Marché des cultures spécialisées en Amérique du Nord – Tendances et prévisions du secteur jusqu’en 2029

Analyse et perspectives du marché des cultures spécialisées en Amérique du Nord

Les fruits et légumes, les fruits à coque, les fruits secs, l'horticulture et les pépinières sont des exemples de cultures spécialisées (y compris la floriculture). Elles comprennent également des plantes exotiques cultivées dans une zone particulière en raison de caractéristiques topographiques et climatiques. Un changement de paradigme dans les comportements alimentaires des consommateurs a été constaté en raison de la croissance démographique et d'une augmentation du revenu disponible par habitant, affectant directement la demande d'aliments sains. D'autres facteurs stimulent le marché des cultures spécialisées, notamment l'urbanisation croissante, la diversité ethnique, les préoccupations en matière de santé et les changements dans les caractéristiques démographiques. Les principaux moteurs de l'industrie des cultures spécialisées comprennent l'élargissement de la gamme d'application des cultures spécialisées, l'encouragement des initiatives gouvernementales et les politiques de libre-échange. Cependant, l'expansion est limitée par les contraintes commerciales et environnementales.

Data Bridge Market Research analyse que le marché nord-américain des cultures spécialisées connaîtra un TCAC de 4,5 % au cours de la période de prévision de 2022 à 2029.

Définition du marché

Fruits and vegetables, tree nuts, dried fruits, horticulture, and nursery crops are examples of specialty crops (including floriculture). They also contain exotic plants grown in a particular area due to topographical and climatic characteristics. A paradigm shift in consumer eating behaviors has been documented due to population growth and an increase in per capita disposable income, directly affecting the demand for wholesome food. Other factors boosting the market for specialized crops include increased urbanization, ethnic diversity, health concerns, and changes in demographic characteristics.

North America Specialty Crop Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers:

• Rising inclination of consumers toward vegan food, natural and healthy foods

As a conscious consumer, it is a particularly beneficial way of life because turning vegan would entirely isolate oneself from dangerous antibiotics, hormones, and adulteration, which is widespread culture to ensure prolonged shelf life for most animal goods. As exports grow and the world shrinks, more preservatives and chemical compositions are used to ensure that the food survives the journey. Veganism is also a non-violent lifestyle choice. People's increased health consciousness leads them to include more healthful items in their diets, such as medicinal herbs, spices, and nuts.

Thus, the rising inclination towards vegan and healthy food due to the rise in awareness of nutritional and medicinal benefits is expected to as a driver for specialty crop market growth.

• The increased focus of consumers on healthy living

The North America market for specialty crops is being driven by a growing desire for a healthy lifestyle among people. The growing consumer preference for healthy lifestyles has become a driver for the creation of demand for specialty crops. Regardless of industry, many pioneers have considered this driver and are actively investing in specialty crop-based companies. An important aspect of leading a healthy lifestyle is eating healthy foods such as food made from specialized crops. A nutritious diet is critical for optimal health and nutrition. It protects against a wide range of chronic diseases, including heart disease, diabetes, and cancer. A healthy diet includes eating a variety of foods and consuming less salt, sugar, saturated fat, and industrially generated trans fats. Also, increased knowledge of the advantages of a healthy lifestyle causes consumers to select the best healthy food products, which include foods manufactured with specialty crops such as nuts, spices, herbs, and so on.

Thus, the increasing awareness and knowledge of the advantages of a healthy lifestyle cause consumers to select the best healthy food products, such as specialty crop products, eventually becoming a major driving force for specialty crop market growth.

Restraints

• Strict regulations for food products

For a number of reasons, specialty crops are particularly vulnerable to the prevalence of foodborne illnesses. It might be challenging to completely clean or sanitize specialized crops because they are frequently consumed raw or with little preparation, depending on the particular fruit or vegetable. As technology advances, issues such as responsibility and laws are becoming more crucial. To reduce the dangers of foodborne illnesses as much as possible, specialty crop producers must be aware of the rules that may impact their business. Due to these reasons, food regulatory bodies such as Food and Drug Administration ("FDA") and the Food Safety and Inspection Service ("FSIS") kept strict rules and regulations for these crop production.

