- In September 2021, Tonal introduced Tonal Live, an innovative workout format that combines personalized strength training with a dynamic studio experience. This new feature enhances the existing coaching experience by offering real-time, community-driven classes tailored to each individual. Tonal Live brings the social aspect of group workouts into the home, fostering a sense of community through interactive coaching and new social features
- In June 2020, Canadian fitness brand Lululemon Athletica Inc. acquired the fitness startup "Mirror" to enhance its in-home fitness offerings, aiming to provide users with personalized workout experiences and expand its range of exercise accessories
- In April 2020, Australian company Burning Warehouse introduced a variety of workout equipment and accessories on their online platform, including exercise mats, resistance bands, and skipping ropes, catering to the growing demand for home fitness solutions
- In July 2021, Life Fitness, a division of Brunswick Corporation, launched the new Integrity SL linked LED console for its Integrity Series cardio portfolio. This advanced console connects to devices and tracks workouts, featuring a sleek, modern display for a more engaging exercise experience
- In April 2021, Peloton completed the acquisition of Precor, a move that will establish a manufacturing presence in the United States. This acquisition is expected to enhance Peloton's research and development capabilities and accelerate the growth of its business across multiple verticals
