Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF MEXICO ADULT VITAMIN GUMMIES MARKET
1.4 LIMITATION
1.5 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 GEOGRAPHICAL SCOPE
2.3 YEARS CONSIDERED FOR THE STUDY
2.4 CURRENCY AND PRICING
2.5 DBMR TRIPOD DATA VALIDATION MODEL
2.6 TYPE LIFE LINE CURVE
2.7 MULTIVARIATE MODELING
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.9 DBMR MARKET POSITION GRID
2.1 DBMR MARKET CHALLENGE MATRIX
2.11 DBMR VENDOR SHARE ANALYSIS
2.12 IMPORT-EXPORT DATA
2.13 SECONDARY SOURCES
2.14 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 PRIVATE LABELING & BRAND ANALYSIS
4.1.1 TRENDS IN VITAMIN GUMMIES BRANDING:
4.1.1.1 MINIMALISM
4.1.1.2 CUSTOMIZATION
4.1.1.3 DESIGN UNDER INGREDIENTS
4.2 BRAND COMPETITIVE ANALYSIS
4.3 COMPARATIVE ANALYSIS OF TYPE OF VITAMIN GUMMIES
4.4 CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS
4.4.1 SOCIAL FACTORS
4.4.2 CULTURAL FACTORS
4.4.3 PSYCHOLOGICAL FACTORS
4.4.4 PERSONAL FACTORS
4.4.5 ECONOMIC FACTORS
4.4.6 PRODUCT TRAITS
4.4.7 MARKET ATTRIBUTES
4.4.8 CONCLUSION
4.5 CONSUMER LEVEL TRENDS
4.6 FACTORS INFLUENCING PURCHASING DECISION
4.7 INDUSTRY TRENDS & FUTURE PERSPECTIVE
4.8 MEETING CONSUMER REQUIREMENTS
4.9 NEW PRODUCT LAUNCH STRATEGY
4.9.1 DEFINING UNIQUE VALUE PROPOSITION
4.9.2 FOCUS ON THE TARGET AUDIENCE
4.9.3 MESSAGING AND POSITIONING THE PRODUCT AND BRAND
4.9.4 PRODUCT PACKAGING
4.9.5 SALES CHANNELS
4.1 PROMOTIONAL ACTIVITIES
4.11 REGULATORY, CERTIFICATIONS, AND LABELING FRAMEWORK
4.12 SHOPPING BEHAVIOR AND DYNAMICS
4.13 SUPPLY CHAIN ANALYSIS
4.13.1 RAW MATERIAL PROCUREMENT
4.13.2 MANUFACTURING AND PACKING
4.13.2.1 COMPOUNDING
4.13.2.2 FORMING CANDY
4.13.2.3 REUSING OF REMOVED EXTRA STARCH
4.13.2.3.1 ADDITION OF FLAVORS AND COLORS
4.13.3 MARKETING AND DISTRIBUTION
4.13.4 END USERS
5 COUNTRY SUMMARY
6 MARKET OVERVIEW
6.1 DRIVERS
6.1.1 GROWING PHARMACEUTICAL INDUSTRY IN MEXICO
6.1.2 INCREASING INCIDENCES OF VITAMIN DEFICIENCIES AND UNDERNOURISHMENT
6.1.3 HIGH DEMAND FOR ON-THE-GO DIETARY SUPPLEMENT PRODUCTS AMONG CONSUMERS
6.2 RESTRAINTS
6.2.1 HIGH SUGAR CONTENT IN GUMMY VITAMIN PRODUCTS
6.2.2 STRINGENT GUIDELINES IMPOSED BY THE GOVERNMENT AND REGULATORY BODIES
6.3 OPPORTUNITIES
6.3.1 GROWING AWARENESS TO IMPROVE IMMUNITY AND MAINTAIN HEALTH
