Marché des accessoires mobiles aux États-Unis – Tendances et prévisions du secteur jusqu’en 2031

U.S. Mobile Accessories Market Analysis and Insights

The U.S. mobile accessories market is experiencing robust growth, driven by the demand for innovative and multifunctional accessories, increased smartphone usage, and a growing consumer emphasis on personalized and high-quality mobile device enhancements. This trend is shaping a dynamic market with a diverse range of products catering to evolving consumer needs.

Data Bridge Market Research analyzes that the U.S. mobile accessories market is expected to reach USD 40,594.96 million by 2031 from USD 21,934.80 million in 2023, growing with a substantial CAGR of 8.1% in the forecast period of 2024 to 2031.

Market Definition

Mobile phone accessories are the kind of additional accessories that provide more functionality to a smartphone or iPhone. Such accessories are available in the market in various product forms, such as chargers, headphones, batteries, pop sockets, screen guards, cases, power banks, cables, mounts and stands, memory cards, speakers, and many others.

U.S. Mobile Accessories Market Dynamics

This section deals with understanding the market drivers, opportunities, challenges, and restraints. All of this is discussed in detail below:

Driver

• Growing Demand for Premium Wireless Chargers and Power Banks

Wireless chargers and power banks demand are growing across the globe. The growing demand for wireless chargers is due to extended battery life to save smartphones from getting overheated, which may increase the risk of damaging phone ports. All new smartphones being introduced by major companies, such as Apple, Samsung, and Xiaomi are manufacturing smartphones that are Qi compatible. Hence, the growing demand for premium wireless chargers and power banks is a major driver for the U.S. mobile accessories market.

Consumers continue to adopt advanced and feature-rich smartphones, the need for efficient and convenient charging solutions has become paramount. Premium wireless chargers offer the advantage of faster and more convenient charging, eliminating the hassle of dealing with cables and connectors. This growing demand is fueled by the desire for seamless and high-performance charging solutions that align with the premium nature of modern smartphones.

• Growing Fitness Consciousness among the Young Population

With an increasing focus on health and wellness, young consumers are actively incorporating fitness activities into their daily routines. Smartphones are crucial in fitness tracking, serving as a hub for various health-related applications and wearables. This has led to a surge in demand for mobile accessories that complement and enhance the fitness experience, such as wireless earbuds, fitness bands, and smartphone armbands.

Wireless earbuds have become particularly popular among fitness enthusiasts, providing a seamless and cord-free experience during workouts. The convenience of wire-free audio solutions aligns with the need for hassle-free experiences while engaging in physical activities. The young population's inclination towards a healthy lifestyle and technology integration into fitness routines has created a symbiotic relationship between fitness consciousness and the mobile accessories market.

Opportunity

• Simplifications and Increase in Technological Advancements

As technology continues to advance, mobile devices become more sophisticated, creating a demand for complementary accessories that enhance and optimize their functionality. The simplification of devices, characterized by streamlined designs and user-friendly interfaces, has expanded the consumer base for mobile accessories, making them accessible to a wider audience.

Technological advancements such as wireless charging, advanced materials, and smart connectivity have revolutionized the mobile accessories landscape. Wireless charging pads, for example, have become increasingly popular as they offer a convenient and cable-free way to charge devices. Moreover, the integration of smart features in accessories, such as bluetooth connectivity and app compatibility, enhances user experience and opens up new possibilities for innovation in the market.

Restraints/Challenges

• Lack of Standardization of Products

In a market flooded with diverse products from various manufacturers, the absence of standardized specifications and compatibility hampers interoperability. Consumers often face difficulties in finding accessories that are universally compatible with their devices, leading to frustration and inefficiencies. This lack of standardization also inhibits healthy competition as manufacturers may focus more on proprietary technologies rather than adhering to industry-wide standards.

Moreover, the absence of standardized product features and quality benchmarks hinders innovation and limits economies of scale. Manufacturers may prioritize unique features that differentiate their products but could neglect essential functionalities that benefit consumers across the board. This results in a fragmented market with a wide range of products that may vary significantly in terms of quality, durability, and performance. As a consequence, consumers may struggle to make informed decisions, and the overall reputation of the mobile accessories market may be negatively affected.

• High Technological Obsolescence Associated with Mobile Accessories

Technological obsolescence refers to the state of being outdated or obsolete due to advancements in technology. This means that technology, or product that was once popular and in high demand may become irrelevant and unusable as newer and more advanced technologies are developed and become widely available. In the context of the market, technological obsolescence can occur when the accessories used by consumers are outdated and is replaced by newer and more advanced technologies, leading to a decline in demand for the older technology. This act as a challenge in the communication industry, where the technology needs to be constantly updated and improved to keep up with the changing needs and requirements of the industry. In the case of mobiles, technological obsolescence can limit the growth of the market in several ways.

