West Africa Baby Food Market Analysis

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West Africa Baby Food Market Analysis

  • Food & Beverage
  • Published Report
  • May 2021
  • Country Level
  • 350 Pages
  • No of Tables: 118
  • No of Figures: 8
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Table of Content

  1. introduction
    1. OBJECTIVES OF THE STUDY
    2. MARKET DEFINITION
    3. OVERVIEW of West Africa baby food market
    4. Currency and pricing
    5. LIMITATIONs
    6. MARKETS COVERED
  2. MARKET SEGMENTATION
    1. MARKETS COVERED
    2. geographical scope
    3. years considered for the study
    4. DBMR TRIPOD DATA VALIDATION MODEL
    5. primary interviews with key opinion leaders
    6. MULTIVARIATE MODELLING
    7. CATEGORY LIFELINE CURVE
    8. DBMR MARKET POSITION GRID
    9. secondary sourcEs
    10. assumptions
  3. EXECUTIVE SUMMARY
  4. PREMIUM INSIGHTS
  5. BRAND COMPETITIVE ANALYSIS
    1. NESTLE
      1. INTRODUCTION
      2. PRODUCT PORTFOLIO
      3. STRATEGIC DECISION
    2. DANONE S.A.
      1. INTRODUCTION
      2. PRODUCT PORTFOLIO
      3. STRATEGIC DECISION
    3. ABBOTT
      1. INTRODUCTION
      2. PRODUCT PORTFOLIO
      3. STRATEGIC DECISION
    4. THE KRAFT HEINZ COMPANY
      1. INTRODUCTION
      2. PRODUCT PORTFOLIO
      3. STRATEGIC DECISION
    5. BABYGRUBZ
      1. INTRODUCTION
      2. PRODUCT PORTFOLIO
      3. STRATEGIC DECISION
  6. Factors Influencing the Purchase of Baby Products in West Africa
    1. Price
    2. Child Age
    3. Minimum Meal Frequency (MMF)
  7. WEST AFRICA BABY FOOD MARKET: LABELLING CLAIMS
    1. WHO LABELLING CONDITIONS FOR BREASTMILK SUBSTITUTES
    2. NIGERIA LABELLING CONDITIONS FOR INFANT’S FOOD PRODUCTS
  8. WEST AFRICA BABY FOOD MARKET: REGULATIONS
    1. NIGERIA
      1. REGULATIONS RESTRICTING THE MARKETING OF BABY FOODS
      2. PRODUCT REGISTRATION
      3. INVALIDATION OF CERTIFICATE OF REGISTRATION
      4. INFORMATION & EDUCATION
      5. PROHIBITION OF PROMOTION TO MOTHERS AND THE PUBLIC
      6. HEALTH CARE SYSTEM
      7. HEALTHCARE WORKERS TO PROMOTE BREASTFEEDING
      8. QUALITY OF FOODS FOR INFANTS AND YOUNG CHILDREN
      9. IMPLEMENTATION AND MONITORING
      10. SELF-MONITORING BY MANUFACTURERS AND DISTRIBUTORS
      11. RESPONSIBILITY OF THE AGENCY
      12. OFFENCES AND PENALTY
    2. GHANA
  9. SUPPLY CHAIN OF WEST AFRICA BABY FOOD MARKET
    1. RAW MATERIAL PROCUREMENT
      1. DAIRY INGREDIENTS
      2. NON-DAIRY INGREDIENTS
    2. MANUFACTURING AND DISTRIBUTION
    3. END USERS
  10. market overview
    1. DRIVERS
      1. INCREASE IN THE NUMBER OF MALNOURISHED BABIES IN WEST AFRICA
      2. INCREASE IN NUMBER OF BABY FOOD LAUNCHES
      3. RISE IN WOMEN POPULATION IN WORKFORCE
      4. RISING AWARENESS ABOUT MEETING THE NUTRITIONAL NEEDS OF BABIES
    2. RESTRAINTS
      1. STRINGENT GOVERNMENT REGULATIONS ON MARKETING OF INFANT FORMULA
      2. RISING CONCERN OF ADULTERATED BABY FOOD AND INCREASE IN AWARENESS REGARDING FOOD PRESERVATIVES
    3. OPPORTUNITIES
      1. VARIOUS DEVELOPMENTAL INITIATIVES TAKEN BY MAJOR PLAYERS IN THE WEST AFRICA
      2. LACK OF BREASTMILK FEEDING CREATES HUGE OPPORTUNITIES FOR COMPLEMENTARY BABY FOOD
      3. VARIOUS UPCOMING PLAYERS IN THE MARKET
    4. CHALLENGES
      1. LACK OF AWARENESS ABOUT THE BABY FOOD PRODUCTS AMONG THE WEST AFRICAN POPULATION
      2. HIGH COST OF BABY FOOD PRODUCTS LEADING WEST AFRICAN CUSTOMERS TO OPT FOR HOMEMADE FOOD FOR THEIR BABIES
  11. Impact of Covid-19 on the West Africa Baby Food Market
    1. CHILDREN HEALTH AND COVID-19
