Rapport d’analyse de la taille, de la part et des tendances du marché mondial de la crème à fouetter – Aperçu et prévisions de l’industrie jusqu’en 2031

Analyse du marché de la crème à fouetter

Le marché de la crème à fouetter a connu des avancées significatives en termes de méthodes et de technologies, améliorant la qualité des produits et élargissant les applications. Les innovations récentes incluent le traitement à ultra-haute température (UHT), qui prolonge la durée de conservation tout en préservant la saveur et la texture. Cette méthode permet aux fabricants de proposer des produits à base de crème à fouetter qui ne nécessitent aucune réfrigération jusqu'à leur ouverture, répondant ainsi à la demande croissante de commodité.

De plus, les progrès de la technologie d'émulsification ont amélioré la stabilité de la crème fouettée, réduisant ainsi les risques de séparation et améliorant ses performances dans les applications de boulangerie et culinaires. Ces développements technologiques améliorent non seulement la qualité du produit, mais permettent également une plus large gamme d'utilisations, notamment dans les desserts, les boissons et les sauces.

La croissance du marché est également portée par la popularité croissante des alternatives à la crème fouettée à base de plantes, reflétant les préférences des consommateurs pour les produits végétaliens et sans lactose . Ce segment gagne rapidement du terrain, attirant les consommateurs soucieux de leur santé et ceux qui ont des restrictions alimentaires.

Le marché de la crème à fouetter devrait donc poursuivre sa trajectoire ascendante, portée par l’innovation, la diversité des applications et la demande croissante d’options plus pratiques et plus saines. Cette croissance offre aux fabricants l’occasion d’explorer de nouvelles gammes de produits et d’améliorer les offres existantes.

Taille du marché de la crème à fouetter

Français La taille du marché mondial de la crème à fouetter était évaluée à 913,74 millions USD en 2023 et devrait atteindre 1 415,12 millions USD d'ici 2031, avec un TCAC de 5,62 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une analyse des prix, une analyse de la part de marque, une enquête auprès des consommateurs, une analyse démographique, une analyse de la chaîne d'approvisionnement, une analyse de la chaîne de valeur, un aperçu des matières premières/consommables, des critères de sélection des fournisseurs, une analyse PESTLE, une analyse Porter et un cadre réglementaire.

Tendances du marché de la crème à fouetter

« L’essor de la crème fouettée à base de plantes »

A significant trend in the whipping cream market is the increasing demand for plant-based alternatives. As consumers become more health-conscious and environmentally aware, many are opting for dairy-free options made from ingredients such as coconut, almond, and soy. For instance, in January 2023, Alamance Foods introduced Whipt, a ground-breaking plant-based whipped cream alternative available in oat, almond, and coconut varieties. The oat version, noted for its delightful vanilla flavor, caters to the increasing demand for vegan-friendly options. With a focus on health and environmental consciousness, Whipt aims to meet the needs of health-conscious consumers, particularly in a post-pandemic world where wellness and mindful eating are priorities.

Report Scope and Whipping Cream Market Segmentation    

Whipping Cream Market Definition

Whipping cream, also known as heavy cream, is a high-fat dairy product made from the milk of cows. It contains at least 36% milk fat, which allows it to be whipped into a light, airy texture. This process enhances its volume and makes it ideal for various culinary applications, such as topping desserts, incorporating into sauces, and creating mousses. Whipping cream can be used sweetened or unsweetened and is often flavored with vanilla or other extracts. It can also be used in savory dishes, adding richness and creaminess. Properly stored, whipping cream has a relatively long shelf life.

Whipping Cream Market Dynamics

Drivers

• Rising Demand for Dairy Products

The rising consumer preference for dairy products significantly boosts the whipping cream market. Health-conscious consumers are increasingly recognizing the nutritional benefits of dairy, such as calcium and protein, which enhance their diets. In addition, the rich taste and versatility of whipping cream in various culinary applications, from desserts to sauces, make it a sought-after ingredient. For instance, in July 2023, Lactalis American Group launched President Whipped Creme, a premium whipped cream that embodies the essence of traditional French culinary artistry. Crafted from a classic Chantilly recipe, this new product aims to transform everyday dishes into luxurious gourmet experiences. With its fine texture and rich flavor, President Whipped Creme offers consumers a taste of fine dining directly from the can, enhancing various desserts and culinary creations.

• Rise in Food Service Industry

The growth of the food service industry significantly drives the whipping cream market. As the number of restaurants, cafes, and catering services expands, the demand for whipping cream increases due to its versatility in culinary applications. For instance, in September 2023, Whipnotic expanded its product line by introducing two enticing flavors: Brownie Batter and Peach Mango. Known for its swirled whipped cream, Whipnotic emphasizes quality by using real cream and skim milk in its formulations. The whipped cream is conveniently dispensed from innovative cans featuring advanced nozzle technology, ensuring a delightful and airy texture perfect for enhancing desserts and beverages.

Opportunities

• Rise in Popularity of Home Baking

The surge in home baking, particularly during the pandemic, has created significant opportunities in the whipping cream market. As consumers turned to baking as a recreational activity while spending more time at home, the demand for high-quality ingredients, including whipping cream, skyrocketed. For instance, sales of whipping cream in retail outlets increased by over 30% in 2020, as home bakers sought to replicate professional-quality desserts. Social media platforms such as Instagram and TikTok further fueled this trend, with users sharing recipes and showcasing their creations. This growing interest in baking not only boosts whipping cream consumption but also encourages manufacturers to innovate with new product offerings tailored to home bakers.