Thus, these regulations will create a barrier for many entrepreneurs to start and continue the market of specialty crops, which may act as a major restrain for the market growth.

• Limited crop growing facilities for specialty crops

Producers of specialty crops rely largely on seasonal labor inputs. A country's food supply, especially its fresh fruit and vegetable supply, may be in jeopardy if there is insufficient labor to meet agricultural and animal demands. Farmers are forced to sell their produce at low prices to local money lenders due to inadequate transportation. Farmers are unable to keep their food when prices are low since there aren't enough warehouses available. Therefore, these account greatly for the low production of specialty crops. This many lacks of facilities from production to marketing become a major barrier to market growth.

Thus, the lack of various crop cultivation facilities such as irrigation, seeds, fertilizers, transport, and others function may act as a restraint to the market's growth.

Opportunity

• Government initiatives and free trade policies

Positive government measures, such as sales and marketing efforts, plant pest and disease prevention, and research & development, all contribute to the expansion of specialty crops. Access to international markets helps the specialty crop business grow while also supporting the livelihoods of those working on farms and in related industries. Agricultural Marketing Service (AMS) administers initiatives to open up domestic and worldwide markets for American producers of food, fiber, and specialty crops. In order to guarantee the availability and quality of healthy food for customers across the nation, the government has taken several initiatives. The government also provided a food assistance program to help specialized crop producers. This help was provided to encourage the development of specialist crops, such as horticulture, tree nuts, fruits, vegetables, and indigo.

Challenges

• Allergies associated with tree nuts crops

Nuts are among the number one cause of food allergy. There appear to be differences in the frequency of nut allergy between countries because of other dietary habits and cooking procedures. Allergic reactions to nuts can be severe, sometimes even life-threatening. Food allergy and oral challenges are diagnosed due to the presence of allergens in nuts. People are allergic to nuts, especially children & adults, and this population is increasing daily. Sales growth has been lowering since people are conscious about their health.

Furthermore, nuts allergies can be life-threatening, and tree nuts and seeds are some of the most common food triggers for life-threatening severe allergic reactions. In the North America region, tree nut allergies are common, with a hazelnut allergy being the most prevalent tree nut allergy. Cashews are the second most allergic nut and a significant health problem in the North America region. There is no treatment for nut allergies other than avoiding nuts and foods containing them. As a result, this has had a significant impact on recent expansion in the nuts industry and is predicted to continue in the future.

Thus, the growth of the market is hindered due to the allergies caused by nuts. People are now more conscious about their health and taking care to avoid allergies causing nuts and products. This may challenge the growth of the NA specialty crop market.

Post-COVID-19 Impact on North America Specialty Crop Market

Post the pandemic, the demand for specialty crops has increased as there won't be any restrictions on movement; hence, the supply of products would be easy. The persistence of COVID-19 for a longer period has affected the supply chain as it got disrupted, and it became difficult to supply food products to consumers, initially increasing the demand for products. However, post-COVID, the demand for specialty crops has increased significantly owing to good protein content and other nutrients available.

Recent Developments

• In July 2022, SVZ Industrial Fruit & Vegetable Ingredients announced an investment plan for its Belgian processing plant in Rijkevorsel. This expansion will help the company to fulfill the growing demand for fruit and vegetable products from consumers by increasing the facility's capacity
• In September 2020, The Fisher Nut Company introduced a new case packaging line due to increased demand for products during COVID-19

North America Specialty Crop Market Scope

North America specialty crop market is segmented on the basis of crop type, nature, and application. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Crop Type

• Vegetables
• Fruits
• Tree Nuts
• Herbs
• Spices
• Others

Sur la base du type de culture, le marché des cultures spécialisées d'Amérique du Nord est segmenté en fruits, légumes, noix, herbes, épices et autres.

Nature

• Conventionnel
• Organique

Sur la base du type de produit, le marché des cultures spécialisées en Amérique du Nord est segmenté en produits biologiques et conventionnels.

