Marché australien de l’audiovisuel professionnel – Tendances et prévisions du secteur jusqu’en 2029

Analyse et perspectives du marché australien de l'audiovisuel professionnel

L'audiovisuel (AV) est un média électronique possédant une solution qui offre à la fois des composants sonores et visuels/vidéo tels que des présentations sur bande de diapositives, des films, des programmes de télévision, des conférences d'entreprise, des services religieux et des productions théâtrales en direct. Avec l'avancement des tendances technologiques telles que les technologies d'affichage haute définition, les technologies cloud et autres, les équipements audiovisuels professionnels sont en train de changer la façon dont les équipements audiovisuels professionnels sont utilisés pour communiquer, diffuser, interagir, collaborer et faire de la publicité dans les environnements commerciaux. Les équipements audiovisuels professionnels comprennent des composants tels que des écrans, des caméras, des microphones, des haut-parleurs et des barres de son, des projecteurs et autres.

La demande pour le Pro AV (Audio-Visual) augmente et augmentera également à l'avenir. Data Bridge Market Research analyse que le marché australien du Pro AV (Audio-Visual) connaîtra une croissance de 7,3 % au cours de la période de prévision de 2022 à 2029.

Dynamique du marché australien Pro AV (audiovisuel)

Conducteurs

• L'intelligence artificielle dans les systèmes audiovisuels professionnels

L’intelligence artificielle a récemment joué un rôle essentiel dans le renforcement et la transformation des industries du monde entier. Des organismes gouvernementaux aux grandes organisations en passant par les petites entreprises en ligne, l’intelligence artificielle (IA) est utilisée par de nombreuses entités à travers le monde.

• Avènement des infrastructures à haut débit et des technologies ATSC 3.0

High-speed networks provide a suitable medium capable of quickly transferring/delivering information, communications and entertainment. High-speed wired/wireless networks interface can transfer/deliver digital bits at high speed. Making instantaneous delivery of large size content such as full motion video or clips like that seen on broadcast, TV cable and satellite television channels.

• IoT & Advancement Cloud Systems Aiding Pro AV Services

There has been a progressive shift in the IoT ecosphere in recent years. This ecosphere is served by various standard electronic parts that are the hardware integrated with various software. The importance of utilizing custom pro AV services in the IoT era is an absolute necessity that is driving pro AV services aided by IoT technology. Since IoT enabled devices can connect with the advanced broader network, they are achieving extensive functionality. IoT-enabled devices are widely adopted in various industries such as mass media, broadcast industry, transportation, packaging, healthcare, and others.

Opportunities

• Rise In Demand For Wireless Professional AV Systems

It's amazing when you think about the evolution of the network. It wasn't that long ago that we were frustrated with slow connections, bulky devices and not much, as we move into the age of very fast mobile end wireless connections and BYOD a consumer-grade network will no longer do. We have entered the age a purpose-built digital infrastructures. More specifically, they are digital media infrastructures. Because no matter if you work in an office environment or deployed unit for the military, there is a high probability that' 75% of the traffic on your infrastructure will be media.

Restraints/Challenges

• Cyber Security & Privacy Threats In Audio Visual Systems

Due to COVID-19, cybercrime and cybersecurity issues increased by 600% in 2020. Flaws in network security is a weakness which a hackers exploit to perform unauthorized actions within a system. According to Purple Sec LLC, in 2018 mobile malware variants for mobile have increased by 54% in 2018 out of which 98% of mobile malware targeted Android devices. 25% of businesses are estimated to have been victims of crypto-jacking, including the media industry.

Covid-19 Impact on Australia Pro AV (Audio-Visual) Market

The COVID-19 has negatively affected the Australia Pro AV (Audio-Visual) market. The supply chain of all the industries have been severely affected, especially the electronic components. Component suppliers are struggling to meet demand, so manufacturers can't build the products in time, which means integrators are facing delays in projects, and end users aren't getting to use the tools they need to move their organizations forward. Most industries are facing production delays due to these reasons. The spike in demand was met by a fall in supply.

Recent Developments

• In June 2022, Roland Corporation launched the V-160HD Streaming Video Switcher. The key feature offered were multichannel HD video switching products and the first with built-in streaming capabilities.
• In May 2022, AVI SYSTEMS acquired CIM Audio Visual / CCS Presentation Systems. The main objective behind this acquisition was to further strengthen the company’s audio visual solutions portfolio specifically for education and corporate markets.

Australia Pro AV (Audio-Visual) Market Scope

The running footwear market is segmented on the basis of the type, technology, distribution channel and application. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Product
• Services

On the basis of type, Australia Pro AV (Audio-Visual) market is segmented into product and services.

Technology

• Cloud Based
• Satellite Broadcast
• Virtual
• Hybrid

On the basis of technology, Australia, Pro AV (Audio-Visual) market is segmented into cloud based, satellite broadcast, virtual and hybrid.

Distribution Channel

• Distributors
• Direct Sales
• Specialty Stores
• E-Commerce
• Others

On the basis of distribution channel, Australia Pro AV (Audio-Visual) market is segmented into distributors, direct sales, specialty stores, e-commerce and others.

Application

• Corporate
• Media & Entertainment
• Theaters/Live Events
• Retail
• Education
• Healthcare
• Hospitality
• Others

On the basis of application, Australia Pro AV (Audio-Visual) market is segmented into corporate, media & entertainment, theaters/live events, retail, education, healthcare, hospitality and others.

Australia Pro AV (Audio-Visual) Market Regional Analysis/Insights

The Australia Pro AV (Audio-Visual) market is analysed and market size insights and trends are provided by country, type, technology, distribution channel and application as referenced above.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, disease epidemiology and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Australia Pro AV (Audio-Visual) Market Share Analysis

Le paysage concurrentiel du marché australien Pro AV (Audio-Visual) fournit des détails par concurrent. Les détails inclus sont la présentation de l'entreprise, les finances de l'entreprise, les revenus générés, le potentiel du marché, les investissements dans la recherche et le développement, les nouvelles initiatives du marché, la présence mondiale, les sites et installations de production, les capacités de production, les forces et les faiblesses de l'entreprise, le lancement du produit, la largeur et l'étendue du produit, la domination des applications. Les points de données ci-dessus fournis ne concernent que l'orientation des entreprises liées au marché australien Pro AV (Audio-Visual).

Certains des principaux acteurs clés du marché australien Pro AV (audiovisuel) sont Roland Corporation, AVI SYSTEMS, Biamp Systems, Avidex Industries, LLC, New Era Technology, Panasonic Connect Co., Ltd., Lenovo, Sennheiser electronic GmbH & Co. KG, Crestron Electronics, Inc., ATEN INTERNATIONAL Co., Ltd., ViewSonic Corporation, Yamaha Corporation, Kramer, IRELEM, HARMAN International, Seiko Epson Corporation, entre autres.

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