6.3.2 RISING PRODUCTION AND COMMERCIALIZATION OF VITAMIN GUMMIES WITH DISTINCT TASTES AND EXOTIC FLAVOURS
6.3.3 EXTENSIVE BRAND CAMPAIGNING WILL INDUCE GROWTH
6.4 CHALLENGES
6.4.1 HEALTH ISSUES ASSOCIATED WITH EXCESS CONSUMPTION OF NUTRIENTS
6.4.2 FORMULATION CHALLENGES FOR INDUCING VITAMIN INGREDIENTS IN GUMMIES
7 IMPACT OF COVID-19 PANDEMIC ON THE MARKET
7.1 INTRODUCTION
7.2 IMPACT ON PRICE
7.3 IMPACT ON DEMAND
7.4 IMPACT ON SUPPLY CHAIN
7.5 STRATEGIC DECISIONS FOR MANUFACTURERS
7.6 CONCLUSION
8 MEXICO ADULT VITAMINS GUMMIES MARKET, BY GUMMY TYPE
8.1 OVERVIEW
8.2 GUMMY BEAR
8.2.1 GUMMY BEARS, BY VITAMIN TYPE
8.2.1.1 VITAMIN A
8.2.1.2 VITAMIN C
8.2.1.3 VITAMIN D
8.2.1.4 VITAMIN B
8.2.1.4.1 VITAMIN B, BY VITAMIN TYPE
8.2.1.4.1.1 VITAMIN B12
8.2.1.4.1.2 VITAMIN B3
8.2.1.4.1.3 VITAMIN B6
8.2.1.4.1.4 VITAMIN B1
8.2.1.4.1.5 VITAMIN B2
8.2.1.5 MULTIVITAMIN
8.2.1.6 VITAMIN E
8.2.1.7 VITAMIN K
8.2.1.8 OTHERS
8.2.2 GUMMY BEARS, BY VITAMIN CATEGORY
8.2.2.1 SYNTHETIC VITAMINS
8.2.2.2 NATURAL VITAMINS
8.3 GUMMY RINGS
8.3.1 GUMMY RINGS, BY VITAMIN TYPE
8.3.1.1 VITAMIN A
8.3.1.2 VITAMIN C
8.3.1.3 VITAMIN D
8.3.1.4 VITAMIN B
8.3.1.4.1 VITAMIN B, BY VITAMIN TYPE
8.3.1.4.1.1 VITAMIN B12
8.3.1.4.1.2 VITAMIN B3
8.3.1.4.1.3 VITAMIN B6
8.3.1.4.1.4 VITAMIN B1
8.3.1.4.1.5 VITAMIN B2
8.3.1.5 MULTIVITAMIN
8.3.1.6 VITAMIN E
8.3.1.7 VITAMIN K
8.3.1.8 OTHERS
8.3.2 GUMMY RINGS, BY VITAMIN CATEGORY
8.3.2.1 SYNTHETIC VITAMINS
8.3.2.2 NATURAL VITAMINS
8.4 GUMMY WORMS
8.4.1 GUMMY WORMS, BY VITAMIN TYPE
8.4.1.1 VITAMIN A
8.4.1.2 VITAMIN C
8.4.1.3 VITAMIN D
8.4.1.4 VITAMIN B
8.4.1.4.1 VITAMIN B, BY VITAMIN TYPE
8.4.1.4.1.1 VITAMIN B12
8.4.1.4.1.2 VITAMIN B3
8.4.1.4.1.3 VITAMIN B6
8.4.1.4.1.4 VITAMIN B1
8.4.1.4.1.5 VITAMIN B2
8.4.1.5 MULTIVITAMIN
8.4.1.6 VITAMIN E
8.4.1.7 VITAMIN K
8.4.1.8 OTHERS
8.4.2 GUMMY WORMS, BY VITAMIN CATEGORY
8.4.2.1 SYNTHETIC VITAMINS
8.4.2.2 NATURAL VITAMINS
8.5 OTHERS
8.5.1 OTHERS, BY VITAMIN TYPE
8.5.1.1 VITAMIN A
8.5.1.2 VITAMIN C
8.5.1.3 VITAMIN D
8.5.1.4 VITAMIN B
8.5.1.4.1 VITAMIN B, BY VITAMIN TYPE
8.5.1.4.1.1 VITAMIN B12
8.5.1.4.1.2 VITAMIN B3
8.5.1.4.1.3 VITAMIN B6
8.5.1.4.1.4 VITAMIN B1
8.5.1.4.1.5 VITAMIN B2
8.5.1.5 MULTIVITAMIN
8.5.1.6 VITAMIN E
8.5.1.7 VITAMIN K
8.5.1.8 OTHERS
8.5.2 OTHERS, BY VITAMIN CATEGORY
