Global Deodorant Stick Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Deodorant Stick Market Analysis

The deodorant stick market is experiencing significant growth, driven by advancements in formulation and packaging technologies. Recent innovations focus on natural ingredients, catering to the rising consumer demand for clean and sustainable products. Companies are integrating plant-based actives and essential oils to enhance efficacy while minimizing skin irritation. For instance, brands such as Native and Schmidt's have gained popularity by emphasizing non-toxic and vegan formulations.

Technological advancements also extend to packaging, with a shift towards eco-friendly materials and refillable options, reducing environmental impact. These innovations not only appeal to environmentally conscious consumers but also improve convenience and functionality.

Moreover, the use of automated production lines enhances efficiency and scalability, allowing manufacturers to respond quickly to market trends. The rise of e-commerce has further accelerated growth, enabling brands to reach broader audiences through online platforms.

As the market continues to expand, the combination of innovative formulations and sustainable practices will shape the future of deodorant sticks, making them more appealing to a health-conscious and environmentally aware consumer base. This dynamic landscape positions the deodorant stick market for continued success and evolution.

Deodorant Stick Market Size

The global deodorant stick market size was valued at USD 3.09 billion in 2023 and is projected to reach USD 4.48 billion by 2031, with a CAGR of 4.81% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Deodorant Stick Market Trends

“Rise of Natural and Organic Ingredients”

A significant trend driving growth in the deodorant stick market is the increasing consumer preference for natural and organic ingredients. Shoppers are becoming more health-conscious and concerned about the potential harmful effects of synthetic chemicals in personal care products. Brands such as Schmidt’s and Native have gained popularity by offering aluminum-free, vegan, and cruelty-free options that resonate with eco-conscious consumers. This shift towards clean beauty has led to a surge in demand for deodorants made with plant-based ingredients and essential oils, fostering a competitive landscape where brands innovate to meet these preferences. This trend is projected to continue influencing market dynamics positively. For instance, in June 2022, Procter & Gamble's Secret brand introduced its Weightless Dry Spray collection, offering both aluminum-free and antiperspirant options designed to combat sweat and odor effectively. This innovative line caters to consumers seeking lightweight protection without compromising on effectiveness. By focusing on modern formulations, Secret aims to enhance user experience while aligning with trends toward cleaner beauty products.

Report Scope and Deodorant Stick Market Segmentation     

Deodorant Stick Market Definition

A deodorant stick is a personal care product designed to mask or eliminate body odor caused by bacterial growth in sweat. Typically housed in a cylindrical container, it dispenses a solid or semi-solid formulation that glides smoothly onto the skin. Deodorant sticks may contain various active ingredients, such as aluminum compounds for antiperspirant properties or natural components such as baking soda and essential oils for a more organic approach. They are convenient to use, portable, and often feature pleasant fragrances. Many consumers prefer stick formats for their ease of application and minimal mess compared to sprays or roll-ons.

Deodorant Stick Market Dynamics

Drivers

• Increased Participation in Sports and Fitness

The rising trend of health and fitness has significantly impacted the deodorant stick market. As more individuals participate in sports and regular workouts, the demand for effective deodorants that can withstand sweat and odor becomes crucial. Brands such as Dove and Old Spice have responded by developing specialized deodorant sticks designed for active lifestyles, promoting features such as long-lasting protection and sweat resistance. Additionally, the popularity of fitness influencers and social media campaigns has heightened awareness about the importance of personal care during physical activities. This shift not only drives sales but also encourages innovation in product formulations, catering to the needs of active consumers.

• Rising Awareness of Personal Hygiene

The growing emphasis on personal hygiene, particularly post-pandemic, has significantly impacted consumer behavior. Individuals are more conscious of cleanliness and body odor, leading to a surge in demand for effective deodorant options. For instance, In September 2022, Unilever PLC launched Schmidt’s, a new certified natural aerosol deodorant brand, expanding its footprint in the beauty and personal care market. This strategic move aims to cater to the growing demand for natural products while enhancing the company’s product offerings. Schmidt's focuses on providing effective solutions for consumers looking for environmentally friendly and health-conscious deodorant options.

Opportunities

• Growing Male Grooming Market

The expanding male grooming market presents significant opportunities for deodorant stick brands. Increasing awareness and acceptance of personal care among men have led to a surge in demand for products tailored specifically for them. For instance, In September 2023, Ombré Men, a brand dedicated to men's personal care, introduced an all-natural deodorant featuring a refill insert system that significantly reduces waste. Composed entirely of plant-derived ingredients, this product avoids harmful substances such as aluminum, parabens, and phthalates. By prioritizing sustainability and health, Ombré Men positions itself as a forward-thinking option for eco-conscious consumers.

