Marché mondial de l’analyse du parcours client – ​​Tendances et prévisions du secteur jusqu’en 2030

Analyse du marché et de la taille de l'analyse du parcours client

L'analyse du parcours client fournit une boîte à outils aux groupes de business intelligence et de science des connaissances qui les aident à intégrer et à analyser les connaissances multicanal. Ses capacités apportent du contexte et de la clarté au parcours client multicanal avancé. Ce contexte, une fois associé à des outils tels que SQL et Analysis Space, donne un aperçu précis de la manière d'éliminer les points sensibles du processus de conversion client et de fournir des expériences positives dans les moments qui comptent le plus.

Le marché mondial de l'analyse du parcours client était évalué à 9,96 milliards USD en 2022 et devrait atteindre 41,70 milliards USD d'ici 2030, enregistrant un TCAC de 19,6 % au cours de la période de prévision 2023-2030. Les « logiciels » dominent le segment des composants du marché mondial de l'analyse du parcours client en raison de la demande de systèmes de tableau de bord d'analyse des consommateurs. En plus des informations sur le marché telles que la valeur marchande, le taux de croissance, les segments de marché, la couverture géographique, les acteurs du marché et le scénario du marché, le rapport de marché organisé par l'équipe de recherche sur le marché de Data Bridge comprend une analyse approfondie des experts, une analyse des importations/exportations, une analyse des prix, une analyse de la consommation de production et une analyse des pilon.

Portée et segmentation du marché de l'analyse du parcours client

Market Definition

Customer journey analytics is weaving together of each touch- point that a consumer interacts across multiple channels. Customer journey analytics provides marketers and professionals of the client experience a unique and important tool to understand and engage with each consumer at a particular position. One can determine the most important consumer peregrinations and can prioritize these openings that vastly impact business pretensions by assaying enormous data points in real- time..

Global Customer Journey Analytics Market Dynamics

Drivers

• Growing Need to Provide Better Customer Experience

The recent technology and digital metamorphosis smash have led to a client revolution in terms of changes in buying actions, choices, and modes. Guests no longer predicate their fidelity on price or product. Rather, they stay pious to companies due to the experience they admit. Client experience encompasses every aspect of a company’s immolation — the quality of client care, of course, but also advertising, packaging, product and service features, ease of use, and trust ability. Exceptional client experience is the stylish competitive advantage a company can secure. Client experience has risen in significance over the last decade and is now lauded as the primary competitive battlefield for enterprises across diligence. From fiscal services and telecommunications to healthcare and retail, it's now honored that exceptional  customer experience can significantly impact business issues, similar as a share of portmanteau, retention, and client continuance value.

• Increased Number of Industries Globally

Growing number of small and medium scale enterprises all around the globe is one of the major factors fostering the growth of the market. In other words, increased number of banking, financial services, and insurance (BFSI), government and public sector, healthcare and life sciences, manufacturing, retail and e-commerce, telecommunication, and IT industries, is directly influencing the growth rate of the market.

Opportunities

• Rise in Demand for Real-Time Customer Journey

In moment’s digital and big data period, data can be structured or unshaped, and utmost of it resides outside enterprises. Therefore, it has come pivotal to have a platform that can be used to integrate various client information. Presently, enterprises need a comprehensive client trip analytics platform that can collect a high volume of client data in real time to give meaningful perceptivity. This can assimilate data, structure, upgrade, give the exploratory capability, identify and estimate various patterns, and help make sapience- grounded opinions briskly. The client trip analytics offers layers that enable druggies to explore data in understanding client requirements and design trends, and draw precious perceptivity using known analysis styles, similar as deals and marketing optimization, cost optimization, threat operation, and social network analysis. The rearmost data and analytics tools are projected to give growth openings to dissect data for the benefit of guests and the request.

Restraints/ Challenges

• Difficulty in Quantifying Customer Experience RoI (Return of Investment )

All associations want to measure and manage their sweats with figures. Quantifying the RoI (return of investment ) of client experience is the toughest challenge for customer experience leaders, but it's most important for brands to justify fiscal results. Organizations across diligence struggle to connect client and peregrinations to business-critical KPIs, similar as profit, churn, and cost to serve. The association faces an incapability to measure the impact of customer experience on business issues, which makes it delicate to secure a customer experience budget. Organizations that are challenged to quantify the ROI  (return of investment )  of customer experience enterprise report stagnant budgets or small diminishments. Without coffers, customer experience leaders cannot invest in the technology necessary to effectively measure and ameliorate client experience. Investing in customer experience brings a strong return on investment. A large quantum of structured and unshaped databases bear significant coffers, similar as plutocrat, time, and workers, to dissect. This creates issues that block the optimum RoI  (return of investment )  from client trip analytics.

