“Increasing Adoption of Zero-Trust Security Models”
A prominent trend in the Global Secure Access Service Edge (SASE) Market is the increasing adoption of zero-trust security models. With the growing complexity of cyber threats and distributed workforces, businesses are prioritizing security solutions that assume no user or device is trustworthy by default. Zero-trust frameworks within SASE solutions enforce strict access controls and continuous verification of users, devices, and network traffic. This approach helps minimize the risk of data breaches and unauthorized access, particularly as organizations move their critical applications to the cloud. For instance, companies such as Zscaler and Palo Alto Networks are enhancing their SASE offerings with integrated zero-trust access, aligning with the rising demand for more granular security across increasingly decentralized infrastructures.