The U.K. personalized children's books market has grown significantly in recent years, driven by rising demand for unique, customized reading experiences for children. These personalized books cater to parents, caregivers, and gift-givers looking for meaningful, engaging, and educational gifts that can capture a child’s interest by making them the main character in the story. Leveraging digital printing technologies, publishers can now produce books with child-specific details, including their names, appearances, and even personalized messages. With a focus on encouraging early literacy and a deeper connection to reading, the market appeals to a broad audience across the U.K., from individual buyers to retail distributors. Key factors fueling this growth include the increasing popularity of personalized products, technological advancements in publishing, and an emphasis on interactive learning tools, positioning the U.K. market as a dynamic player in the global personalized book industry.
Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF U.K. PERSONALIZED GIFTS MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATIONS
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 GEOGRAPHICAL SCOPE
2.3 YEARS CONSIDERED FOR THE STUDY
2.4 DBMR TRIPOD DATA VALIDATION MODEL
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.6 DBMR MARKET POSITION GRID
2.7 MARKET END USER COVERAGE GRID
2.8 MULTIVARIATE MODELING
2.9 PRODUCT TYPE TIMELINE CURVE
2.1 SECONDARY SOURCES
2.11 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 PORTER’S FIVE FORCES
4.2 CONSUMER BUYING BEHAVIOUR
4.3 FACTORS AFFECTING BUYING DECISION
4.3.1 EMOTIONAL CONNECTION
4.3.2 PERCEIVED VALUE AND UNIQUENESS
4.3.3 CUSTOMIZATION OPTIONS
4.3.4 PRICE SENSITIVITY
4.3.5 GIFT RECIPIENT PREFERENCES
4.3.6 BRAND REPUTATION AND TRUSTWORTHINESS
4.3.7 CONVENIENCE AND DELIVERY TIME
4.3.8 GIFT-GIVING TRENDS AND SOCIAL INFLUENCE
4.3.9 FUNCTIONAL ASPECTS OF THE GIFT
4.3.10 SOCIAL AND ENVIRONMENTAL IMPACT
4.4 PRODUCT ADOPTION SCENARIO
4.5 BRAND OUTLOOK
4.6 PRICING ANALYSIS
5 MARKET OVERVIEW
5.1 DRIVERS
5.1.1 GROWING DEMAND FOR SEASONAL DECORATION
5.1.2 RISING DEMAND FOR UNIQUENESS IN GIFT PRODUCTS
