Increased Focus on Functional Foods is Driving the Growth of the Europe Yogurt Market

The growing interest in functional foods is rapidly transforming the European yogurt market, with consumers increasingly seeking products that offer more than just basic nutrition. Yogurt enriched with added vitamins, minerals, and probiotics is gaining traction as people look for food options that contribute to specific health benefits, such as improved gut health, enhanced immunity, and better digestive function. This shift towards functional foods reflects a broader consumer trend of prioritizing foods that serve a dual purpose—satisfying hunger while also delivering measurable health advantages. As a result, yogurt manufacturers are increasingly fortifying their products with beneficial ingredients like vitamin D, calcium, and live cultures, tapping into the rising demand for wellness-focused foods. The expanding variety of functional yogurt products, including those tailored for specific health needs such as bone health or immune support, is driving market growth. This surge in consumer interest in functional foods positions yogurt as a key player in the expanding wellness food sector, further accelerating its market expansion across Europe.

For instance,

• In June 2021, according to the article published by Science Direct, the interest in functional foods has dramatically increased across Europe, as consumers seek products that provide health benefits beyond basic nutrition. Yogurt enriched with probiotics, vitamins, and minerals is in high demand for its gut health and immunity-boosting properties. This growing preference for health-focused food options is driving the expansion of the yogurt market, fueling innovation and product diversification

The growing demand for functional foods is a key driver for the European yogurt market as consumers look for products that offer more than basic nutrition. Yogurt enriched with added vitamins, minerals, and probiotics is becoming increasingly popular for its health benefits, such as supporting gut health and boosting immunity. This shift reflects a broader trend toward foods that not only satisfy hunger but also improve well-being. Manufacturers are responding by adding ingredients like calcium, vitamin D, and live cultures to enhance yogurt's nutritional value. As consumer interest in health-focused foods continues to rise, functional yogurt options are gaining ground, fueling the market’s growth across Europe.

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Data Bridge Market Research analyzes that the Europe yogurt market is expected to reach USD 43.35 billion by 2032 from USD 28,788.35 million in 2024, growing at a CAGR of 5.4% in the forecast period of 2025 to 2032.

Key Findings of the Study

Health Benefits of Yogurt

The health benefits of yogurt are a major driver for the European yogurt market, as more consumers recognize its positive effects on overall well-being. Yogurt is widely known for its rich content of probiotics, which support digestive health and balance gut microbiota. The inclusion of essential nutrients such as calcium, protein, and vitamin D further enhances its appeal, particularly among health-conscious individuals. In addition to promoting gut health, yogurt is linked to improving immunity, bone strength, and even mental health due to its high nutritional value. As the demand for functional foods rises, yogurt's role as a versatile, nutrient-dense option positions it at the forefront of health-focused diets. This growing awareness of yogurt’s health benefits has shifted consumer preferences toward products that offer more than just taste, driving a surge in consumption across Europe. The increasing emphasis on health and wellness continues to fuel market growth, as more people incorporate yogurt into their daily routines for its many health advantages.

For instance.

• In April 2022, according to the article published by Healthline, Yogurt provides nearly every essential nutrient the body requires, including high levels of calcium, B vitamins, and trace minerals. These nutrients support bone health, energy metabolism, and overall well-being. As consumers increasingly prioritize health-conscious choices, yogurt's comprehensive nutritional profile drives its popularity. This focus on yogurt’s health benefits is fueling growth and demand in the European yogurt market
• In December 2024, according to the article published by NCBI, Yogurt consumption has been linked to a reduced risk of accelerated aging and may also help lower the likelihood of overweight status. These potential health benefits make yogurt an attractive choice for consumers focused on longevity and weight management. As health-conscious eating habits continue to rise, yogurt's role in supporting a healthy lifestyle drives its growing demand in the European market

Yogurt's health benefits are a key driver of its growing popularity in Europe, as more consumers recognize its positive impact on overall well-being. Rich in probiotics, calcium, protein, and vitamin D, yogurt supports digestive health, immunity, bone strength, and mental health. With rising demand for functional foods, yogurt’s nutritional value makes it a top choice for health-conscious individuals, fueling a surge in consumption across Europe.

Report Scope and Market Segmentation

Segment Analysis

The market is segmented into fifteen notable segments based on yogurt type, product type, fat content, flavor, source type, formulation, inclusion category, fortification, organic category, brand, price range, packaging type, packaging size, claim and distribution channel.

• On the basis of yogurt type, the market is segmented into regular yogurt, skyr/ icelandic-style yogurt, concentrated yogurt, probiotic yogurt, set yogurt, bio live yogurt, stirred yogurt, and others

In 2025, regular yogurt segment is expected to dominate the market with 25.02% market share

In 2025, regular yogurt segment is expected to dominate the market with 25.02% market share due to the several health benefits related with the regular yogurt which increases its demand in the countries.

• On the basis of product type, the market is segmented into drinkable yogurt, spoonable yogurt, frozen yogurt, and others

In 2025, spoonable yogurt segment is expected to dominate the market with 44.67% market share

In 2025, spoonable yogurt segment is expected to dominate the market with 44.67% market share as they are high in fiber.