8.5.2.1 SYNTHETIC VITAMINS
8.5.2.2 NATURAL VITAMINS
9 MEXICO ADULT VITAMINS GUMMIES MARKET, BY VITAMIN CATEGORY
9.1 OVERVIEW
9.2 SYNTHETIC VITAMINS
9.3 NATURAL VITAMINS
10 MEXICO ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE
10.1 OVERVIEW
10.2 VITAMIN A
10.3 VITAMIN C
10.4 VITAMIN D
10.5 VITAMIN B
10.5.1 VITAMIN B, BY VITAMIN TYPE
10.5.1.1 VITAMIN B12
10.5.1.2 VITAMIN B3
10.5.1.3 VITAMIN B6
10.5.1.4 VITAMIN B1
10.5.1.5 VITAMIN B2
10.6 MULTIVITAMIN
10.7 VITAMIN E
10.8 VITAMIN K
10.9 OTHERS
11 MEXICO ADULT VITAMINS GUMMIES MARKET, BY FLAVOUR
11.1 OVERVIEW
11.2 ORANGE
11.3 STRAWBERRY
11.4 LIME
11.5 PINEAPPLE
11.6 RASPBERRY
11.7 BLUEBERRY
11.8 CRANBERRY
11.9 BLACKBERRY
11.1 TANGERINE
11.11 GUAVA
11.12 APPLE
11.13 MIXED FRUIT
11.14 CHERRY
11.15 WATERMELON
11.16 BANANA
11.17 OTHERS
12 MEXICO ADULT VITAMINS GUMMIES MARKET, BY NATURE
12.1 OVERVIEW
12.2 CONVENTIONAL
12.3 ORGANIC
13 MEXICO ADULT VITAMINS GUMMIES MARKET, BY CLAIM
13.1 OVERVIEW
13.2 SUGAR FREE
13.3 NON-GMO
13.4 PRESERVATIVE FREE
13.5 GLUTEN FREE
13.6 ARTIFICIAL FLAVOR FREE
13.7 ARTIFICIAL COLOR FREE
13.8 OTHERS
14 MEXICO ADULT VITAMINS GUMMIES MARKET, BY GUMMY PRODUCT CATEGORY
14.1 OVERVIEW
14.2 STANDARD
14.3 PERSONALIZED
15 MEXICO ADULT VITAMINS GUMMIES MARKET, BY FUNCTION
15.1 OVERVIEW
15.2 GENERAL WELL-BEING
15.3 IMMUNITY
15.4 DIGESTIVE HEALTH
15.5 BONE AND JOINT HEALTH
15.6 HEART HEALTH
15.7 SKIN HEALTH
15.8 HAIR HEALTH
15.9 NAIL HEALTH
15.1 WEGHT MANAGEMENT
15.11 SPORTS NUTRITION
15.12 OTHERS
16 MEXICO ADULT VITAMINS GUMMIES MARKET, BY PACKAGING TYPE
16.1 OVERVIEW
16.2 POUCHES
16.3 JAR/BOTTLES
16.3.1 JAR/BOTTLES, BY PACKAGINGTYPE
16.3.1.1 PLASTIC JAR
16.3.1.2 GLASS JAR
16.4 OTHERS
17 MEXICO ADULT VITAMINS GUMMIES MARKET, BY PACKAGING SIZE
17.1 OVERVIEW
17.2 250 MG
17.3 500 MG
17.4 750 MG
17.5 900 MG
17.6 OTHERS
18 MEXICO ADULT VITAMINS GUMMIES MARKET, BY DISTRIBUTION CHANNEL
18.1 OVERVIEW
18.2 STORE BASED RETAIL
18.2.1 STORE BASED RETAIL, BY DISTRIBUTION CHANNEL
18.2.1.1 SUPERMARKET/HYPERMARKET
18.2.1.2 CONVENIENCE STORE
18.2.1.3 SPECIALITY STORES
18.2.1.4 HEALTH/BEAUTY STORES
18.2.1.5 PHARMACIES
18.2.1.6 OTHERS
18.3 ONLINE BASED RETAIL
19 MEXICO ADULT VITAMIN GUMMIES MARKET: COMPANY LANDSCAPE
19.1 COMPANY SHARE ANALYSIS: MEXICO
19.2 INITIATIVE
19.3 EVENT
