the client wanted to gain a better understanding of the entire supply chain to optimize its product positioning, distribution channels, and ultimately drive greater sales in international markets.
Despite having strong products and advanced technology, the company struggled to penetrate new markets due to a lack of understanding of the global hearing aid supply chain and the role of key intermediaries, such as manufacturers, retailers, distributors, audiologists, and healthcare providers. They needed data-driven insights to optimize their distribution network and fine-tune their product positioning to meet consumer needs and expectations in various global regions.
The client turned to DBMR (Data Bridge Market Research) for a comprehensive study that would help them understand the various entities involved in the hearing aid value chain and enhance their distribution strategies to achieve greater success in new markets.