• Social Media Influence

The rise of social media platforms such as Instagram and TikTok has transformed how consumers discover beauty and grooming products, including deodorant sticks. Influencers and beauty gurus often showcase their favorite products, driving trends and creating buzz. For instance, In February 2024, Old Spice, a renowned name in grooming products, launched a NEW Total Body Deodorant collection designed for comprehensive use from head to toe. These products promise 24/7 freshness, ensuring users feel clean and invigorated all day. With a focus on versatility and convenience, this collection addresses the needs of modern consumers looking for effective, multi-purpose personal care solutions.

Restraints/Challenges

• Skin Sensitivity and Allergies

Skin sensitivity and allergies significantly hinder the deodorant stick market. Many consumers suffer from irritations or allergic reactions caused by common ingredients such as fragrances, alcohol, and parabens. As a result, there is a growing preference for hypoallergenic products that are perceived as safer and gentler on the skin. This shift in consumer behavior restricts the market growth for traditional deodorant sticks, which often contain these irritating substances. Additionally, brands that fail to adapt to this demand may struggle to retain their customer base, further limiting market potential as consumers increasingly seek alternatives that prioritize skin health and comfort.

• Competition from Alternatives

The deodorant stick market faces significant challenges from the growing popularity of natural and spray deodorants. Consumers are increasingly gravitating toward roll-ons and natural formulations, which often advertise superior efficacy and a cleaner ingredient profile. These alternatives appeal to health-conscious shoppers seeking products free from synthetic chemicals and artificial fragrances. As a result, traditional stick deodorants are experiencing decreased demand, particularly among younger demographics who prioritize eco-friendliness and ingredient transparency. This shift in consumer preference not only hinders the growth of the stick format but also intensifies competition, forcing brands to reevaluate their product offerings to remain relevant in a rapidly changing market landscape.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Deodorant Stick Market Scope

The market is segmented on the basis of product type, packaging material, sales channel and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• With-Alcohol
• Alcohol-Free

 Packaging Material

• Glass
• Metal
• Plastic

 Sales Channel

• Store Based Retailing
  • Modern Retailers
  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Retailers
  • Specialty Stores
  • Independent Grocers
  • Other Retailers
• Online Retailing

 End User

• Men
• Women
• Others

Deodorant Stick Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, packaging material, sales channel and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is expected to dominate the deodorant stick market due to rising consumption and an increasing number of manufacturers. The region's growing focus on hygiene and personal care, driven by consumer awareness and lifestyle changes, will further enhance market growth. This trend is expected to continue throughout the forecast period.

Asia Pacific is projected to observe significant growth in the deodorant stick market, driven by increasing demand for sweat prevention during sports activities. Rising purchasing power and robust economic growth further enhance market potential. Consumers are increasingly prioritizing personal hygiene, creating opportunities for brands to innovate and expand their product offerings in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Deodorant Stick Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Deodorant Stick Market Leaders Operating in the Market Are:

• Avon (U.S.)
• Beiersdorf AG (Germany)
• Colgate-Palmolive Company (U.S.)
• Adhesives Technologies India Private Limited (India)
• Procter & Gamble (U.S.)
• Unilever (U.K.)
• Mandom Corp (Japan)
• L'Oréal S.A. (France)
• Adidas America Inc. (U.S.)
• Calvin Klein (U.S.)
• Kao Corporation (Japan)
• The Estée Lauder Companies Inc. (U.S.)
• Playboy (U.S.)
• Chanel (France)
• Christian Dior SE (France)
• Godrej Consumer Products Limited (India)
• Church & Dwight Co., Inc. (U.S.)
• Yardley London (U.K.)
• Giorgio Armani S.p.A. (Italy)
• Toms of Maine, Inc. - (U.S.)

Latest Developments in Deodorant Stick Market

• In April 2024, Tom's of Maine unveiled its "Smell Good, Good" campaign, introducing a new line of deodorants and antiperspirants packaged in modern containers crafted from 100% recycled plastic. The innovative formulations are aluminum-free and incorporate naturally sourced aloe vera, promoting skin health. This launch reflects the brand’s commitment to sustainability while appealing to consumers seeking effective, eco-friendly personal care options
• In May 2021, Grove Collaborative expanded its personal care range by launching the first-ever 100% plastic-free deodorant and body care refill system. This groundbreaking initiative aligns with the company’s goal of achieving 100% plastic-free operations by 2025. By prioritizing sustainability, Grove Collaborative appeals to eco-conscious consumers seeking innovative solutions that reduce environmental impact while maintaining product efficacy
• In May 2021, Unilever PLC announced the transition of its Degree deodorant line to all-inclusive refillable packaging. This innovative approach aims to enhance convenience for consumers, especially those with visual impairments or upper limb motor disabilities. The design emphasizes ease of use and sustainability, significantly reducing virgin plastic waste by incorporating stainless steel and recycled materials in its eco- friendly packaging
• In April 2021, Dove launched its first refillable deodorant featuring a stainless steel pack, moving away from plastic packaging in the U.S.. Available in major retailers such as Target and Walmart, this product addresses consumer demand for sustainable options. With a strategic focus on reducing plastic waste, Dove's initiative reflects a growing trend toward environmentally friendly personal care products, expected to boost market demand

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