    2. INCREASED DEMAND FOR BABY FOOD PRODUCTS
    3. IMPACT ON SUPPLY CHAIN
    4. IMPACT ON DEMAND
    5. CONCLUSION
  12. WEST AFRICA BABY FOOD MARKET, BY CATEGORY
    1. overview
    2. DRIED UNPREPARED BABY FOOD
    3. Milk & milk formula
    4. Prepared baby food
    5. other baby food
  13. West Africa baby food market, By Product Type
    1. overview
    2. Cereal Products & Cereal Bars
    3. Infant Formula
    4. Standard Milk Formula
      1. Powder
      2. Liquid
      3. Special Milk Formula
      4. Powder
      5. Liquid
      6. Follow On Milk Formula
      7. Powder
      8. Liquid
      9. Toddler Milk Formula
      10. Powder
      11. Liquid
    5. Fruit Puree
    6. Growing Up Milk
    7. Fortified Cereal
    8. Instant Baby Food Mixes
    9. Porridges
      1. Dry Mixes
      2. Liquid
    10. Dairy Alternative Drink Mixes
    11. Teething Sticks
    12. Pudding
    13. Pureed Meat
    14. Cookies
    15. Mini Puffs/Pops
    16. Croquettes
    17. Others
  14. West Africa Baby Food Market, by Age
    1. overview
    2. 6-12 MONTHS
    3. 13-24 MONTHS
    4. Below 6 months
    5. Above 24 months
  15. West Africa Baby Food Market, by BRAND
    1. overview
    2. BRANDED
    3. PRIVATE LABEL
  16. West Africa Baby Food Market, by SOURCE
    1. overview
    2. PLANT-based Source
      1. OILSEEDS & PULSES
      2. FRUITS
        1. APPLE
        2. BANANA
        3. STRAWBERRY
        4. MANGOES
        5. PINEAPPLE
        6. CHERRY
        7. OTHERS
      3. VEGETABLE
        1. POTATOES
        2. CARROTS
        3. BROCCOLI
        4. SPINACH
        5. OTHERS
      4. wheat
      5. RICE
      6. oats
      7. corn
      8. others
    3. ANIMal Source
      1. dairy
      2. MEAT-BASED
  17. West Africa Baby Food Market, by DISTRIBUTION CHANNEl
    1. overview
    2. Store-Based Retailing
      1. Convenience STores
      2. grocery stores
      3. pharmacies
      4. supermarket/hypermarket
      5. Wholesalers
      6. specialty stores
      7. MOM & POP STORES
      8. others
    3. Non-Store Retailing
  18. WEST africa
    1. Nigeria
    2. ghana
    3. ivory coasT
    4. burkina faso
    5. benin
    6. Togo
    7. rest of west africa
  19. AWest Africa Baby Food Market: COMPANY landscape
    1. company share analysis: WEST AFRICA
  20. SWOT Analysis
  21. COMPANY PROFILE
    1. Nestlé
      1. COMPANY SNAPSHOT
      2. revenue analysis
      3. PRODUCT PORTFOLIO
      4. RECENT DEVELOPMENTs
    2. Danone S.A.
      1. COMPANY SNAPSHOT
      2. revenue analysis
      3. PRODUCT PORTFOLIO
      4. RECENT DEVELOPMENTS
    3. Abbott
      1. COMPANY SNAPSHOT
      2. revenue analysis
      3. PRODUCT PORTFOLIO
      4. RECENT DEVELOPMENT
    4. the kraft Heinz company
      1. COMPANY snapshot
      2. REVENUE ANALYSIS
      3. PRODUCT PORTFOLIO
      4. RECENT developmentS
    5. abygrubz
      1. COMPANY snapshot
      2. PRODUCT PORTFOLIO
      3. RECENT Development
    6. alter farmacia
      1. COMPANY snapshot
      2. PRODUCT PORTFOLIO
      3. RECENT Development
    7. FrieslandCampina c.v.
      1. COMPANY SNAPSHOT
      2. revenue analysis
      3. PRODUCT PORTFOLIO
      4. RECENT DEVELOPMENT
    8. Kendal nutricare Limited
      1. COMPANY snapshot
      2. PRODUCT PORTFOLIO
      3. RECENT Developments
    9. Promasidor
      1. COMPANY SNAPSHOT
      2. PRODUCT PORTFOLIO
      3. RECENT DEVELOPMENT
    10. symrise
      1. COMPANY snapshot
      2. REVENUE ANALYSIS
      3. PRODUCT PORTFOLIO
      4. RECENT developmentS
  22. questionnaire
  23. related reports