Recent Developments

• In September 2023, INCIPIO introduces three unique case collections for the iPhone 15 series, emphasizing sustainability, fashion, and protection, with a commitment to innovative features and plastic-free packaging. The new cru. and Forme collections, priced at USD 49.99 each, offer individual style and transformative designs, showcasing Incipio's dedication to drop protection and environmental consciousness for the iPhone 15 series
• In March 2023, Koninklijke Philips N.V. announced the launch of a Qi wireless charger. The charger can be used to charge devices quickly. The product launch will help Qi-compatible smartphones with fast recharging technology with zero slippage. This step will help the company to focus more on sustainable energy-saving products. Thus, it will help the company to expand their product portfolio for the customer base
• En octobre 2022, Spigen, Inc. a annoncé le développement de nouveaux étuis pour Pixel 7 et Pixel 7Pro. Ces étuis sont très fins mais sont parfaits pour la prise en main du téléphone et le confort. Cela aidera l'entreprise à proposer des étuis tendance aux clients et à fidéliser le volume de clients
• En janvier 2022, Cygnett a annoncé le développement des banques d'alimentation existantes. Ce développement fournira une nouvelle série de banques d'alimentation de qualité professionnelle qui offrent 53 % de puissance de charge en plus. De plus, l'entreprise a été récompensée lors des prix CES pour la nouvelle gamme de banques d'alimentation qui renforcera la confiance des clients envers l'entreprise
• En septembre 2020, Avenir Telecom, le licencié exclusif d'Energizer, a mis en œuvre avec succès l'identité visuelle actualisée d'Energizer. L'entreprise a lancé le déploiement après qu'Energizer ait dévoilé son logo, son emballage, ses présentoirs en magasin et sa publicité mis à jour l'année précédente. Cette décision stratégique a eu un impact positif sur Avenir Telecom, améliorant l'image globale de la marque et créant une représentation visuelle cohérente et moderne de ses gammes de produits. L'identité visuelle actualisée s'aligne sur les tendances actuelles du marché, offrant à Avenir Telecom un avantage concurrentiel et renforçant sa position dans le secteur de la téléphonie mobile et des accessoires

Portée du marché des accessoires mobiles aux États-Unis

Le marché américain des accessoires mobiles est segmenté en quatre segments notables qui sont basés sur le type, la gamme de prix, le canal de distribution et l'utilisation finale. La croissance parmi ces segments vous aidera à analyser les segments de croissance faibles dans les industries et fournira aux utilisateurs un aperçu précieux du marché et des informations sur le marché pour les aider à prendre des décisions stratégiques pour identifier les principales applications du marché.

Taper

• Casque/Écouteur
• Étui pour téléphone portable
• Banque d'alimentation
• Chargeur
• Batterie
• Supports et supports
• Popsockets
• Autres

Sur la base du type, le marché américain des accessoires mobiles est segmenté en casque/écouteurs, étui pour téléphone portable, banque d'alimentation, chargeur, batterie, support et supports, popsockets et autres.

Gamme de prix

• Milieu
• Faible
• Prime

Sur la base de la gamme de prix, le marché américain des accessoires mobiles est segmenté en milieu de gamme, bas de gamme et haut de gamme.

Canal de distribution

• Hors ligne
• En ligne

Sur la base du canal de distribution, le marché américain des accessoires mobiles est segmenté en hors ligne et en ligne.

Utilisation finale

• iPhone
• Smartphone Android
• Autres

Sur la base de l'utilisation finale, le marché américain des accessoires mobiles est segmenté en iPhone, smartphones Android et autres.

Analyse du paysage concurrentiel et des parts de marché des accessoires mobiles aux États-Unis

Le paysage concurrentiel du marché des accessoires mobiles aux États-Unis fournit des détails sur les concurrents. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements en R&D, les nouvelles initiatives du marché, les sites et installations de production, les forces et les faiblesses de l'entreprise, le lancement de produits, les approbations de produits, la largeur et l'étendue des produits, la domination des applications et la courbe de survie du type de produit. Les points de données ci-dessus fournis ne concernent que l'orientation de l'entreprise sur le marché.

Certains des principaux acteurs du marché opérant sur le marché américain des accessoires mobiles sont Apple Inc., Samsung Electronics Co., Ltd., Sony Corporation, Otter Products, LLC, ZAGG Inc., Western Digital Corporation, Xiaomi, Huawei Technologies Co., Ltd., Belkin, Koninklijke Philips NV, buykingston, Panasonic Corporation, AUKEY Official, Energizer (une filiale d'Avenir Telecom), Skullcandy, Incipio, Anker Innovations Technology, case-mate, Ravpower, Maxell, Ltd., Spigen, Inc., Goal Zero et Cygnett, entre autres.

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