Application

• Produits laitiers
• Boulangerie
• Jus
• Nectars et boissons à base de fruits
• Confiserie
• Soupes
• Sauces et vinaigrettes
• Autres

Sur la base de l'utilisateur final, le marché des cultures spécialisées en Amérique du Nord est segmenté en produits laitiers, boulangerie, jus, nectars et boissons à base de fruits, confiseries, soupes, sauces et vinaigrettes, et autres.

 Analyse/perspectives régionales du marché des cultures spécialisées en Amérique du Nord

Le marché des cultures spécialisées en Amérique du Nord est analysé et des informations sur la taille du marché et les tendances sont fournies en fonction du type de culture, de la nature et de l'application, comme indiqué ci-dessus.

Les pays couverts par le rapport sur le marché des cultures spécialisées en Amérique du Nord sont les États-Unis, le Canada et le Mexique.

En 2022, les États-Unis devraient dominer le marché nord-américain des cultures spécialisées en termes de part de marché et de chiffre d'affaires. Ils devraient maintenir leur domination au cours de la période de prévision en raison de la demande croissante en produits agricoles, et la consommation alimentaire est la principale raison de la croissance des cultures spécialisées en Amérique du Nord.

La section régionale du rapport fournit également des facteurs individuels ayant un impact sur le marché et des changements dans la réglementation du marché qui ont un impact sur les tendances actuelles et futures du marché. Les points de données, tels que les ventes de produits neufs et de remplacement, la démographie des pays, l'épidémiologie des maladies et les tarifs d'importation et d'exportation, sont quelques-uns des principaux indicateurs utilisés pour prévoir le scénario du marché pour les différents pays. En outre, la présence et la disponibilité des marques nord-américaines et les défis auxquels elles sont confrontées en raison de la forte concurrence des marques locales et nationales et de l'impact des canaux de vente sont pris en compte tout en fournissant une analyse prévisionnelle des données nationales.

Analyse du paysage concurrentiel et des parts de marché des cultures spécialisées en Amérique du Nord

Le marché concurrentiel des cultures spécialisées en Amérique du Nord fournit des détails sur les concurrents. Les détails comprennent un aperçu de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives de marché, la présence en Amérique du Nord, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement de produits, la largeur et l'étendue des produits et la domination des applications. Les points de données ci-dessus ne concernent que les entreprises qui se concentrent sur le marché des cultures spécialisées en Amérique du Nord.

Certains des principaux acteurs opérant sur le marché des cultures spécialisées en Amérique du Nord sont Banabay, Rice Fruit Company, Fisher Nut Company, SVZ Industrial Fruit & Vegetable Ingredients, United Natural Foods, Inc., Lamex Food Group Limited, Herbs N Spices International, Harbor Spice Co., Inc., Olam Group, Oregon Spice Company, Speciality Crop Company., INC., NUTSCO, AGT Food and Ingredients, Natural Specialty Crops, ULC, Golden Peanut and Tree Nuts, FARMER DIRECT ORGANIC et Barnes Williams, entre autres.

Méthodologie de recherche

La collecte de données et l'analyse de l'année de base sont effectuées à l'aide de modules de collecte de données avec des échantillons de grande taille. Les données du marché sont analysées et estimées à l'aide de modèles statistiques et cohérents du marché. En outre, l'analyse des parts de marché et l'analyse des tendances clés sont les principaux facteurs de succès du rapport de marché. La principale méthodologie de recherche utilisée par l'équipe de recherche DBMR est la triangulation des données, qui implique l'exploration de données, l'analyse de l'impact des variables de données sur le marché et la validation primaire (expert du secteur). En dehors de cela, les modèles de données comprennent les grilles de positionnement des fournisseurs, l'analyse de la chronologie du marché, l'aperçu et le guide du marché, la grille de positionnement de l'entreprise, l'analyse des parts de marché de l'entreprise, les normes de mesure, l'Amérique du Nord par rapport aux régions et l'analyse des parts des fournisseurs. Veuillez demander un appel d'analyste en cas de demande de renseignements supplémentaires.

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