>Marché des céréales pour petit-déjeuner sans gluten au Moyen-Orient et en Afrique, par type (céréales chaudes, céréales prêtes à consommer), type de produit de céréales pour petit-déjeuner (bouillie, flocons, boucles, croquants, croustillants, muesli, autres), source de céréales pour petit-déjeuner (maïs, riz, blé, sarrasin, granola, son, millet, multi-céréales, autres), saveur (nature, aromatisée), teneur en sucre (avec sucre ajouté, sans sucre ajouté), catégorie de produit (nature, avec noix, avec fruits, noix et fruits), catégorie biologique (biologique, conventionnelle), nature (OGM, sans OGM), type d'emballage (emballages/pochettes en plastique, boîtes en carton, pots en plastique, autres), taille de l'emballage (moins de 5 oz, 5 - 7 oz, 8 - 10 oz, 11 - 13 oz, plus de 13 oz), catégorie de consommateurs (adultes, enfants), canal de distribution (en magasin) Commerce de détail, commerce de détail en ligne) - Tendances et prévisions du secteur jusqu'en 2029.
Analyse et taille du marché
Les céréales pour petit-déjeuner sans gluten sont hautement transformées et contiennent de nombreux ingrédients ajoutés pour réduire le risque de développer des maladies telles que les maladies coronariennes, le cancer, le diabète et la maladie diverticulaire. Les céréales pour petit-déjeuner peuvent être soufflées, floconnées, râpées ou enrobées de chocolat ou de glaçage avant d'être séchées. Enfin, elles sont façonnées en boules, en étoiles, en boucles ou en rectangles.
Français La demande croissante de céréales pour petit-déjeuner prêtes à cuire et la sensibilisation accrue des consommateurs à la santé devraient stimuler la demande pour le marché des céréales pour petit-déjeuner sans gluten au Moyen-Orient et en Afrique. Data Bridge Market Research analyse que le marché des céréales pour petit-déjeuner sans gluten devrait atteindre la valeur de 39 311,59 milliers USD d'ici 2029, à un TCAC de 6,1 % au cours de la période de prévision. Les « adultes » représentent le segment de catégorie de consommateurs le plus important sur le marché respectif en raison de l'augmentation de la demande de céréales pour petit-déjeuner sans gluten due à une sensibilisation accrue à un mode de vie sain. Le rapport de marché organisé par l'équipe de Data Bridge Market Research comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et un scénario de chaîne climatique.
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Rapport métrique |
Détails |
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Période de prévision |
2022 à 2029 |
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Année de base |
2021 |
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Années historiques |
2020 (personnalisable de 2019 à 2014) |
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Unités quantitatives |
Chiffre d'affaires en milliers de dollars américains, prix en dollars américains |
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Segments couverts |
By Type (Hot Cereal, Ready To Eat Cereal), Breakfast Cereal Product Type (Porridge, Flakes, Loops, Crunchies, Crispies, Muesli, Others) , Breakfast Cereal Source (Corn, Rice, Wheat, Buckwheat, Granola, Bran, Millet, Multi-Grains, Others), Flavor (Plain, Flavored), Sugar Content (With Added Sugar, Without Added Sugar), Product Category (Plain, With Nuts, With Fruits, Both Nuts And Fruits), Organic Category (Organic, Conventional), Nature (GMO, Non-GMO), Packaging Type (Plastic Wraps/Pouches, Cardboard Paper Boxes, Plastic Jars, Others), Packaging Size (Less Than 5 OZ, 5 - 7 OZ, 8 – 10 OZ, 11 – 13 OZ, More Than 13 OZ), Consumer Category (Adults, Kids), Distribution Channel (Store-Based Retailing, Online Retailing) |
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Countries Covered |
Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA). |
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Market Players Covered |
General Mills Inc. (Minnesota, U.S.), Kellogg's Company (Michigan, U.S.), Nestlé (Vevey, Switzerland), The Quaker Oats Company (a subsidiary of PepsiCo) (Illinois, U.S.), among others. |
Market Definition
Gluten-free breakfast cereal is made from processed grains and often fortified with vitamins and minerals, which is commonly eaten with milk, yogurt, fruit, or nuts. Gluten-free breakfast cereals are processed grains for human consumption and are usually packaged for sale as ready-to-eat (RTE) or hot cereals (HC) and must be cooked before consumption. The cereals are manufactured by continuous cooking, molding, and drying operations, after which flavors, sweeteners, vitamins, mineral fortifications, and particulate additive options are added before packaging. A cereal that has been derived from a gluten-containing grain can be labeled as “gluten-free” if it has been processed to remove gluten and consumption of that cereal results in the presence of less than 20 ppm of gluten in the food.
