Marché de l'audiovisuel professionnel en France - Tendances et prévisions du secteur jusqu'en 2029

Analyse et perspectives du marché français Pro AV (Audio-Visuel)

Les avancées technologiques telles que l'affichage haute définition et les technologies cloud modifient la manière dont les équipements audiovisuels professionnels sont utilisés pour communiquer, diffuser, interagir, collaborer et faire de la publicité dans les environnements commerciaux. Le matériel audiovisuel professionnel comprend des écrans, des caméras, des microphones, des haut-parleurs et des barres de son, des projecteurs et autres.

La demande en Pro AV (Audio-Visual) est en croissance et va encore croître à l'avenir. Data Bridge Market Research analyse que le marché français Pro AV (Audio-Visual) va croître à un TCAC de 7,1% de 2022 à 2029.

Définition du marché

L'audiovisuel (AV) est un média électronique possédant une solution qui offre des composants sonores et visuels/vidéo tels que des présentations de diapositives, des films, des programmes télévisés, des conférences d'entreprise, des services religieux et des productions théâtrales en direct.

Dynamique du marché français de l'audiovisuel professionnel

Cette section traite de la compréhension des moteurs, des avantages, des opportunités, des contraintes et des défis du marché. Tout cela est discuté en détail ci-dessous :

Conducteurs

• L'intelligence artificielle dans les systèmes audiovisuels professionnels

L’intelligence artificielle a récemment joué un rôle essentiel dans le renforcement et la transformation des industries du monde entier. Des organismes gouvernementaux et des grandes organisations aux petites entreprises en ligne, l’intelligence artificielle (IA) est utilisée par de nombreuses entités dans le monde entier.

• L'avènement des infrastructures à haut débit et des technologies ATSC 3.0

High-speed networks provide a suitable medium capable of quickly transferring/delivering information, communications and entertainment. A high-speed wired/wireless network interface can communicate/have digital bits at high speed. They are making quick delivery of significant size content such as full motion video or clips like that seen on broadcast, TV cable and satellite television channels.

• IoT & Advancement Cloud Systems Aiding Pro AV Services

There has been a progressive shift in the IoT ecosphere in recent years. This ecosphere is served by various standard electronic parts that are the hardware integrated with multiple software. Utilizing custom pro AV services in the IoT era is an absolute necessity driving pro AV services aided by IoT technology. Since IoT-enabled devices can connect with the broader advanced network, they achieve extensive functionality. IoT-enabled devices are widely adopted in mass media, broadcast, transportation, packaging, healthcare and other industries.

Opportunity

• Rise In Demand For Wireless Professional AV Systems

It's incredible when you think about the evolution of the network. It wasn't that long ago that we were frustrated with slow connections, bulky devices and not much. As we move into the age of fast mobile end wireless connections and BYOD, a consumer-grade network will no longer do. We have entered the era of purpose-built digital infrastructures. More specifically, they are digital media infrastructures. Because no matter if you work in an office environment or deployed unit for the military, there is a high probability that 75% of the traffic on your infrastructure will be media.

Restraint/Challenge

• Cyber Security & Privacy Threats In Audio Visual Systems

Due to COVID-19, cybercrime and cybersecurity issues increased by 600% in 2020. Flaws in network security are a weakness that hackers exploit to perform unauthorized actions within a system. According to Purple Sec LLC, in 2018, mobile malware variants for mobile have increased by 54% 2018, out of which 98% of mobile malware targeted Android devices. 25% of businesses are estimated to have been victims of crypto-jacking, including the media industry.

Covid-19 Impact on France Pro AV (Audio-Visual) Market

COVID-19 has negatively affected the France Pro AV (Audio-Visual) market. The supply chain of all the industries has been severely affected, especially the electronic components. Component suppliers are struggling to meet demand, so manufacturers can't build the products in time, so integrators are facing project delays. End users aren't getting to use the tools they need to move their organizations forward. Most industries are facing production delays due to these reasons. The spike in demand was met by a fall in supply.

Recent Developments

• In June 2022, Roland Corporation launched the V-160HD Streaming Video Switcher. The critical feature offered were multichannel HD video switching products and the first with built-in streaming capabilities
• In May 2022, AVI SYSTEMS acquired CIM Audio Visual / CCS Presentation Systems. The main objective behind this acquisition was to strengthen further the company's audio-visual solutions portfolio, specifically for education and corporate markets

France Pro AV (Audio-Visual) Market Scope

The running footwear market is segmented based on the type, technology, distribution channel and application. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Product
• Services

On the basis of type, France Pro AV (Audio-Visual) market is segmented into product and services.

Technology

• Cloud based
• Satellite broadcast
• Virtual
• Hybrid

On the basis of technology, France Pro AV (Audio-Visual) market is segmented into cloud based, satellite broadcast, virtual and hybrid.

Distribution Channel

• Distributors
• Direct sales
• Specialty stores
• E-commerce
• Others

On the basis of distribution channel, France Pro AV (Audio-Visual) market is segmented into distributors, direct sales, specialty stores, e-commerce and others.

Application

• Corporate
• Media & entertainment
• Theaters/live events
• Retail
• Education
• Healthcare
• Hospitality
• Others

On the basis of application, France Pro AV (Audio-Visual) market is segmented into corporate, media & entertainment, theaters/live events, retail, education, healthcare, hospitality and others.

France Pro AV (Audio-Visual) Market Regional Analysis/Insights

France Pro AV (Audio-Visual) market is analysed and market size insights and trends are provided by country, type, technology, distribution channel and application, as referenced above.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impact the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, disease epidemiology and import-export tariffs are some of the significant pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to substantial or scarce competition from local and domestic brands' impact on sales channels are considered while providing a forecast analysis of the country data.

Competitive Landscape and France Pro AV (Audio-Visual) Market Share Analysis

Le paysage concurrentiel du marché français Pro AV (Audio-Visuel) fournit des informations sur les concurrents. Les détails comprennent un aperçu de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus ne concernent que l'orientation des entreprises sur le marché français Pro AV (Audio-Visuel).

Certains des principaux acteurs clés du marché français Pro AV (Audio-Visuel) sont Roland Corporation, AVI SYSTEMS, Biamp Systems, Avidex Industries, LLC, New Era Technology, Panasonic Connect Co., Ltd. (marque de Panasonic Holdings Corp), Lenovo, Sennheiser electronic GmbH & Co. KG, Crestron Electronics, Inc., ATEN INTERNATIONAL Co., Ltd., ViewSonic Corporation, Yamaha Corporation, Kramer, IRELEM, HARMAN International, Seiko Epson Corporation entre autres.

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