Consumers’ shifting focus on preventive health and wellness is driving demand for functional foods that offer additional benefits like immunity support, improved digestion, and stress relief. Functional gummies and jellies fulfill these needs by providing essential nutrients—such as vitamins, minerals, and probiotics—in a flavorful, convenient format. Their appeal spans across all age groups, from children to adults and the elderly, making them an enjoyable and popular alternative to conventional supplements
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Data Bridge Market Research analyzes that the Functional Gummies and Jellies Market is expected to reach USD 37.27 billion by 2032 from USD 22.54 billion in 2024, growing with a CAGR of 6.5% in the forecast period of 2025 to 2032. The primary packaging segment is projected to propel the market growth due to the rising dependence for increased shelf-life of products.
Key Findings of the Study
Rising Innovation in the Development of Plant-Based and Functional GCs
Plant-based gummies, free from animal-derived ingredients, are gaining popularity as consumers increasingly seek healthier and more sustainable alternatives. These products cater to the rising demand for vegan, gluten-free, and allergen-free options, broadening their appeal across various consumer segments. Furthermore, functional gummies enhanced with vitamins, minerals, and superfoods are attracting health-conscious consumers who prioritize convenience without compromising on nutrition. The innovation in both plant-based ingredients and functional formulations aligns with the evolving preferences of modern consumers, positioning the market for sustained growth.
For instance,
In April 2024, according to an article published by International Journal of Food Science, in India, a study developed vegan gummies with turmeric and black pepper using plant-based gelling agents like agar-agar and guar gum. The formulation achieved desirable texture and sensory properties with optimized turmeric and black pepper concentrations. These cost-effective gummies are comparable to commercial options, showcasing the rising innovation in plant-based and functional gummies to meet health-conscious consumer demands
In December 2023, according to an article published by NCBI, consumers' increasing awareness of the importance of a healthy diet, particularly for children, has driven demand for natural, nutritious products with low sucrose and artificial additives, and high in antioxidants, protein, and fiber. Additionally, the rise in demand for vegan, halal, and kosher-certified options has led to greater innovation in plant-based and functional gummies. This trend is gaining attention from both researchers and manufacturers as they focus on developing healthier, more inclusive gummy products
These innovations not only meet consumer demand for healthier, plant-based options but also enhance the functional benefits, fueling the expansion of the global functional gummies and jellies market
The growth of the cannabis-infused edibles supports the expansion of the gummies industry, driving cannabis gummies containing CBD isolate, full-spectrum, and broad-spectrum CBD in the Functional Gummies and Jellies
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Year
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2022 (Customizable to 2016–2021)
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Quantitative Units
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Revenue in USD Billion
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Segments Covered
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Type (Gummies and Jellies), Nature (Conventional and Organic), Price Category (Standard, Premium, and Super-Premium), Brand Category (Branded and Private Label), Packaging Type (Pouches, Plastic Wrap, Sachets, Box, and Others), Age Group (Children (0-18), Youth (18-35), Middle Age (36-45), and Senior (45+ Years)), Distribution Channel (Store-Based Retailing and Non-Store Based Retailing)
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Countries Covered
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U.S., Canada and Mexico, China, India, Japan, South Korea, Indonesia, Malaysia, Thailand, Australia, Singapore, Philippines, New Zealand, and rest of Asia-Pacific, Germany, U.K., France, Italy, Spain, Russia, Turkey, Netherlands, Switzerland, Belgium, Luxembourg, and rest of Europe, South Africa, Saudi Arabia, United Arab Emirates, Egypt, Israel, and rest of Middle East And Africa, Brazil, Argentina, and rest of South America
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Market Players Covered
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HARIBO GmbH & Co. KG (Germany), Ferrara Candy Company (u.s), The Hershey Company (u.s), Perfetti Van Melle (Italy), Nestlé (Switzerland), Mondelez International, Inc. (u.s), Mars Food Services (u.s), Meiji Holdings Co. Ltd (Japan), Lotte Wellfood Co., Ltd. (South Korea), Hero Nutritional Products, Inc. (u.s), Shenzhen Jinduodo Food Co., Ltd. (China), Amos Sweets Inc. (u.s), Bioglan (Australia), Jelly Belly Candy Company (u.s), Nature's Way Brands (u.s), IJC (varies by specific entity), VitaWest Nutraceuticals (Canada), Vitawell (varies, could be multiple countries), Damel Group SI (Spain), Vitabiotics Ltd. (UK), Starpowa UK (UK), Sambucol Chewwies (UK), Nutribustindia (India), Nature's Bounty (u.s), The Candy Plus Sweet Factory S.R.O. (Czech Republic), Trace (u.s), Weider (u.s), Yumi Nutrition (u.s)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis
The global functional gummies & jellies market is segmented into seven notable segments based on type, nature, price category, brand category, packaging type, age group, and distribution channel.
