Marché des crèmes à café aux États-Unis, au Royaume-Uni et en Allemagne – Tendances et prévisions de l’industrie jusqu’en 2030

Analyse et perspectives du marché de la crème à café aux États-Unis, au Royaume-Uni et en Allemagne

Le facteur clé qui alimente l'expansion du marché des crèmes à café est la demande croissante de culture du café dans tous les pays. Les innovations croissantes en matière de saveurs des crèmes à café dans l'industrie stimulent l'expansion du marché. En outre, les progrès technologiques rapides et la miniaturisation sont susceptibles d'alimenter la croissance du marché. En outre, l'expansion des efforts de R&D et la modernisation des produits lancés sur le marché ouvriront davantage de potentiel commercial pour le marché.

Le principal frein à la croissance du marché est la disponibilité d'alternatives telles que les crèmes épaisses et le lait écrémé. En outre, la saturation des acteurs du marché dans les pays ciblés freinera également la croissance du marché. Les opportunités de croissance du marché sont les décisions stratégiques croissantes des acteurs du marché. Certains des défis importants associés au marché sont les préoccupations croissantes liées à la consommation de sucre chez les consommateurs.

Data Bridge Market Research analyse que le marché des crèmes à café aux États-Unis, au Royaume-Uni et en Allemagne devrait atteindre 798,02 millions USD d'ici 2030, contre 498,64 millions USD en 2022, avec un TCAC de 6,1 % au cours de la période de prévision de 2023 à 2030.

Market Definition

Coffee creamers are popular additives used to enhance the taste and texture of coffee by providing a creamy and flavorful experience. They are available in various forms, including liquid, powder, and non-dairy alternatives, catering to different preferences and dietary needs. They come in a wide range of flavors, from classic options such as vanilla and hazelnut to innovative and seasonal varieties. They offer convenience and customization to coffee enthusiasts who seek to personalize their coffee-drinking experience.

The U.S., U.K., and Germany coffee creamer market reflects the evolving consumer preferences and the growing demand for convenience in the beverage industry. In the U.S., coffee creamers have witnessed steady growth, with a shift towards non-dairy and plant-based alternatives due to increasing lactose intolerance and dietary choices. The U.K. market showcases a similar trend, where demand for diverse and unique flavors of coffee creamers has gained traction among consumers looking to experiment with their coffee choices. Meanwhile, in Germany, a nation with a rich coffee culture, traditional flavors in coffee creamers remain prominent, while there is also a rising interest in health-conscious options.

U.S., U.K., and Germany Coffee Creamer Market Dynamics

Drivers

• Rising Coffee Culture and Preferences Among Consumers

The growing coffee culture among consumers, coupled with their evolving preferences, is expected to act as a significant driver for market growth in the U.S., U.K., and Germany. Consumers are seeking ways to elevate their coffee experience as the choices for coffee transform into a dynamic lifestyle trend. This preference shift fosters a prime environment for the innovation and diversification of coffee creamer offerings. The demand for specialized and premium coffee concoctions has led to a demand for creamers that can complement the intricate flavors and textures of these beverages. Coffee creamers stand to benefit from this trend by aligning with consumer aspirations for convenience, personalization and enhanced coffee enjoyment as the coffee culture continues to flourish. Coffee creamer brands have the opportunity to carve a thriving niche within the dynamic landscape of the coffee culture market in these respective countries by capitalizing on these shifts and tailoring their products to meet these new expectations.

Hence, the surging demand for coffee is undeniably poised to drive market growth to new heights. The need for enhanced coffee experiences becomes paramount as coffee enthusiasts across U.S., U.K., and Germany continue to embrace the rich and diverse coffee culture. This evolving demand is a catalyst for innovation within the coffee creamer industry, pushing manufacturers to craft creamers that seamlessly harmonize with the evolving preferences of coffee lovers. The symbiotic relationship between the growing coffee demand and the creamer market is likely to boost the market of U.S., U.K., and Germany coffee creamer.

• Increasing Trend of Flavor Innovation in Coffee Creamers 

Flavor innovations have emerged as a potent driving factor propelling market growth. In response to dynamic consumer preferences, the coffee creamer industry is strategically leveraging flavor diversification to capture a customer base. The infusion of novel and culturally diverse flavors into creamer products resonates with the evolving coffee culture in these regions. This trend is fueled by consumers seeking unique and personalized coffee experiences. The key market players are taking initiatives to fulfill the demand of the consumers.

Thus, adding new and exciting flavors to coffee creamers is a key that helps the market grow in the U.S., U.K., and Germany. When creamer companies create flavors that match what people in each place like, it makes customers really interested. This makes the creamer brands stand out, and more people want to buy them. This is important because people's tastes are changing, and companies are making creamers that fit what people want. This way, the creamer market keeps growing as more and more people discover and enjoy these tasty options.

Opportunity

• The Rising Popularity of Non-Dairy Diets and Lactose Intolerance

The increasing prevalence of non-dairy diets and lactose intolerance presents a valuable opportunity for the market. The demand for non-dairy and lactose-free coffee creamer alternatives experiences a significant upswing as more individuals adopt these dietary preferences. This trend is driven by consumers seeking to align their dietary choices with health considerations, ethical concerns, or personal beliefs.

The market's response to this opportunity involves catering to the specific needs of these consumers. By developing high-quality, flavorful, and nutritionally rich non-dairy creamer options, businesses can capture a substantial segment of the market that was previously underserved. Almond, soy, oat, coconut, and other plant-based creamer varieties have gained traction as appealing substitutes for traditional dairy creamers.

