Rapport d’analyse de la taille, de la part et des tendances du marché mondial des produits de traitement des ongles – Aperçu et prévisions de l’industrie jusqu’en 2031

Analyse du marché des produits de traitement des ongles

Le marché mondial des produits de soin des ongles connaît une croissance soutenue, portée par une sensibilisation croissante des consommateurs à la santé des ongles et par la popularité croissante des routines de soins de beauté à domicile. Le marché se caractérise par une gamme diversifiée de produits, notamment des produits de renforcement des ongles, des produits hydratants et des traitements réparateurs, destinés à la fois aux consommateurs individuels et aux salons professionnels. Les canaux de vente au détail en ligne ont considérablement élargi la portée du marché, tandis que les innovations dans les formulations de produits attirent une clientèle plus large. L'Amérique du Nord et l'Europe dominent le marché, bien qu'une croissance rapide soit prévue dans la région Asie-Pacifique en raison de l'augmentation des revenus disponibles et de la sensibilisation à la beauté.

Taille du marché des produits de traitement des ongles

La taille du marché mondial des produits de traitement des ongles était évaluée à 3,60 milliards USD en 2023 et devrait atteindre 5,09 milliards USD d'ici 2031, avec un TCAC de 4,4 % au cours de la période de prévision de 2024 à 2031.

Outre les informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une analyse des prix, une analyse de la part de marque, une enquête auprès des consommateurs, une analyse démographique, une analyse de la chaîne d'approvisionnement, une analyse de la chaîne de valeur, un aperçu des matières premières/consommables, des critères de sélection des fournisseurs, une analyse PESTLE, une analyse Porter et un cadre réglementaire.

Tendances du marché des produits de traitement des ongles

« L’essor des soins des ongles propres et durables »

Une tendance importante sur le marché mondial des produits de soin des ongles est la demande croissante de formules propres et durables. Les consommateurs recherchent de plus en plus des produits exempts de produits chimiques nocifs tels que le formaldéhyde, le toluène et les phtalates, ce qui a entraîné une augmentation des traitements pour les ongles « 5-free » et « 10-free ». En outre, il existe une forte préférence pour les emballages écologiques et les produits cruelty-free, reflétant des préoccupations environnementales et éthiques plus larges. Ce changement stimule l'innovation, les marques développant des alternatives végétales et non toxiques qui ne compromettent pas l'efficacité. Alors que la sensibilisation à la sécurité des ingrédients et à l'impact environnemental continue de croître, le mouvement de la beauté propre devrait jouer un rôle central dans l'avenir du marché du soin des ongles.

Portée du rapport et segmentation     du marché des produits de traitement des ongles

Définition du marché des produits de traitement des ongles

Les produits de soin des ongles sont des formules spécialisées conçues pour améliorer la santé, l'apparence et la résistance des ongles des mains et des pieds. Ces produits répondent à divers problèmes d'ongles, tels que la fragilité, la sécheresse, la desquamation et la décoloration, grâce à des traitements ciblés tels que des renforçateurs d'ongles, des hydratants, des solutions réparatrices et des remèdes antifongiques. Souvent enrichis en vitamines, minéraux et agents hydratants, ils aident à maintenir une croissance saine des ongles et à prévenir les dommages causés par des facteurs environnementaux ou l'utilisation fréquente de vernis à ongles. Disponibles sous diverses formes, notamment des huiles, des crèmes, des sérums et des laques, les produits de traitement des ongles sont essentiels pour les routines de soins des ongles personnelles et professionnelles.

Dynamique du marché des produits de traitement des ongles

Conducteurs  

• Augmentation rapide de la conscience mondiale de la beauté

The surge in global beauty consciousness is a pivotal driver for the nail treatment products market, as consumers increasingly prioritize personal grooming and aesthetic maintenance. This heightened awareness is reflected in the growing demand for specialized nail care solutions that enhance nail health and appearance. With beauty standards evolving and social media amplifying trends, consumers are more inclined to invest in comprehensive nail care regimens, boosting the adoption of advanced treatment products. This trend is particularly pronounced in urban areas, where the emphasis on professional and polished appearances fuels market expansion.

For instance,

• In January 2024, according to the article published in ECOCERT GROUP, in recent years, the cosmetics industry has seen the rise of the concepts of "clean beauty" and "conscious beauty." Consumers are always seeking reassurance about the safety of the goods they will use on a daily basis, and they are increasingly gravitating to products with a high natural content that are more kind to their skin and the environment. The "Clean or mindful beauty" sections are full of creative, disruptive products, frequently with high-performance marketing.

Growing Demand for At-Home Nail Care

The increasing preference for at-home nail care solutions is significantly driving the nail treatment products market as consumers seek convenience and cost-effective alternatives to salon services. The rise of DIY beauty routines, accelerated by the global pandemic, has led to a sustained demand for high-quality nail treatments that can be easily applied at home. This shift has prompted manufacturers to innovate and offer user-friendly products that deliver professional results, catering to a diverse customer base. The trend is further supported by the expansion of e-commerce platforms, enabling consumers to access a wide range of nail care products from the comfort of their homes.

