The growing demand for seasonal decorations significantly drives the U.K. personalized gifts market, as consumers increasingly seek unique and customized items to celebrate various holidays and occasions. Seasonal events such as Christmas, Halloween, Easter, and birthdays provide opportunities for individuals to express their creativity and personal style through decorations. Personalized gifts, such as customized ornaments, festive banners, and tailored home decor, allow consumers to create a distinct atmosphere that reflects their values and sentiments, enhancing the overall festive experience.
The popularity of seasonal decor items among U.K. adults, with candles and home diffusers leading the preference list. This growing demand for seasonal decor, particularly during festive seasons, presents a significant opportunity for retailers and manufacturers. As consumer preferences evolve and the market becomes more competitive, retailers and manufacturers must focus on offering innovative, sustainable, and aesthetically pleasing seasonal decor products to cater to the changing demands of the market.
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Data Bridge Market Research analyses that the U.K. Personalized Gifts Market is expected to reach USD 3.06 billion by 2031 from USD 1.78 billion in 2023, growing with a CAGR of 7.1% in the forecast period of 2024 to 2031.
Key Findings of the Study
Rising Demand for Uniqueness in Gift Products
The growing demand for uniqueness in gift products significantly propels the U.K. personalized gifts market, as consumers increasingly seek items that reflect their individual tastes and sentiments. In a world filled with mass-produced gifts, many shoppers are drawn to the idea of giving something special and distinctive. Personalized gifts allow individuals to add a personal touch, such as names, dates, or custom messages, making the gifts more meaningful and memorable. This desire for uniqueness not only enhances the gift-giving experience but also fosters deeper emotional connections between the giver and the recipient.
Moreover, the influence of social media has heightened the importance of unique gifts. Platforms such as Instagram and Pinterest showcase creative and personalized gift ideas, inspiring consumers to look for products that stand out. As people share their gift choices online, the desire to present something exceptional becomes paramount. Personalized items whether it’s a customized piece of jewelry, a bespoke home decor item, or a tailored experience capture attention and create lasting impressions. This trend underscores the shift from generic gifting toward thoughtful, individualized selections that express the giver's care and effort.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Billion
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Segments Covered
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Product Type (Non-Photo Personalized Gifts and Photo Personalized Gifts), Material (Plastic, Metal, Glass, Wood, Fabric, Ceramic, Paper, and Others), Customer Category (Women, Mens, Unisex, and Kids), End User (Individual Consumers, Occasion-Based Gifting, Corporate Gifting, Schools, Organizations, and Others), Distribution Channel (Online and Offline)
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Countries Covered
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U.K.
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Market Players Covered
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Marks and Spencer plc (U.K.), Card Factory (U.K.), Etsy, Inc. (U.S.), VistaPrint (Netherlands), funkypigeon.com Limited (U.K.), Zazzle Inc. (U.S.), Getting Personal (U.K.), Fat Brain Toy Co (U.S.), Papier (U.K.), Scribbler (U.K.) and Hallmark (U.S.) among others.
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis
U.K. personalized gifts market is segmented into five notable segments based on the product type, material, customer category, end user, and distribution channel.
On the basis of product type, the market is segmented into non-photo personalized gifts and photo personalized gifts.
In 2024, the non-photo personalized gifts segment is expected to dominate the U.K. personalized gifts market
In 2024, the non-photo personalized gifts segment is expected to dominate the U.K. personalized gifts market with share of 56.95%, because it offers a wider variety of customizable options, such as text, designs, and unique products, appealing to a broader audience.
- On the basis of material, the market is segmented into plastic, metal, glass, wood, fabric, ceramic, paper, and others
In 2024, the plastic segment is expected to dominate the U.K. personalized gifts market
In 2024, the plastic segment is expected to dominate the U.K. personalized gifts market with share of 26.71%, due to its versatility, durability, and cost-effectiveness, making it ideal for a wide range of customizable products.
- On the basis of customer category, the market is segmented into women, mens, unisex, and kids. In 2024, the women segment is expected to dominate the U.K. personalized gifts market with a 36.62% market share
- On the basis of end user, the market is segmented into individual consumers, occasion-based gifting, corporate gifting, schools, organizations, and others. In 2024, individual consumers segment is expected to dominate the U.K. personalized gifts market with a 37.63% market share
- On the basis of distribution channel, the market is segmented into online and offline. In 2024, the online segment is expected to dominate the U.K. personalized gifts market with a 68.66% market share
Major Players
Data Bridge Market Research analyses Marks and Spencer plc (U.K.), Card Factory (U.K.), Etsy, Inc (U.S.), VistaPrint (Netherlands), Hallmark (U.S.) as major players operating in this market.
Market Development
- In July 2024, Marks and Spencer plc has unveiled plans to open a new 80,000 sq ft flagship store in Bristol’s Cabot Circus, supported by a USD 27.08 million investment and expected to create approximately 150 jobs. This expansion boosts M&S’s presence in Bristol, offering customers enhanced access to personalized gift options across food, clothing, and beauty, making it a premier destination for special occasion shopping
- In July 2024, Marks and Spencer plc has announced plans to open a new 83,000 sq ft flagship store in Bath’s SouthGate Shopping Centre, backed by a USD 21.93 million investment to enhance the shopping experience and secure M&S's future in the city. This relocation supports M&S’s goal of offering a more engaging shopping environment with improved access to personalized gift options across food, clothing, and beauty, solidifying the store as a destination for special occasion shopping
- In August 2024, Just Eat partnered with Card Factory to trial on-demand delivery of celebration products, including cards, candles, and balloons, across 19 UK stores. This exclusive collaboration aimed to meet growing consumer demand for convenient, rapid-access gifting options
- In October 2024, Hallmark has launched Gift Card Greetings, an innovative combination of a physical greeting card and a digital gift card, designed for convenient and personalized gifting. This new line, powered by The Gift Card Shop, offers customers over 100 popular brands to choose from, making it ideal for various occasions such as birthdays, weddings, and holidays. With a simple scanning process to redeem the digital gift card, Hallmark enhances the gifting experience by merging heartfelt messages with a modern twist
Regional Analysis
Geographically, the countries covered in the U.K. personalized gifts market report are U.K.
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