19.4 PRODUCT EXPANSION
20 SWOT ANALYSIS
21 COMPANY PROFILES
21.1 GLAXOSMITHKLINE PLC
21.1.1 COMPANY SNAPSHOT
21.1.2 REVENUE ANALYSIS
21.1.3 PRODUCT PORTFOLIO
21.1.4 RECENT UPDATES
21.2 BAYER AG
21.2.1 COMPANY SNAPSHOT
21.2.2 REVENUE ANALYSIS
21.2.3 PRODUCT PORTFOLIO
21.2.4 RECENT UPDATE
21.3 PHARMAVITE (A SUBSIDIARY OF OTSUKA HOLDINGS CO., LTD.)
21.3.1 COMPANY SNAPSHOT
21.3.2 REVENUE ANALYSIS
21.3.3 PRODUCT PORTFOLIO
21.3.4 RECENT UPDATES
21.4 NOW FOODS
21.4.1 COMPANY SNAPSHOT
21.4.2 PRODUCT PORTFOLIO
21.4.3 RECENT UPDATES
21.5 CHURCH & DWIGHT CO., INC.
21.5.1 COMPANY SNAPSHOT
21.5.2 REVENUE ANALYSIS
21.5.3 PRODUCT PORTFOLIO
21.5.4 RECENT UPDATES
21.6 GAIA HERBS
21.6.1 COMPANY SNAPSHOT
21.6.2 PRODUCT PORTFOLIO
21.6.3 RECENT UPDATES
21.7 GARDEN OF LIFE
21.7.1 COMPANY SNAPSHOT
21.7.2 PRODUCT PORTFOLIO
21.7.3 RECENT UPDATES
21.8 JAGUAR FLOWER
21.8.1 COMPANY SNAPSHOT
21.8.2 PRODUCT PORTFOLIO
21.8.3 RECENT UPDATES
21.9 NATURE'S BOUNTY (A SUBSIDIARY OF THE CARLYLE GROUP)
21.9.1 COMPANY SNAPSHOT
21.9.2 REVENUE ANALYSIS
21.9.3 PRODUCT PORTFOLIO
21.9.4 RECENT UPDATES
21.1 NATURE'S WAY PRODUCTS, LLC
21.10.1 COMPANY SNAPSHOT
21.10.2 PRODUCT PORTFOLIO
21.10.3 RECENT UPDATE
21.11 OLLY PUBLIC BENEFITS CORPORATION
21.11.1 COMPANY SNAPSHOT
21.11.2 PRODUCT PORTFOLIO
21.11.3 RECENT UPDATE
21.12 RAINBOW LIGHT
21.12.1 COMPANY SNAPSHOT
21.12.2 PRODUCT PORTFOLIO
21.12.3 RECENT UPDATE
21.13 SUGARBEAR
21.13.1 COMPANY SNAPSHOT
21.13.2 PRODUCT PORTFOLIO
21.13.3 RECENT UPDATE
22 QUESTIONNAIRE
23 RELATED REPORTS
List of Table
TABLE 1 IMPORT DATA OF PROVITAMINS AND VITAMINS, NATURAL OR REPRODUCED BY SYNTHESIS, INCL. NATURAL CONCENTRATES, DERIVATIVES; HS CODE - 2936 (USD THOUSAND)
TABLE 2 EXPORT DATA OF PROVITAMINS AND VITAMINS, NATURAL OR REPRODUCED BY SYNTHESIS, INCL. NATURAL CONCENTRATES, DERIVATIVES; HS CODE - 2936 (USD THOUSAND)
TABLE 3 COMPARATIVE ANALYSIS OF TYPE OF VITAMIN GUMMIES
TABLE 4 REGULATORY, CERTIFICATIONS, AND LABELING FRAMEWORK
TABLE 5 MEXICO ADULT VITAMINS GUMMIES MARKET, BY GUMMY TYPE, 2020-2029 (USD THOUSAND)
TABLE 6 MEXICO GUMMY BEARS IN MEXICO ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE, 2020-2029 (USD THOUSAND)
TABLE 7 MEXICO VITAMIN B IN ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE, 2020-2029 (USD THOUSAND)