• Growth of Online Food Retail

The rapid expansion of online food retail presents significant opportunities for the whipping cream market. E-commerce platforms, such as Amazon Fresh and Walmart Grocery, provide consumers with easy access to a variety of whipping cream products, including specialty and organic options. This convenience caters to busy lifestyles and the growing trend of home baking. For instance, in November 2022, California Farms unveiled a new heavy whipping cream alternative made from plant-based ingredients, specifically coconut oil. This unsweetened and unflavored product is designed for versatile use in whipping, cooking, and baking, appealing to both vegans and those seeking dairy alternatives. In addition, it is gluten-free, non-GMO certified, vegan, and kosher, ensuring inclusivity for various dietary preferences while maintaining high quality and taste.

Restraints/Challenges

• Shelf Life Issues

Shelf life issues significantly hinder the whipping cream market, particularly for fresh varieties, which typically have a limited shelf life of around 2 to 3 weeks. This short duration poses challenges for retailers and distributors, leading to increased spoilage and waste. As a result, businesses may experience lower sales due to the inability to maintain optimal inventory levels. In addition, frequent restocking requirements add logistical burdens, increasing operational costs. Consumers may also be hesitant to purchase whipping cream if they perceive a risk of it expiring quickly, further impacting market demand. Ultimately, these factors create considerable challenges in managing the whipping cream supply chain effectively.    

• Competition from Alternatives

The whipping cream market is hindered by intense competition from non-dairy and plant-based alternatives. As more consumers adopt vegan and lactose-free diets, these products are increasingly appealing due to their health perceptions and longer shelf lives. Non-dairy whipping creams, made from ingredients such as coconut, soy, or almond, are often marketed as healthier options, attracting consumers seeking low-calorie or allergen-free alternatives. This shift poses a significant threat to traditional whipping creams, as many consumers prioritize convenience and health in their purchasing decisions. Consequently, the rising popularity of these alternatives limits the growth potential for conventional whipping cream in the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Whipping Cream Market Scope

The market is segmented on the basis of product, application, container, fat content, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Dairy
  • Light
  • Heavy
  • Others
• Non-Dairy

 Application

• B2B
• B2C

 Distribution Channel

• Warehouse Clubs
• Variety Stores
• Department Stores
• Online Retail
• Convenience Stores
• Supermarkets and Hypermarkets
• Specialist Retailers
• Others

 Container

• Metal Can
• Plastic Tub
• Tetra Pak
• Other

Fat Content

• Regular (30-36%)
• Light (25-29%)
• Ultra Light (15-19%)
• Non-Fat (0%)

Whipping Cream Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product, application, container, fat content, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Asia-Pacific is expected to dominate the whipping cream market, driven by the increasing adoption in food service establishments. The region's rising disposable incomes and changing consumer preferences for bakery and dessert products further fuel this growth. In addition, the expansion of cafes and restaurants enhances the demand for high-quality whipping cream in culinary applications.

Europe is expected to show significant growth in the whipping cream market, driven by increased product demand in countries such as the United Kingdom, Belgium, Germany, the Netherlands, and France. The rising use of whipping cream in popular applications such as pancakes and coffee further fuels this trend, enhancing its market presence across the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Whipping Cream Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Whipping Cream Market Leaders Operating in the Market Are:

• Arla Foods amba (Denmark)
• GCMMF (India)
• Land O'Lakes, Inc. (U.S.)
• Royal FRIESLANDCAMPINA NV (Netherlands)
• Groupe Lactalis (France)
• Agropur (Canada)
• Dairy Farmers of America, Inc. (U.S.)
• Saputo Inc. (Canada)
• Organic Valley (U.S.)
• Fonterra Co-operative Group Limited (New Zealand)

Latest Developments in Whipping Cream Market

• In July 2023, Lactalis American Group launched President Whipped Creme, a premium whipped cream that embodies the essence of traditional French culinary artistry. Crafted from a classic Chantilly recipe, this new product aims to transform everyday dishes into luxurious gourmet experiences. With its fine texture and rich flavor, President Whipped Creme offers consumers a taste of fine dining directly from the can, enhancing various desserts and culinary creations
• In January 2023, Alamance Foods introduced Whipt, a groundbreaking plant-based whipped cream alternative available in oat, almond, and coconut varieties. The oat version, noted for its delightful vanilla flavor, caters to the increasing demand for vegan-friendly options. With a focus on health and environmental consciousness, Whipt aims to meet the needs of health-conscious consumers, particularly in a post-pandemic world where wellness and mindful eating are priorities
• In November 2022, California Farms unveiled a new heavy whipping cream alternative made from plant-based ingredients, specifically coconut oil. This unsweetened and unflavored product is designed for versatile use in whipping, cooking, and baking, appealing to both vegans and those seeking dairy alternatives. In addition, it is gluten-free, non-GMO certified, vegan, and kosher, ensuring inclusivity for various dietary preferences while maintaining high quality and taste
• In January 2021, Oatly launched a revolutionary "whippable" vegan cream that boasts an impressive 88% lower climate footprint compared to traditional dairy options. This product aligns with the increasing consumer demand for sustainable and plant-based alternatives. Oatly's innovative formulation provides a creamy texture suitable for whipping, cooking, and baking, making it a versatile choice for health-conscious consumers who prioritize environmental responsibility alongside taste
• En février 2020, Dairy Farmers of America a finalisé l'acquisition stratégique de Dean Foods, le plus grand producteur de lait aux États-Unis, pour 425 millions de dollars. Cette acquisition devrait considérablement renforcer l'empreinte géographique de Dairy Farmers of America, permettant une distribution élargie et une meilleure portée sur le marché. En intégrant les ressources et l'infrastructure de Dean Foods, l'entreprise vise à renforcer sa position au sein de l'industrie laitière et à mieux servir les consommateurs

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