- Data monetization is the process of deriving economic value from data assets. It involves selling raw data, providing insights through data analysis, or using data to improve products and services
- By leveraging their data, organizations can create new revenue streams, enhance operational efficiencies, and improve customer experiences, ultimately driving growth and gaining a competitive edge in the market
- North America dominates the data monetization market with the largest revenue share of 33% in 2025, characterized by presence of a large number of technology providers and early adopters of data-driven strategies across various industries
- Asia-Pacific is expected to be the fastest growing region in the data monetization market during the forecast period due to increasing adoption of digital technologies, a burgeoning internet user base, and the exponential rise in data generation
- Services is expected to dominate the data monetization market with a market share in 2025, driven by its organizations often require external expertise to develop and implement effective data monetization strategies and to manage the complexities of data integration and governance