TABLE 8 MEXICO GUMMY BEARS IN ADULT VITAMINS GUMMIES MARKET, BY VITAMIN CATEGORY, 2020-2029 (USD THOUSAND)
TABLE 9 MEXICO GUMMY RINGS IN MEXICO ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE, 2020-2029 (USD THOUSAND)
TABLE 10 MEXICO VITAMIN B IN ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE, 2020-2029 (USD THOUSAND)
TABLE 11 MEXICO IN GUMMY RINGS IN ADULT VITAMINS GUMMIES MARKET, BY VITAMIN CATEGORY, 2020-2029 (USD THOUSAND)
TABLE 12 MEXICO GUMMY WORMS IN ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE, 2020-2029 (USD THOUSAND)
TABLE 13 MEXICO VITAMIN B IN ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE, 2020-2029 (USD THOUSAND)
TABLE 14 MEXICO GUMMY WORMS IN ADULT VITAMINS GUMMIES MARKET, BY VITAMIN CATEGORY, 2020-2029 (USD THOUSAND)
TABLE 15 MEXICO OTHERS IN ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE, 2020-2029 (USD THOUSAND)
TABLE 16 MEXICO VITAMIN B IN ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE, 2020-2029 (USD THOUSAND)
TABLE 17 MEXICO OTHERS IN ADULT VITAMINS GUMMIES MARKET, BY VITAMIN CATEGORY, 2020-2029 (USD THOUSAND)
TABLE 18 MEXICO ADULT VITAMINS GUMMIES MARKET, BY VITAMIN CATEGORY, 2020-2029 (USD THOUSAND)
TABLE 19 MEXICO ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE, 2020-2029 (USD THOUSAND)
TABLE 20 MEXICO VITAMIN B IN ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE, 2020-2029 (USD THOUSAND)
TABLE 21 MEXICO ADULT VITAMINS GUMMIES MARKET, BY FLAVOR, 2020-2029 (USD THOUSAND)
TABLE 22 MEXICO ADULT VITAMINS GUMMIES MARKET, BY NATURE, 2020-2029 (USD THOUSAND)
TABLE 23 MEXICO ADULT VITAMINS GUMMIES MARKET, BY CLAIM, 2020-2029 (USD THOUSAND)
TABLE 24 MEXICO ADULT VITAMINS GUMMIES MARKET, BY GUMMY PRODUCT CATEGORY, 2020-2029 (USD THOUSAND)
TABLE 25 MEXICO ADULT VITAMINS GUMMIES MARKET, BY FUNCTION, 2020-2029 (USD THOUSAND)
TABLE 26 MEXICO ADULT VITAMINS GUMMIES MARKET, BY PACKAGING TYPE, 2020-2029 (USD THOUSAND)
TABLE 27 MEXICO JAR/BOTTLES IN ADULT VITAMINS GUMMIES MARKET, BY PACKAGING TYPE, 2020-2029 (USD THOUSAND)
TABLE 28 MEXICO ADULT VITAMINS GUMMIES MARKET, BY PACKAGING SIZE, 2020-2029 (USD THOUSAND)
TABLE 29 MEXICO ADULT VITAMINS GUMMIES MARKET, BY DISTRIBUTION CHANNEL, 2020-2029 (USD THOUSAND)
TABLE 30 MEXICO STORE BASED RETAIL IN ADULT VITAMINS GUMMIES MARKET, BY DISTRIBUTION CHANNEL, 2020-2029 (USD THOUSAND)