• On the basis of fat content, the market is segmented into full fat, low fat, and fat free. In 2025, low fat segment is expected to dominate the market with 47.39% market share
• On the basis of flavor, the market is segmented into plain and flavored. In 2025, plain segment is expected to dominate the market with 77.56% market share
• On the basis of source, the market is segmented into animal-based, plant-based, and artificial. In 2025, animal-based segment is expected to dominate the market with 52.44% market share
• On the basis of formulation, the market is segmented into sweetened and unsweetened. In 2025, unsweetened segment is expected to dominate the market with 69.71% market share
• On the basis of brand, the market is segmented branded and private label. In 2025, branded segment is expected to dominate the market with 68.28% market share
• On the basis of inclusion category, the market is segmented into plain and with inclusions and toppings. In 2025, plain segment is expected to dominate the market with 66.15% market share
• On the basis of fortification, the market is segmented into regular and fortified. In 2025, regular segment is expected to dominate the market with 70.32% market share
• On the basis of claim, the market is segmented into gluten free, lactose free, artificial preservatives free, dairy free, soy free, non-Gmo, sugar free, calorie free, with all of the above claim, regular with no claims, and others. In 2025, sugar free segment is expected to dominate the market with 24.56% market share
• On the basis of organic category, the market is segmented into conventional and organic. In 2025, conventional segment is expected to dominate the market with 53.09% market share
• On the basis of price range, the the market is segmented into mass, premium, and luxury. In 2025, mass segment is expected to dominate the market with 44.81% market share
• On the basis of packaging type, the market is segmented into jars, bottles, tetra pack, cups, bag-in-box, pouches and others. In 2025, jars segment is expected to dominate the market with 32.71% market share
• On the basis of packaging size, the market is segmented into less than 100 grams, 100-200 grams, 201-300 grams and more than 300 grams. In 2025, 201-300 grams segment is expected to dominate the market with 39.02% market share
• On the basis of distribution channel, the market is segmented into store-based retailing and non-store retailing . In 2025, store-based retailing segment is expected to dominate the market with 78.65% market share

Major Players

Data Bridge Market Research analyzes  Danone(France), Nestlé(Switzerland), EMMY UK LTD(London), Müller UK & Ireland(England), FrieslandCampina(Netherlands), as the major companies operating in the Europe yogurt market.

Market Developments

• In May 2021, Onken, in collaboration with Marvin Humes, launched the "Legen-Dairy Family Recipes" campaign. This exciting initiative seeks to uncover the UK's most legendary family recipes by inviting people to share their culinary treasures or create new ones. Celebrated TV presenter and radio host Marvin Humes is spearheading this campaign to promote Family Recipe Day. The highlight of this campaign includes a special Zoom cook-along session with Marvin, where one lucky winner will learn to make Tikka Masala Skewers. Through this campaign, Onken and Marvin aim to celebrate and preserve beloved family culinary traditions
• In October 2023, Onken, alongside the food-waste-reduction app Too Good To Go, launched the "Look, Smell, Taste, Don’t Waste" campaign. This initiative encourages consumers to use their senses to determine if food is still good to eat, rather than relying solely on "best before" dates. By participating in this campaign, consumers can help reduce food waste, save money, and minimize the environmental impact of discarded food. Nearly 30 major food brands, including Onken, are involved in promoting this important message
• In September 2024, Müller Yogurt & Desserts announced that it has expanded its product lineup with the addition of two new Müller Light Protein Pudding SKUs, enhancing its range and appealing to new customers. This launch complements the revamped Müller Light recipe and rebrand, which was introduced in June. This new product aims to capitalize on the increasing demand for protein-rich options
• In January 2023, FrieslandCampina Ingredients formed a strategic partnership with Triplebar Bio Inc. to advance precision fermentation technology for protein production. This collaboration focuses on expanding and scaling up sustainable protein solutions. By leveraging precision fermentation, FrieslandCampina aims to offer a comprehensive product portfolio of proteins to meet the growing nutritional needs of consumers today and in the future. This partnership enhances the company’s ability to deliver innovative, high-quality protein ingredients for a variety of nutritional products, supporting healthier and more sustainable food choices as demand for alternative protein sources continues to rise
• In June 2024, A new fortified yogurt was launched in Tanzania as the result of a collaborative project between local dairy Galaxy Foods and the GAIN Nordic Partnership. This marks the successful transfer of the first sustainable business model developed by the partnership in Ethiopia. Arla Foods Ingredients has supported the initiative by sharing processing expertise and creating a recipe that is healthy, affordable, and tailored to consumer taste preferences

Country Analysis

Geographically, the countries covered in the market report are the Germany, France, U.K., Italy, Spain, Russia, Netherlands, Belgium, Switzerland, Turkey, and rest of Europe.

As per Data Bridge Market Research analysis:

Germany is expected to dominate and experience the fastest growth in Europe’s yogurt market

Germany is expected to dominate and experience the fastest growth in Europe’s yogurt market due to its strong consumer demand for health-conscious and probiotic-rich products, along with a growing trend towards plant-based and organic options. The country’s established dairy industry and increasing popularity of yogurt as a staple in daily diets further support its market leadership. 

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