Regulatory Framework
Food and Drug Administration (FDA): The rule specifies, among other criteria, that any foods that carry the label “gluten-free,” “no gluten,” “free of gluten,” or “without gluten” must contain less than 20 parts per thousand (ppm) of gluten. This level is the lowest that can be reliably detected in foods using scientifically validated analytical methods. Other countries and international bodies use these same criteria, as most people with celiac disease can tolerate foods with very small amounts of gluten.
The Market Dynamics of the Gluten-Free Breakfast Cereals Market Include:
Drivers/Opportunities in the Gluten-Free Breakfast Cereals Market
- Increasing demand for ready-to-eat breakfast cereals
The ready-to-cook industry has served many consumers and responded to changing demands. The prepared meal made people's lives easier. The convenience provided by ready-to-eat foods provides a way to eat a healthy diet while adapting to the day's busy schedule. Also, ready-to-eat food such as granola and grains are delicious, healthy, and served as healthy meal option when eaten with milk and other healthy drinks.
- Shifting consumer preference toward gluten-free, organic, and whole grain-based cereals
Organic cereals are free from artificial flavors or preservatives, resulting in unadulterated food and diets, leading to a cleaner bill of health. Organic cereals are free from synthetic additives found in processed conventional foods. These chemically addictive additives lead to too many health problems, from diabetes to obesity and other food-related diseases, thus raising awareness for the organic food industry.
- Positive outlook towards convenience food products
The busy lifestyle of the millennial workforce, the increase in total family income, and the concept of nuclear family retention have all contributed to the significant growth of the convenience food products segment, including cereals, in recent years. The surge in demand for health foods has spawned an entire segment of packaged foods, including immune-boosting foods, healthy whole grains, and cereals.
- Increasing health awareness among consumers
People are more interested in healthy food such as cereals nowadays and visit those places that provide nutritious food and suit their health. They now understand that when they eat junk or without nutritious food and lower their diet quality, it has a high and dangerous impact on their health. Besides, consumers are also aware of their daily food quality and opt for nutritious food items such as cereals and wholesome grains.
Restraints/Challenges faced by the Gluten-Free Breakfast Cereals Market
- Availability of alternative breakfast options
The healthiest breakfast choices include a combination of protein, fiber, healthy fats, and a modest amount of unrefined carbohydrates to provide rapid energy. The alternatives to cereals include mini frittatas, muffins, bread, and many others, often filled with all sorts of vitamins and minerals and rich in vegetables. Therefore, the alternative breakfast items are overall much healthier for both the short and long run.
- Huge commercialization of counterfeit products
Counterfeit gluten complimentary breakfast cereal packages and products may look like real brands, but eating can cause many types of illness. Many consumers are unaware that their product is counterfeit, so if it does not function properly or does not meet overall expectations, the customer blames the authentic company. This may cause customers to lose confidence in the brand and not repurchase the same brand in the future.
COVID-19 had a Minimal Impact on Gluten-Free Breakfast Cereals Market
COVID-19 impacted various manufacturing and service providing industries in the year 2020-2021 as it led to the closure of workplaces, disruption of supply chains, and restrictions on transportation. Though, the imbalance between demand and supply and its impact on pricing is considered short-term and is expected to recover as this pandemic comes to an end. Due to outbreak of covid19 throughout the globe, the demand for gluten-free breakfast cereals was decreased. Thus, food industries suffered a lot during covid19 outbreak, the gluten-free breakfast cereals industry will hopefully grow with the removed restrictions in varied countries.
Recent Developments
- In May 2022, General Mills Inc. agreed to acquire TNT Crust, a manufacturer of high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets. This acquisition will help the company expand its operations in the market.
- In 2020, Kellogg’s Co. was awarded America’s Most Trusted Brands (Morning Consult). This has enhanced company’s image in the Middle East & Africa market.