List of Table

TABLE 1 West Africa Baby Food Market, By Category, 2019-2028 (USD THOUSANDS)

TABLE 2 West Africa baby food market, By Product Type, 2019-2028 (USD Thousands)

TABLE 1 West Africa Infant Formula in Baby Food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 2 West Africa Standard Milk Formula in Baby Food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 3 West Africa Special Baby Milk Formula in Baby Food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 4 West Africa Follow On Milk Formula in Baby Food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 5 West Africa Toddler Milk Formula in Baby Food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 6 West Africa Porridges in Baby Food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 7 West Africa Baby Food Market, By AGE, 2019-2028 (USD Thousands)

TABLE 8 West Africa Baby Food Market, By BRAND, 2019-2028 (USD Thousands)

TABLE 9 West Africa Baby Food Market, By source, 2019-2028 (USD Thousands)

TABLE 10 West Africa plant-based source in Baby Food Market, By source, 2019-2028 (USD Thousands)

TABLE 11 West Africa FRUITS in Baby Food Market, By source, 2019-2028 (USD Thousands)

TABLE 12 West Africa vegetables in Baby Food Market, By source, 2019-2028 (USD Thousands)

TABLE 13 West Africa ANIMal source in Baby Food Market, By source, 2019-2028 (USD Thousands)

TABLE 14 West Africa Baby Food Market, By distribution channel, 2019-2028 (USD Thousands)

TABLE 15 West Africa ANIMal source in Baby Food Market, By distribution channel, 2019-2028 (USD Thousands)

TABLE 16 West Africa baby food Market, By Country, 2019-2028 (USD Thousands)

TABLE 17 nigeria baby food Market, By category, 2019-2028 (USD Thousands)

TABLE 18 nigeria baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 19 nigeria INFANT FORMULA IN BABY FOOD MARKET, BY PRODUCT TYPE, 2019-2028 (USD THOUSANDS)

TABLE 20 nigeria standard milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 21 nigeria follow on milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 22 nigeria toddler milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 23 nigeria special baby milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 24 nigeria porridge in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 25 nigeria baby food Market,By age, 2019-2028 (USD Thousands)