- On the basis of type, the market is segmented into gummies and jellies
In 2025, the gummies segment is expected to dominate the market with a market share of 71.15%
In 2025, the gummies segment is expected to dominate the market with a market share of 71.15% due to its wide consumer appeal, ease of consumption, and ability to effectively mask the taste of active ingredients, making it a preferred choice for delivering health supplements and functional benefits.
- On the basis of nature, the market is segmented into conventional and organic
In 2025, the conventional segment is expected to dominate the market with a market share of 76.15%
In 2025, the conventional segment is expected to dominate the market with a market share of 76.15% due to its wide consumer appeal, ease of consumption, and ability to effectively mask the taste of active ingredients, making it a preferred choice for delivering health supplements and functional benefits.
- On the basis of price category, the market is segmented into standard, premium, and super-premium
- On the basis of brand category, the market is segmented into branded, and private label
- On the based on packaging type, the market is segmented into pouches, plastic wrap, sachets, box, and others
- On the basis of age group, the market is segmented into children (0-18), youth (18-35), middle age (36-45), and senior (45+ years)
- On the basis of distribution channel, the market is segmented into store-based retailing, and non-store based retailing
Major Players
Data Bridge Market Research recognizes the following companies as the major Functional Gummies and Jellies market players in the market that include HARIBO GmbH & Co. KG, Ferrara Candy Company, The Hershey Company, Prefetti Van Melle, Nestle
Market Development
- In March 2024, HARIBO GmbH & Co. KG has introduced Unicorn-i-licious, a colorful and cute new gummy treat featuring six unique flavors: Apple, Blue Raspberry, Berry Punch, Banana, Cotton Candy, and Tangerine. This whimsical new product is designed to appeal to both kids and adults, boosting seasonal sales and attracting consumers seeking fun, novelty treats. The launch of this magical gummy is expected to enhance the brand’s appeal, especially among fans of imaginative and visually striking products.
- In April 2024, HARIBO GmbH & Co. KG has introduced its limited Red, White & Blue Goldbears, featuring three classic flavors: Cherry, Pineapple, and Blue Raspberry, perfect for summer celebrations. This patriotic edition will help HARIBO attract seasonal shoppers and capitalize on national holidays, boosting sales and brand visibility through a fun, festive product that resonates with customers looking for themed treats.
Regional Analysis
On the basis of geography, the market is segmented into five main regions namely North America, South America, Asia-Pacific, Europe, and Middle East and Africa. North America is further sub-segmented into U.S., Canada and Mexico, China, India, Japan, South Korea, Indonesia, Malaysia, Thailand, Australia, Singapore, Philippines, New Zealand, and rest of Asia-Pacific, Germany, U.K., France, Italy, Spain, Russia, Turkey, Netherlands, Switzerland, Belgium, Luxembourg, and rest of Europe, South Africa, Saudi Arabia, United Arab Emirates, Egypt, Israel, and rest of Middle East And Africa, Brazil, Argentina, and rest of South America.
North America is expected to dominate the market
North America is expected to dominate the market due to high consumer awareness of health and wellness, strong demand for convenient dietary supplements, and the presence of key manufacturers driving innovation and product availability.
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