Middle East & Africa Gluten-Free Breakfast Cereals Market Scope
The gluten-free breakfast cereals market is segmented on the basis of type, breakfast cereal product type, breakfast cereal sources, flavor, sugar content, product category, organic category, nature, packaging size, packaging type, consumer category, distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Ready To Eat Cereal
- Hot Cereal
On the basis of type, the gluten-free breakfast cereals market is segmented into hot cereal and ready to eat cereal.
Breakfast Cereal Product Type
- Porridge
- Flakes
- Loops
- Crunchies
- Crispies
- Muesli
- Others
On the basis of breakfast cereal product type, the gluten-free breakfast cereals market is segmented into porridge, flakes, loops, crunchies, crispies, muesli and others.
Breakfast Cereal Source
- Corn
- Wheat
- Bran
- Multi-Grain
- Millet
- Rice
- Buckwheat
- Granola
- Others
On the basis of breakfast cereal source, the gluten-free breakfast cereals market is segmented into corn, rice, wheat, buckwheat, granola, bran, millet, multi-grains, and others.
Flavor
- Plain
- Flavored
On the basis of flavor, the gluten-free breakfast cereals market is segmented into plain and flavored.
Sugar Content
- With Added Sugar
- Without Added Sugar
On the basis of sugar content, the gluten-free breakfast cereals market is segmented into with added sugar, without added sugar.
Product Category
- Plain
- With Nuts
- With Fruits
- Both Nuts and Fruits
On the basis of product category, the gluten-free breakfast cereals market is segmented into plain, with nuts, with fruits, both nuts and fruits.
Organic Category
- Organic
- Conventional
On the basis of organic category, the gluten-free breakfast cereals market is segmented into organic and conventional.
Nature
- GMO
- NON-GMO
On the basis of nature, the gluten-free breakfast cereals market is segmented into GMO and non-GMO.
Packaging Type
- Plastic Wraps/Pouches
- Cardboard Paper Boxes
- Plastic Jars
- Others
On the basis of packaging type, the gluten-free breakfast cereals market is segmented into plastic wraps/pouches, cardboard paper boxes, plastic jars and others.
Packaging Size
- Less Than 5 Oz
- 5 –7 Oz
- 8 - 10 Oz
- 11 – 13 Oz
- More Than 13 Oz
On the basis of packaging size, the gluten-free breakfast cereals market is segmented into less than 5 OZ, 5-7 OZ, 8-10 OZ, 11-13 OZ and more than 13 OZ.
Consumer Category
- Adults
- Kids
On the basis of consumer category, the gluten-free breakfast cereals market is segmented into adults and kids.
Distribution Channel
- Store-Based Retailing
- Online Retailing
On the basis of distribution channel, the gluten-free breakfast cereals market is segmented into store-based retailing and online retailing.
Gluten-Free Breakfast Cereals Market Regional Analysis/Insights
The gluten-free breakfast cereals market is analyzed and market size insights and trends are provided by country, type, breakfast cereal product type, breakfast cereal sources, flavor, sugar content, product category, organic category, nature, packaging size, packaging type, consumer category, distribution channel as referenced above.
The countries covered in the gluten-free breakfast cereals market report are the Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA).
South Africa dominates the gluten-free breakfast cereals market because of the new and improved product launches in the region. South Africa is followed by Saudi Arabia and is expected to witness significant growth during the forecast period of 2022 to 2029 due to growing demand for gluten-free breakfast cereals from adult consumer in the region. Saudi Arabia is followed by United Arab Emirates and is expected to grow significantly owing to positive outlook towards convenience food products.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Middle East & Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Gluten-Free Breakfast Cereals Market Share Analysis
Le paysage concurrentiel du marché des céréales pour petit-déjeuner sans gluten fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence au Moyen-Orient et en Afrique, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination de l'application. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liée au marché des céréales pour petit-déjeuner sans gluten.
Certains des principaux acteurs du marché engagés sur le marché des céréales pour petit-déjeuner sans gluten au Moyen-Orient et en Afrique sont General Mills Inc., Kellogg's Company, Nestlé, The Quaker Oats Company (une filiale de PepsiCo), entre autres.
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