- In February 2024, Intersection, a top out-of-home media and technology company, partnered with TikTok and LinkNYC, NYC's largest digital network. This collaboration brings TikTok's "Out of Phone" campaign to the streets, using the LinkNYC digital displays to showcase TikTok creators' content. The initiative transforms the urban landscape into an interactive platform, enhancing engagement, visibility, and blending digital interactivity with real-world advertising experiences in a groundbreaking way
- In June 2024, the global digital out-of-home (DOOH) market is projected to reach USD 42.54 billion by 2031, driven by technological advancements, urbanization, and improved measurement analytics. AI and IoT innovations are enabling more targeted and dynamic advertising campaigns, while the rise of smart cities is expanding advertising opportunities. This growth signifies a significant shift toward more personalized, data-driven advertising strategies, revolutionizing the industry
- In January 2024, Hivestack, a leader in programmatic digital out-of-home (DOOH) advertising, unveiled its top 2024 predictions for the DOOH sector. These include the seamless integration of DOOH into omnichannel marketing strategies, creating immersive and cohesive storytelling experiences. In addition, AI's growing role in dynamic creative optimization and creative production is enhancing the effectiveness of campaigns, allowing for more engaging, personalized, and impactful advertising experiences in the digital out-of-home space
- In February 2023, EE Limited, a leading UK mobile network operator, launched the "Stay Connected at Night" billboard-led campaign to provide agile, technology-enabled routes for people traveling home during late hours. The campaign utilizes digital billboards to guide commuters, ensuring they stay informed and connected with real-time updates. This initiative reflects the growing role of technology in supporting urban mobility and safety while offering brands new ways to engage audiences
- In September 2022, Pernod Ricard and JCDecaux, two global businesses with French roots, launched the innovative Data Portal, marking the beginning of a new digital relationship in data management. This solution consolidates data from global entities into a centralized platform, enhancing accessibility and data sharing. With a focus on data at the core of their business strategies, both companies aim to drive growth and efficiency by leveraging advanced data management and insights
- In August 2022, QMS, a leading digital outdoor media provider, announced the start of campaign-based selling for its City of Sydney street furniture network on August 29. This move aligns with QMS's efforts to contribute to sustainability, as it coincided with a carbon-positive event at Sydney Town Hall. The initiative highlights QMS's commitment to combining innovative advertising with environmental responsibility, reinforcing its role in the city's digital outdoor advertising landscape
Frequently Asked Questions
The market is segmented based on Global Digital Out of Home Market Segmentation, By Product (Billboard, Street Furniture, Transit and Others), Application (Indoor, Outdoor, and Displays Used in Digital Out of Home Advertising), Vertical (Commercial, Infrastructural Institutional, and Other Verticals) – Industry Trends and Forecast to 2032es, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028.
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The Global Digital Out Of Home Market size was valued at USD 29.05 USD Billion in 2024.
The Global Digital Out Of Home Market is projected to grow at a CAGR of 10.86% during the forecast period of 2025 to 2032.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