Opportunities

• Advancements in Product Formulations

The nail treatment products market is being propelled by significant advancements in product formulations, focusing on safety, efficacy, and consumer demand for non-toxic ingredients. Companies are investing in the development of innovative formulations that exclude harmful chemicals such as formaldehyde and toluene and incorporate nourishing agents such as biotin, keratin, and plant-based extracts. These advancements enhance the performance of nail treatments and also align with the growing consumer preference for clean beauty products, thereby providing an opportunity for market growth and brand differentiation.

For instance,

• In November 2022, REIG JOFRE announced a medicinal nail lacquer for onychomycosis (fungal nail infection) created by its innovation team and manufactured at the Barcelona facility in collaboration with CicloTech. This nail lacquer provides a novel option in the topical treatment of onychomycosis, including a revolutionary vehicle to ensure the trans-ungual penetration of ciclopirox 8% in terms of solubility, permeability, and permanence rate, boosting the efficacy of the treatment, whether in monotherapy. as an adjunct treatment to systemic therapy

Expanding Male Grooming Segment

The expanding male grooming segment represents a significant growth opportunity in the nail treatment products market. Increasing societal acceptance of male personal care and grooming routines has led to rising demand for specialized nail care products designed for men. This demographic shift is driving brands to innovate and develop products that cater to male-specific needs, such as nail strengthening and repair solutions. By targeting this under-served market, companies can capitalize on the growing trend of male self-care, enhancing market reach and driving revenue growth in the nail treatment sector.

Restraints/Challenges

• Health Concerns Over Chemical Ingredients

The complexity of manufacturing processes, coupled with the expense of advanced raw materials such as carbon and aramid fibers, results in elevated overall costs. This financial burden limits the feasibility of nail treatment products for cost-sensitive applications and may inhibit market penetration in certain industries.

• The proliferation of counterfeit nail treatment products

The proliferation of counterfeit nail treatment products presents a formidable challenge in the market, undermining brand integrity and consumer trust. These illicit products often replicate packaging and branding of legitimate items but fail to meet safety and quality standards, leading to potential health risks for consumers. The presence of counterfeit goods not only dilutes brand value but also creates unfair competition, as counterfeiters can offer lower prices by circumventing regulatory and production costs.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Nail Treatment Products Market Scope

The market is segmented on the basis of product type, price range, end-user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Nail Strengtheners
• Nail Hydrators
• Cuticle Oils and Creams
• Nail Repair Treatments
• Base Coats and Top Coats
• Anti-fungal Treatments
• Nail Growth Treatments
• Nail Whitening Treatments
• Others

Price Range

• Low-end Products
• Mid-range Products
• Premium Products

End-User

• Individual Consumers
• Professionals

Distribution Channel

• Specialty Beauty Stores
• Supermarkets/Hypermarkets
• Online/E-commerce
• Salons and Spas
• Pharmacies
• Others

Nail Treatment Products Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, product type, price range, end-user, and distribution channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America region is dominating the global nail treatment products market. This dominance is driven by high consumer spending power, a strong presence of major brands, and a well-established beauty industry infrastructure. This region's mature market offers extensive distribution networks and high consumer awareness, driving significant sales volume.

Asia-Pacific is experiencing the highest compound annual growth rate (CAGR) in the global nail treatment products market driven by Countries in the region, such as South Korea and Japan, which are well-known for their sophisticated beauty inventions and influence on global beauty standards, which has a big impact on local nail care preferences. The popularity of nail art, along with the presence of a thriving salon culture, drives demand for a diverse variety of nail treatment products, such as nail strengtheners, top coats, and specialist treatments.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Nail Treatment Products Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Nail Treatment Products Market Leaders Operating in the Market Are:

• L'Oréal S.A. (France)
• Revlon, Inc. (U.S.)
• Coty Inc. (U.S.)
• Estée Lauder Companies Inc. (U.S.)
• Shiseido Company, Limited (Japan)
• Unilever (U.K.)
• Procter & Gamble Co. (U.S.)
• Orly International, Inc. (U.S.)
• Natura & Co (Brazil)
• Deborah Lippmann (U.S.)
• Julep Beauty, Inc. (U.S.)
• Barielle Ltd. (U.S.)
• ILNP Cosmetics, Inc. (U.S.)
• Nails Inc. Ltd. (U.K.)

Latest Developments in Nail Treatment Products Market

• In May 2024, Reliance's Tira Beauty launched its latest private label brand, 'Nails Our Way', offering premium nail color and care products. The line includes Gel Well, Swift Dry, Breathe Away, and Treat Coat enamel collections, as well as essential nail care products such as No Bump Base, Cuti Care, and Toughen Up
• In July 2023, CND introduced Strengthener RXX, a nail strengthening product designed to repair and restore damaged nails, promoting healthier growth. This innovative treatment addresses common nail concerns, enhancing CND's reputation as a leader in the industry
• En octobre 2020, Sally Hansen, leader de l'innovation en matière de manucure à domicile, a dévoilé le nouveau top coat Miracle Gel Shiny, qui fait partie de la gamme primée en deux étapes Miracle Gel. La recette améliorée intègre désormais la nouvelle technologie ColorSet, qui fixe le top coat à la collection de couleurs Miracle Gel pour jusqu'à 8 jours de couleur et de brillance.

SKU-72691