5.1.3 RISE IN E-COMMERCE GENERATE MULTIPLE OPTIONS FOR PERSONALISED GIFTS
5.1.4 INCREASING INFLUENCE OF SOCIAL MEDIA
5.2 RESTRAINTS
5.2.1 CONTINUOUS CHANGES IN CUSTOMER PREFERENCES
5.2.2 HIGH PRODUCTION COST FOR CUSTOMIZED GIFTS
5.3 OPPORTUNITIES
5.3.1 INCREASING DEMAND FOR PERSONALIZATION ACROSS VARIOUS PRODUCT CATEGORIES
5.3.2 ENHANCED USE OF DIGITAL PRINTING AND ADVANCED TECHNOLOGY IN PERSONALIZATION
5.3.3 RISING AWARENESS AND DEMAND FOR SUSTAINABLE AND ECO-FRIENDLY PERSONALIZED GIFTS
5.4 CHALLENGES
5.4.1 SEASONAL DEMAND FLUCTUATIONS IMPACTING CONSISTENT REVENUE
5.4.2 INTENSE COMPETITION FROM ESTABLISHED BRANDS AND ARTISAN
6 U.K. PERSONALIZED GIFTSMARKET, BY PRODUCT TYPE
6.1 OVERVIEW
6.2 NON-PHOTO PERSONALIZED GIFTS
6.2.1 NON-PHOTO PERSONALIZED GIFTS, BY TYPE
6.2.1.1 WEARABLES AND ACCESSORIES
6.2.1.1.1 WEARABLES AND ACCESSORIES, BY TYPE
6.2.1.1.1.1 MUG
6.2.1.1.1.2 JEWELLERY
6.2.1.1.1.3 OTHERS
6.2.1.2 DECORATION
6.2.1.3 KITCHENWARE AND TABLEWARE
6.2.1.4 CLOTHES
6.2.1.4.1 CLOTHES, BY TYPE
6.2.1.4.1.1 T-SHIRTS
6.2.1.4.1.2 APPAREL
6.2.1.4.1.3 ACCESSORIES
6.2.1.5 STATIONERY
6.2.1.5.1 STATIONERY, BY TYPE
6.2.1.5.1.1 DIARIES
6.2.1.5.1.2 PEN
6.2.1.5.1.3 DESK ACCESSORIES
6.2.1.5.1.4 PEN HOLDERS
6.2.1.5.1.5 BOOKS
6.2.1.5.1.6 OTHERS
6.2.1.6 TOYS
6.2.1.7 FOOD AND BEVERAGES
6.2.1.8 TOYS
6.2.1.9 GADGETS
6.2.1.10 SPORTS EQUIPMENT
6.3 PHOTO PERSONALIZED GIFTS
6.3.1 PHOTO PERSONALIZED GIFTS, BY TYPE
6.3.1.1 WALL DÉCOR
6.3.1.2 PHOTO GIFTS
6.3.1.3 PHOTO CARDS
6.3.1.4 PHOTO CALENDARS
6.3.1.5 OTHERS
7 U.K. PERSONALIZED GIFTS MARKET, BY MATERIAL
7.1 OVERVIEW
7.2 PLASTIC
7.3 METAL
7.4 GLASS
7.5 WOOD
7.6 FABRIC
7.7 CERAMIC
7.8 PAPER
7.9 OTHERS
8 U.K. PERSONALIZED GIFTS MARKET, BY CUSTOMER CATEGORY
8.1 OVERVIEW
8.2 WOMEN
8.2.1 WOMEN, BY TYPE
8.2.1.1 NON-PHOTO PERSONALIZED GIFTS
8.2.1.2 PHOTO PERSONALIZED GIFTS
8.3 MENS
8.3.1 MEN, BY TYPE
8.3.1.1 NON-PHOTO PERSONALIZED GIFTS
8.3.1.2 PHOTO PERSONALIZED GIFTS
8.4 UNISEX
8.4.1 UNISEX, BY TYPE
8.4.1.1 NON-PHOTO PERSONALIZED GIFTS
8.4.1.2 PHOTO PERSONALIZED GIFTS
8.5 KIDS
8.5.1 KIDS, BY TYPE
8.5.1.1 NON-PHOTO PERSONALIZED GIFTS
8.5.1.2 PHOTO PERSONALIZED GIFTS
9 U.K. PERSONALIZED GIFTS MARKET, BY END USER