TABLE 26 nigeria baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 27 nigeria animal source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 28 nigeria plant-based source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 29 nigeria vegetables in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 30 nigeria Fruits in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 31 nigeria baby food Market, By brand, 2019-2028 (USD Thousands)

TABLE 32 nigeria baby food Market, By Distribution Channel, 2019-2028 (USD Thousands)

TABLE 33 nigeria STORE-BASED RETAILING IN BABY FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD THOUSANDS)

TABLE 34 Ghana baby food Market, By category, 2019-2028 (USD Thousands)

TABLE 35 Ghana baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 36 Ghana INFANT FORMULA IN BABY FOOD MARKET, BY PRODUCT TYPE, 2019-2028 (USD THOUSANDS)

TABLE 37 Ghana standard milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 38 Ghana follow on milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 39 Ghana toddler milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 40 Ghana special baby milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 41 Ghana porridge in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 42 Ghana baby food Market,By age, 2019-2028 (USD Thousands)

TABLE 43 Ghana baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 44 Ghana animal source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 45 Ghana plant-based source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 46 Ghana vegetables in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 47 Ghana Fruits in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 48 Ghana baby food Market, By brand, 2019-2028 (USD Thousands)

TABLE 49 Ghana baby food Market, By Distribution Channel, 2019-2028 (USD Thousands)

TABLE 50 Ghana STORE-BASED RETAILING IN BABY FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD THOUSANDS)

TABLE 51 ivory coast baby food Market, By category, 2019-2028 (USD Thousands)

TABLE 52 ivory coast baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 53 ivory coast Infant formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 54 ivory coast standard milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 55 ivory coast follow on milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 56 ivory coast toddler milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 57 ivory coast special baby milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 58 ivory coast baby food Market, By age, 2019-2028 (USD Thousands)

TABLE 59 ivory coast baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 60 ivory coast animal source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 61 ivory coast plant-based source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 62 ivory coast vegetables in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 63 ivory coast Fruits in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 64 ivory coast baby food Market, By brand, 2019-2028 (USD Thousands)

TABLE 65 ivory coast baby food Market, By Distribution Channel, 2019-2028 (USD Thousands)

TABLE 66 ivory coast store-based retailing IN baby food Market, By Distribution Channel, 2019-2028 (USD Thousands)

TABLE 67 Burkina faso baby food Market, By category, 2019-2028 (USD Thousands)

TABLE 68 Burkina faso baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 69 Burkina faso Infant formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 70 Burkina faso standard milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 71 Burkina faso follow on milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 72 Burkina faso toddler milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 73 Burkina faso special baby milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 74 Burkina faso porridge in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 75 Burkina faso baby food Market, By age, 2019-2028 (USD Thousands)

TABLE 76 Burkina faso baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 77 Burkina faso animal source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 78 Burkina faso plant-based source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 79 Burkina faso vegetables in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 80 Burkina faso Fruits in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 81 Burkina faso baby food Market, By brand, 2019-2028 (USD Thousands)

TABLE 82 Burkina faso baby food Market, By Distribution Channel, 2019-2028 (USD Thousands)

TABLE 83 Burkina faso store-based retailing IN baby food Market, By Distribution Channel, 2019-2028 (USD Thousands)

TABLE 84 Benin baby food Market, By category, 2019-2028 (USD Thousands)

TABLE 85 Benin baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 86 Benin Infant formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 87 Benin standard milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 88 Benin follow on milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 89 Benin toddler milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 90 Benin special baby milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 91 Benin porridge in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 92 Benin baby food Market, By age, 2019-2028 (USD Thousands)

TABLE 93 Benin baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 94 Benin animal source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 95 Benin plant-based source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 96 Benin vegetables in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 97 Benin Fruits in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 98 Benin baby food Market, By brand, 2019-2028 (USD Thousands)