Hence, this rising trend of non-dairy and lactose intolerance is not only expected to expand the creamer market's consumer base but also encourage innovation in product design and launches. Companies are into ongoing R&D associated with new product launches to create creamers that replicate the creamy texture and taste of dairy, while also appealing to a broader audience to utilize this opportunity. The market can cater to the evolving dietary landscape, foster brand loyalty among non-dairy consumers, and drive sustained growth through consumer satisfaction by embracing this opportunity.

Restraint/Challenge

• Availability of Alternative Products such as Heavy Cream and Skimmed Milk

The availability of alternative products such as heavy cream and skimmed milk is expected to impact the market in a negative manner. These options provide consumers with versatile choices that cater to various preferences and dietary needs. Heavy cream offers a rich and indulgent texture that some coffee enthusiasts prefer, creating a direct substitute for traditional creamers. On the other hand, skimmed milk, with its lower fat content, appeals to health-conscious individuals seeking to reduce calorie intake. This availability of alternatives has prompted coffee lovers to explore beyond conventional creamer products. Heavy cream's luxurious mouthfeel is especially favored by those looking for a creamy, premium coffee experience. Simultaneously, skimmed milk provides an option that aligns with wellness trends, addressing the demand for healthier choices such as low-calorie and low fat without sacrificing the creamy element in coffee.

Thus, the availability of alternative products for coffee creamers has gained prominence, which is expected to restrain market growth in the forecast period. Manufacturers are prompted to innovate by introducing creamer products similar to the indulgence of heavy cream while being more health-conscious. This dynamic shift in the market landscape underscores the importance of staying attuned to evolving consumer preferences and utilizing alternative product availability as a source of inspiration for product development and marketing strategies.

Recent Developments

• In June 2022, Califia Farms, LLC announced the launch of dairy-free creamers specially formulated for cold coffee beverages named Iced Cafe Mixers. This launch helped in expanding the product portfolio of the company.
• In March 2022, as consumer demand for plant-based products soars, Nestle announced that it will construct a USD 675.00 million facility in metro Phoenix to produce beverages, including oat milk coffee creamers. It will help the company to meet consumer demand.
• In January 2022, Califia Farms, LLC announced its expansion of Oatmilk, Oat + Almond Plantmilk Blend, Cookie Butter Almondmilk Creamer, and Cinnamon Roll Oat Creamer. This development helped in gaining a new consumer base.

U.S., U.K., and Germany Coffee Creamer Market Scope

The U.S., U.K., and Germany coffee creamer market is segmented into thirteen notable segments based on source, product type, category, nature, content, form, formulation, packaging, packaging size, type, application, distribution channel, and end user.

Source

• Plant-Based Milk
• Animal Milk

On the basis of source, the market is segmented into plant-based milk and animal milk.

Product Type

• Regular Creamer
• Specialty Creamer

On the basis of product type, the market is segmented into regular creamer and specialty creamer.

Category

• Non-GMO
• GMO

On the basis of category, the market is segmented into non-GMO and GMO.

Nature

• Conventional
• Organic

On the basis of application, the market is segmented into conventional and organic.

Content

• Fat Content
• Lactose Content

On the basis of content, the market is segmented into fat content and lactose content.

Form

• Liquid
• Powder

On the basis of form, the market is segmented into liquid and powder.

Formulation

• Sweetened
• Unsweetened

On the basis of formulation, the market is segmented into sweetened and unsweetened.

Packaging

• Bottle/Jar
• Tetrapack
• Pouch
• Sachets
• Bags
• Cups
• Others

On the basis of packaging, the market is segmented into bottle/jar, tetrapack, pouch, sachets, bags, cups, and others.

Packaging Size

• 500-1000 gm
• 100-500 gm
• 1 kg- 5 kg
• 5- 100 gm
• 5 kg and Above
• < 5 gm

On the basis of packaging size, the market is segmented into 500-1000 gm, 100-500 gm, 1 kg- 5 kg, 5- 100 gm, 5 kg and above, and < 5 gm.

Type

• Flavored
• Regular

On the basis of type, the market is segmented into flavored and regular.

Application

• Espresso
• Latte
• Cappuccino
• Cold Coffee
• Mocha
• Frappe
• Macchiato
• Irish Coffee
• Others

On the basis of type, the market is segmented into espresso, latte, cappuccino, cold coffee, mocha, frappe, macchiato, irish coffee, and others.

Distribution Channel

• Store Based Retailers
• Non-Store Based Retailers

On the basis of type, the market is segmented into store based retailers and non-store based retailers.

End User

• Commercial
• Household/Retail

On the basis of type, the market is segmented into commercial and household/retail.

Competitive Landscape and U.S., U.K., and Germany Coffee Creamer Market Share Analysis

The U.S., U.K., and Germany coffee creamer market competitive landscape provides details of the competitors. Details included are company overview, company financials, revenue generated, market potential, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in this market are Barry Callebaut, Danone S.A., Nestlé, FrieslandCampina, Kitu Life, Inc. dba Super Coffee, nutpods Dairy-Free Creamer, DreamPak LLC, MOOALA BRANDS, LLC., Trader Joe’s, Califia Farms, LLC, Chobani, LLC, Laird Superfood, TURM-Sahne GmbH, and Land O’Lakes, Inc. among others.

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