9.1 OVERVIEW
9.2 INDIVIDUAL CONSUMERS
9.3 OCCASION-BASED GIFTING
9.3.1 OCCASION-BASED GIFTING, BY TYPE
9.3.1.1 BIRTHDAYS
9.3.1.2 HOLIDAYS
9.3.1.3 ANNIVERSARIES
9.3.1.4 WEDDINGS
9.3.1.5 OTHERS
9.4 CORPORATE GIFTING
9.5 SCHOOLS
9.6 ORGANIZATIONS
9.7 OTHERS
10 U.K. PERSONALIZED GIFTS MARKET, BY DISTRIBUTION CHANNEL
10.1 OVERVIEW
10.2 ONLINE
10.2.1 ONLINE, BY TYPE
10.2.1.1 THIRD PARTY WEBSITES
10.2.1.2 COMPANY OWNED WEBSITES
10.3 OFFLINE
10.3.1 OFFLINE, BY TYPE
10.3.1.1 SUPERMARKETS / HYPERMARKETS
10.3.1.2 SPECIALTY STORES
10.3.1.3 DEPARTMENTAL STORES
10.3.1.4 STATIONARY SHOPS
10.3.1.5 CONVENIENCE STORES
10.3.1.6 PHOTO STUDIOS
10.3.1.7 OTHERS
11 U.K. PERSONALIZED GIFTS MARKET
11.1 COMPANY SHARE ANALYSIS: U.K.
12 SWOT ANALYSIS
13 COMPANY PROFILES
13.1 MARKS AND SPENCER PLC
13.1.1 COMPANY SNAPSHOT
13.1.2 REVENUE ANALYSIS
13.1.3 PRODUCT PORTFOLIO
13.1.4 RECENT DEVELOPMENT
13.2 CARD FACTORY
13.2.1 COMPANY SNAPSHOT
13.2.2 REVENUE ANALYSIS
13.2.3 PRODUCT PORTFOLIO
13.2.4 RECENT DEVELOPMENT
13.3 ETSY, INC.
13.3.1 COMPANY SNAPSHOT
13.3.2 REVENUE ANALYSIS
13.3.3 PRODUCT PORTFOLIO
13.3.4 RECENT DEVELOPMENTS
13.4 HALLMARK
13.4.1 COMPANY SNAPSHOT
13.4.2 PRODUCT PORTFOLIO
13.4.3 RECENT DEVELOPMENT
13.5 VISTAPRINT
13.5.1 COMPANY SNAPSHOT
13.5.2 PRODUCT PORTFOLIO
13.5.3 RECENT DEVELOPMENT
13.6 FAT BRAIN TOYS UK
13.6.1 COMPANY SNAPSHOT
13.6.2 PRODUCT PORTFOLIO
13.6.3 RECENT DEVELOPMENT
13.7 FUNKYPIGEON.COM LIMITED
13.7.1 COMPANY SNAPSHOT
13.7.2 PRODUCT PORTFOLIO
13.7.3 RECENT DEVELOPMENT
13.8 GETTING PERSONAL
13.8.1 COMPANY SNAPSHOT
13.8.2 PRODUCT PORTFOLIO
13.8.3 RECENT DEVELOPMENT
13.9 PAPIER
13.9.1 COMPANY SNAPSHOT
13.9.2 PRODUCT PORTFOLIO
13.9.3 RECENT DEVELOPMENT
13.1 SCRIBBLER
13.10.1 COMPANY SNAPSHOT
13.10.2 PRODUCT PORTFOLIO
13.10.3 RECENT DEVELOPMENT
13.11 ZAZZLE INC.
13.11.1 COMPANY SNAPSHOT
13.11.2 PRODUCT PORTFOLIO
13.11.3 RECENT DEVELOPMENT
14 QUESTIONNAIRE
15 RELATED REPORTS
List of Table
TABLE 1 LIST OF FACTORS THAT INFLUENCE BUYING DECISIONS FOR PERSONALIZED GIFT
TABLE 2 BRAND OUTLOOK GRID FOR PERSONALIZED GIFT PRODUCT
TABLE 3 PRICING OF PERSONALIZED GIFT PRODUCTS IN THE U.K. (IN USD)
TABLE 4 RAW MATERIALS FOR PERSONALIZED GIFTS IN THE U.K.