List of Figure
FIGURE 1 MEXICO ADULT VITAMIN GUMMIES MARKET: SEGMENTATION
FIGURE 2 MEXICO ADULT VITAMIN GUMMIES MARKET: DATA TRIANGULATION
FIGURE 3 MEXICO ADULT VITAMIN GUMMIES MARKET: DROC ANALYSIS
FIGURE 4 MEXICO ADULT VITAMIN GUMMIES MARKET: COUNTRY VS REGIONAL MARKET ANALYSIS
FIGURE 5 MEXICO ADULT VITAMIN GUMMIES MARKET: COMPANY RESEARCH ANALYSIS
FIGURE 6 MEXICO ADULT VITAMIN GUMMIES MARKET: TYPE LIFELINE CURVE
FIGURE 7 MEXICO ADULT VITAMIN GUMMIES MARKET: MULTIVARIATE MODELLING
FIGURE 8 MEXICO ADULT VITAMIN GUMMIES MARKET: INTERVIEW DEMOGRAPHICS
FIGURE 9 MEXICO ADULT VITAMIN GUMMIES MARKET: DBMR MARKET POSITION GRID
FIGURE 10 MEXICO ADULT VITAMIN GUMMIES MARKET: THE MARKET CHALLENGE MATRIX
FIGURE 11 MEXICO ADULT VITAMIN GUMMIES MARKET: VENDOR SHARE ANALYSIS
FIGURE 12 MEXICO ADULT VITAMIN GUMMIES MARKET: SEGMENTATION
FIGURE 13 INCREASING INCIDENCES OF VITAMIN DEFICIENCIES AND UNDERNOURISHMENT IS EXPECTED TO DRIVE MEXICO ADULT VITAMIN GUMMIES MARKET IN THE FORECAST PERIOD
FIGURE 14 GUMMY BEARS SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE MEXICO ADULT VITAMIN GUMMIES MARKET IN 2022 & 2029
FIGURE 15 MEXICO ADULT VITAMIN GUMMIES MARKET: FACTORS AFFECTING DISPOSABLE INCOME OR SPEND DYNAMICS OF THE CONSUMERS
FIGURE 16 SUPPLY CHAIN ANALYSIS
FIGURE 17 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF MEXICO ADULT VITAMIN GUMMIES MARKET
FIGURE 18 MEXICO ADULT VITAMINS GUMMIES MARKET: BY GUMMY TYPE, 2021
FIGURE 19 MEXICO ADULT VITAMINS GUMMIES MARKET, BY VITAMIN CATEGORY, 2021
FIGURE 20 MEXICO ADULT VITAMINS GUMMIES MARKET, BY VITAMIN TYPE, 2021
FIGURE 21 MEXICO ADULT VITAMINS GUMMIES MARKET, BY FLAVOR, 2021
FIGURE 22 MEXICO ADULT VITAMINS GUMMIES MARKET, BY NATURE, 2021
FIGURE 23 MEXICO ADULT VITAMINS GUMMIES MARKET, BY CLAIM, 2021
FIGURE 24 MEXICO ADULT VITAMINS GUMMIES MARKET, BY GUMMY PRODUCT CATEGORY, 2021
FIGURE 25 MEXICO ADULT VITAMINS GUMMIES MARKET, BY FUNCTION, 2021
FIGURE 26 MEXICO ADULT VITAMINS GUMMIES MARKET, BY PACKAGING TYPE, 2021
FIGURE 27 MEXICO ADULT VITAMINS GUMMIES MARKET, BY PACKAGING SIZE, 2021
FIGURE 28 MEXICO ADULT VITAMINS GUMMIES MARKET, BY DISTRIBUTION CHANNEL, 2021
FIGURE 29 MEXICO ADULT VITAMIN GUMMIES MARKET: COMPANY SHARE 2021 (%)