- In February 2023, Hanesbrand, a prominent intimate apparel, underwear, sleepwear, and socks brand, launched the "Make Yourself Comfortable" campaign. The campaign highlights modern prints, vibrant colors, and youthful silhouettes across its product categories.
- In September 2022, Jockey inaugurated a flagship store in Delhi, India, featuring the brand's complete portfolio, including sleepwear, innerwear, bras, and athleisure collections.
- In September 2022, Hasbro collaborated with Cribstar to launch a new baby and children's collection inspired by Hasbro's popular family brands.
- In August 2022, Hanky Panky, a renowned intimates and sleepwear brand, opened its first physical storefront in New York's West Village, marking its entry into the retail space.
- In April 2022, Victoria's Secret & Co. debuted its PINK Beauty and Victoria's Secret Beauty products on Amazon, offering around 120 items eligible for fast, free Prime delivery. This move expanded the company's product reach and enhanced customer accessibility.
Frequently Asked Questions
The market is segmented based on Segmentation, By End User (Women, Kids, and Men), Distribution Channel (Hypermarket/Supermarket, Online, Discount Stores, and Others) – Industry Trends and Forecast to 2031
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The Global Sleepwear Market size was valued at USD 21.06 USD Billion in 2023.
The Global Sleepwear Market is projected to grow at a CAGR of 5.5% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