TABLE 5 U.K. PERSONALIZED GIFTS MARKET, BY PRODUCT TYPE, 2022-2031 (USD THOUSAND)
TABLE 6 U.K. PERSONALIZED GIFTS MARKET, BY PRODUCT TYPE, 2022-2031 (THOUSAND UNITS)
TABLE 7 U.K. NON-PHOTO PERSONALIZED GIFTS IN PERSONALIZED GIFTS, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 8 U.K. WEARABLES AND ACCESSORIES IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 9 U.K. CLOTHES IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 10 U.K. STATIONERY IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 11 U.K. PHOTO PERSONALIZED GIFTS IN PERSONALIZED GIFTS, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 12 U.K. PERSONALIZED GIFTS MARKET, BY MATERIAL, 2022-2031 (USD THOUSAND)
TABLE 13 U.K. PERSONALIZED GIFTS MARKET, BY CUSTOMER CATEGORY, 2022-2031 (USD THOUSAND)
TABLE 14 U.K. WOMEN IN PERSONALIZED GIFTS, BY PRODUCT TYPE, 2022-2031 (USD THOUSAND)
TABLE 15 U.K. MENS IN PERSONALIZED GIFTS MARKET, BY PRODUCT TYPE, 2022-2031 (USD THOUSAND)
TABLE 16 U.K. UNISEX IN PERSONALIZED GIFTS, BY PRODUCT TYPE, 2022-2031 (USD THOUSAND)
TABLE 17 U.K. KIDS IN PERSONALIZED GIFTS, BY PRODUCT TYPE, 2022-2031 (USD THOUSAND)
TABLE 18 U.K. PERSONALIZED GIFTS MARKET, BY END USER, 2022-2031 (USD THOUSAND)
TABLE 19 U.K. OCCASION-BASED GIFTING IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 20 U.K. PERSONALIZED GIFTS MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD THOUSAND)
TABLE 21 U.K. ONLINE IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 22 U.K. OFFLINE IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
List of Figure
FIGURE 1 U.K. PERSONALIZED GIFTS MARKET: SEGMENTATION
FIGURE 2 UK PERSONALIZED GIFTS MARKET: DATA TRIANGULATION
FIGURE 3 U.K. PERSONALIZED GIFTS MARKET: DROC ANALYSIS
FIGURE 4 U.K. PERSONALIZED GIFTS MARKET: GLOBAL VS REGIONAL MARKET ANALYSIS
FIGURE 5 U.K. PERSONALIZED GIFTS MARKET: COMPANY RESEARCH ANALYSIS
FIGURE 6 U.K. PERSONALIZED GIFTS MARKET: INTERVIEW DEMOGRAPHICS
FIGURE 7 U.K. PERSONALIZED GIFTS MARKET: DBMR MARKET POSITION GRID
FIGURE 8 U.K. PERSONALIZED GIFTS MARKET: MARKET END USER COVERAGE GRID
FIGURE 9 U.K. PERSONALIZED GIFTS MARKET: SEGMENTATION
FIGURE 10 TWO SEGMENTS COMPRISE THE U.K. PERSONALIZED GIFTS MARKET, BY PRODUCT TYPE
FIGURE 11 EXECUTIVE SUMMARY
FIGURE 12 STRATEGIC DECISIONS
FIGURE 13 GROWING DEMAND FOR SEASONAL DECORATION IS EXPECTED TO DRIVE THE U.K. PERSONALIZED GIFTS MARKET IN THE FORECAST PERIOD OF 2024 TO 2031
FIGURE 14 PRODUCT TYPE SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE U.K. PERSONALIZED GIFTS MARKET IN 2024 & 2031
FIGURE 15 PRODUCT ADOPTION CURVE PHASE
FIGURE 16 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF THE U.K PERSONALIZED GIFTS MARKET
FIGURE 17 AUTUMN HOME DECOR PREFERENCES IN THE U.K.
FIGURE 18 PROJECTED GROWTH OF THE PERSONALIZED GIFTS MARKET
FIGURE 19 SALES RESULTS OF SOCIAL SELLING LEADERS
FIGURE 20 U.K. PERSONALIZED GIFTS MARKET: BY PRODUCT TYPE, 2023
FIGURE 21 U.K. PERSONALIZED GIFTS MARKET: BY MATERIAL, 2023
FIGURE 22 U.K. PERSONALIZED GIFTS MARKET: BY CUSTOMER CATEGORY, 2023
FIGURE 23 U.K. PERSONALIZED GIFTS MARKET: BY END USER, 2023
FIGURE 24 U.K. PERSONALIZED GIFTS MARKET: BY DISTRIBUTION CHANNEL, 2023
FIGURE 25 U.K. PERSONALIZED GIFTS MARKET: COMPANY SHARE 2023 (%)