TABLE 99 Benin baby food Market, By Distribution Channel, 2019-2028 (USD Thousands)

TABLE 100 Benin store-based retailing IN baby food Market, By Distribution Channel, 2019-2028 (USD Thousands)

TABLE 101 togo baby food Market, By category, 2019-2028 (USD Thousands)

TABLE 102 togo baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 103 togo INFANT formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 104 togo standard milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 105 togo follow on milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 106 togo toddler milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 107 togo special baby milk formula in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 108 togo porridge in baby food Market, By Product Type, 2019-2028 (USD Thousands)

TABLE 109 togo baby food Market, By age, 2019-2028 (USD Thousands)

TABLE 110 togo baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 111 togo animal source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 112 togo plant-based source in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 113 togo vegetables in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 114 togo Fruits in baby food Market, By Source, 2019-2028 (USD Thousands)

TABLE 115 togo baby food Market, By brand, 2019-2028 (USD Thousands)

TABLE 116 togo baby food Market, By Distribution Channel, 2019-2028 (USD Thousands)

TABLE 117 togo store-based retailing IN baby food Market, By Distribution Channel, 2019-2028 (USD Thousands)

TABLE 118 Rest of West Africa baby food Market, By category, 2019-2028 (USD Thousands)

List of Figure

FIGURE 1 WEST AFRICA BABY FOOD MARKET: segmentation

FIGURE 2 WEST AFRICA BABY FOOD MARKET: data triangulation

FIGURE 3 WEST AFRICA BABY FOOD MARKET: DROC ANALYSIS

FIGURE 4 WEST AFRICA BABY FOOD MARKET: REGIONAL vs COUNTRY MARKET ANALYSIS

FIGURE 5 WEST AFRICA BABY FOOD MARKET: COMPANY RESEARCH ANALYSIS

FIGURE 6 WEST AFRICA BABY FOOD MARKET: INTERVIEW DEMOGRAPHICS

FIGURE 7 WEST AFRICA BABY FOOD MARKET: DBMR MARKET POSITION GRID

FIGURE 8 WEST AFRICA BABY FOOD MARKET: DBMR VENDOR SHARE ANALYSIS

FIGURE 9 WEST AFRICA BABY FOOD MARKET: SEGMENTATION

FIGURE 10 Rise in women population in workforce is EXPECTED TO DRIVE THE WEST AFRICA BABY FOOD MARKET IN THE FORECAST PERIOD OF 2021 TO 2028

FIGURE 11 Dried unprepared baby food SEgment is expected to account for the largest share of the WEST AFRICA BABY FOOD MARKET in 2021 to 2028

FIGURE 12 Supply chain of WEST AFRICA BABY FOOD market

FIGURE 13 DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES OF WEST AFRICA BABY FOOD MARKET

FIGURE 14 PERCENTAGE OF THE EXCLUSIVE BREASTFEEDING IN THE WEST AFRICAN COUNTRIES

FIGURE 15 Prevalence of all forms of malnutrition in West Africa in Children under 5 in 2019

FIGURE 16 West Africa Baby Food Market, By Category, 2020

FIGURE 17 West Africa baby food market, By Product Type, 2020

FIGURE 18 West Africa Baby Food Market, By AGE, 2020

FIGURE 19 West Africa Baby Food Market, By BRAND, 2020

FIGURE 1 West Africa Baby Food Market, By source, 2020

FIGURE 2 West Africa Baby Food Market, By distribution channel, 2020

FIGURE 3 West Africa baby food market: SNAPSHOT (2020)

FIGURE 4 West Africa baby food market: BY COUNTRY (2020)

FIGURE 5 West Africa baby food market: BY COUNTRY (2021 & 2028)

FIGURE 6 West Africa baby food market: BY COUNTRY (2020 & 2028)

FIGURE 7 West Africa baby food market: BY CATEGORY (2021-2028)

FIGURE 8 WEST AFRICA BABY FOOD MARKET: company share 2020 (%)

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