• Data Security and Privacy Concerns

Security pitfalls are projected to grow indeed further in the future. In the once four times, the fiscal impact of cybercrimes has increased by nearly 78, and the time it takes to resolve cyberattacks has doubled. The increase in data from various sources is clumsy for several IT brigades. The associations are gathering data through multiple touchpoints and measuring it nearly. Similar data, which is used in support and dispatches, may include a variety of data types, similar as public information, big data, and small data collected from the guests. This data can include warrants, individual preferences, and streamlined contact information on products, services, and communication platforms. Therefore, the merchandisers need to insure high- position data security to maintain client trust.

This global customer journey analytics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global customer journey analytics market  contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In January 2021, NICE launched the new intertwined capabilities between NICE in Contact CUSTOMER EXPERIENCEone and Microsoft Brigades, empowering real- time recording as well as comity with a range of affiliated operations. This launch of new capabilities will enable guests to guard every commerce using global, carrier- grade voice services
• In December 2020, Genesys launched Genesys Digital, a new business unit of Genesys. Genesys Digital will concentrate on enabling companies to keep pace with consumers’ evolving preferences for digital engagement across the client trip, whether using webchat for an inquiry, cataloging an appointment via textbook, or entering care from a chatbot
• In November 2020, SAP completed the accession of Emarsys, an omnichannel client engagement platform provider. The Emarsys products will be added to the SAP Client Experience portfolio. The addition of Emarsys products in the SAP Client Experience portfolio will enable SAP to engage guests and deliver hyperactive- substantiated, omnichannel engagements in real time.

Global Customer Journey Analytics Market Scope

The global customer journey analytics market is segmented on the basis of component, interaction deployment mode, organization size, application, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component  

• Solution
• Services

Interaction

• Mobile
• Social Media
• Web
• Call Center
• Email
• Branch/Store
• Others

Deployment Mode

• Cloud
• On-Premise

Organization Size

• Large Enterprises
• Small and Medium-Sized Enterprises

Application

• Customer Churn Analysis
• Product Management
• Brand Management
• Customer Behavioral Analysis
• Campaign Management
• Customer Segmentation and Targeting
• Others

End User

• BFSI
• Manufacturing
• Government and Defense
• Telecommunications and IT
• Automotive and Transportation
• Retail and Ecommerce
• Healthcare and Life Science
• Media and  Entertainment
• Travel and Hospitality
• Energy and Utilities
• Others

Global Customer Journey Analytics Market Region Analysis/Insights

The global customer journey analytics market is analysed and market size insights and trends are provided by country, component, interaction deployment mode, organization size, application, and end user as referenced above.

The regions covered in the global customer journey analytics market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa. The countries covered in the global customer journey analytics market report are U.S., Canada, Mexico, Brazil, Argentina, the Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa.

L’Amérique du Nord domine le marché mondial de l’analyse du parcours client en raison de l’augmentation de la demande pour le produit de la part des secteurs de l’électronique grand public et de la médecine, ainsi que des avancées technologiques dans la région.

L'Asie-Pacifique (APAC) devrait connaître une croissance significative au cours de la période de prévision 2023-2030 en raison de la forte prévalence de l'émergence de nouveaux produits innovants dans la région. En outre, la présence et la disponibilité des marques mondiales et les défis rencontrés en raison de la concurrence importante ou rare des marques locales et nationales, l'impact des tarifs nationaux et les routes commerciales sont pris en compte lors de l'analyse prévisionnelle des données de la région.

Analyse du paysage concurrentiel et des parts de marché mondiales de l'analyse du parcours client

Le paysage concurrentiel du marché mondial de l'analyse du parcours client fournit des détails sur les concurrents. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit et la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liée au marché mondial de l'analyse du parcours client

Certains des principaux acteurs opérant sur le marché mondial de l'analyse du parcours client sont :

• Oracle (États-Unis)
•  Adobe. (États-Unis)
• Salesforce, Inc. (États-Unis)
• NICE (États-Unis)
• SAP (Allemagne)
• Google (États-Unis)
• Microsoft (États-Unis)
• Genesys. (États-Unis)
• Cisco Systems, Inc. (États-Unis)
• Teradata. (États-Unis)
• Altérien. (États-Unis)
• Pointilliste. (États-Unis)
• à Quba (Afrique du Sud)
• Kitewheel (États-Unis)
• Verint Systems Inc. (États-Unis)
• Thunderhead (Royaume-Uni)
• Servion Global Solutions (Inde)
• CallMiner. (États-Unis)
• NGDATA, Inc. (Belgique)
• Acoustique (États-Unis)
• FirstHive (États-Unis)
• CaliberMind (États-Unis)
• Amperity, Inc. (États-Unis)
• Cerebri AI (États-Unis)

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