北美香草（B2C）市场 – 行业趋势和 2029 年预测

市场分析和见解

由于食品和饮料行业的发展以及对烘焙产品的需求增加，北美香草（B2C）市场正在获得显着增长。包括烘焙在内的食品和饮料产品需求的增加预计将推动北美香草（B2C）市场的发展。然而，预计在预测期内，与合成香草相关的严格政府法规将抑制香草市场的增长。

Data Bridge Market Research 分析称，2022 年至 2029 年的预测期内，北美香草（B2C）市场将以 5.0% 的复合年增长率增长。

北美香草（B2C）市场动态

驱动程序

• 食品和饮料行业对香草的需求不断增长

食品和饮料行业对香草的需求正在迅速增长。香草精是食品和饮料加工行业的重要调味剂。在食品工业中，香草被添加到各种食品中，包括乳制品、烘焙产品、加工食品、巧克力和糖果等，以增强其风味和口感。因此，食品行业对香草粉、香草酱和香草液的需求增加预计将推动市场增长。

Meanwhile, vanilla extracts play an important role in reducing bitterness, and enhancing the product's flavour in the chocolate industry. In addition, vanilla will mask the taste variation in chocolate caused by cocoa bran. Hence, the increase in demand for vanilla in the chocolate industry is propelling the growth of vanilla in the market.

• Growing demand for vanilla in the pharmaceutical and personal care industry

In recent years, the demand for fragrance-based cosmetic, and personal care products has been increasing among customers across the globe. Hence, the rise in the need for vanilla-added cosmetic products is impelling the growth of vanilla in the market. Besides fragrance, vanilla has a particular functional property that enables the repair of skin damage.

For instance,

vanilla is naturally rich in antioxidants, which help neutralize the free radicals and reduce skin damage. Due to its functional property, vanilla liquids, powders, and pastes are largely used in cosmetic products. Thus, the increasing usage of vanilla in the cosmetic industry will drive growth in the market. Moreover, the Madagascar vanilla has extensive application in personal care products such as lotion, anti-aging creams, and lip balm enriched with vitamin B, which is responsible for healthy skin. Thus, cosmetic manufacturers are adding vanilla into their products.

Hence, the growing demand for Madagascar vanilla in personal care product will propel the market growth.

Opportunity

• Rising demand for synthetic vanilla extracts

Although the low production of vanilla beans reduces the production of natural vanilla extracts in the market. To encounter the demand, the vanilla extracts manufacturers are focused on producing synthetic vanilla extract. This further creates an opportunity for vanilla extract producers to expand their value in the global market. As a result of rising consumer preference for vanilla-flavored food products, the food industry demands more synthetic vanilla extract in the market.

In recent years, immense interest has been grown among chemical industries due to the viable opportunity to substitute synthetic vanilla products with renewable resources. According to U.S. regulation, the derivation of vanilla extract from renewable sources can be labeled as natural. Thus, the manufacturers emphasize producing vanilla extract using the biotechnological method.

Restraints/Challenges

• Fluctuating price of raw materials

The demand for vanilla flavors is increasing among industries and customers across the globe. However, the demand for vanilla exceeds the supply of vanilla in the market.

For instance,

• Based on the NPR report, the rising demand for Madagascar vanilla bean increased the product's price by ten times in 2017 compared to previous years. Hence, the increasing price of Madagascar beans will decrease the growth in the market as the customers are sensitive to price

Similarly, the customers are looking for clean label products and demand natural, and organic products. Therefore, the companies produce vanilla extracts from a natural source to satisfy the customers. Despite that, less raw material availability leads the manufacturers to sell their products at a higher cost. As a result of elevated prices, the demand for vanilla will decline and obstruct the global market's growth.

• Availability of substitute products

Vanilla is the most common flavor among consumers, although the availability of alternative flavors in the market is a major challenge for the growth of vanilla in the market. Maple syrup, almond extract, citrus zest, and others are the substituent flavors available in the market. Maple syrup is a substitute for vanilla extracts which offers a pleasant aroma, and vanilla's mellow flavors.

Maple syrup is ideal for preparing pancakes, cookies, roasted vegetables, and other food applications.

As it is cost-effective, the consumers opt for maple syrup as an alternative to vanilla flavor. Hence, the increasing demand for maple syrup will decline the growth of vanilla in the market. Consequently, almond extract is also used as an alternative source of vanilla extract. Moreover, almond extract is significantly more potent than vanilla flavor. This extract is widely added to baked goods and other desserts to enhance its flavor, and taste. Therefore, the rising demand for almond extract in the bakery industry will obstruct the growth of vanilla in the market.

Post COVID-19 Impact North America Vanilla (B2C) Market

Post COVID-19, the demand for vanilla is increased in the region due to change in buying pattern of consumers and gradual shift towards to increasing the demand of variety of flavored products among various end users such as food & beverages, and others. Due to the discontinuation of many strict mandates and restrains manufactures, and producers are able to fulfil the demand for vanilla in the region.

The increased demand for different flavored food items enables manufacturers to launch various organic and synthetic vanilla, which has helped the market grow.

Recent Developments

• In January 2020, ADM acquired Yerbalatina Phytoactives, a leading manufacturer of plant-based extracts and ingredients. This acquisition helped to expand ADM's business in Brazil and strengthen its position in the health & wellness market
• In December 2019, ADM acquired Rodelle, a vanilla ingredient supplier in 2019. Rodelle is a joint venture of Sahanala. Sahanala is the industry's first farmer-owned processor and exporter of vanilla beans. This acquisition enlarges the supply chain and now positioned the ADM as a North America industry leader in vanilla and citrus flavor. Hence, it improves the company's share in the market

North America Vanilla (B2C) Market Scope

北美香草（B2C）市场根据香草类型、等级、香草产地、形式和分销渠道分为五个显著的细分市场。这些细分市场之间的增长将帮助您分析行业中的主要增长细分市场，并为用户提供有价值的市场概览和市场洞察，以便做出战略决策以确定核心市场应用。

香草 味

• 马达加斯加
• 印度尼西亚
• 墨西哥美食
• 合成起源
• 巴布亚新几内亚
• 乌干达
• 大溪地
• 印度
• 汤加
• 其他的

根据香草类型，北美香草（B2C）市场分为马达加斯加、墨西哥、合成原产地、印度、印度尼西亚、大溪地、汤加、巴布亚新几内亚、乌干达等。

形式

• 液体
• 粉末
• 粘贴

根据形态，北美香草（B2C）市场分为液体、粉末和糊状。

香草 起源

• 自然的
• 合成的

根据香草的来源，北美香草（B2C）市场分为天然香草和合成香草。

年级

• A 级（含水量 30%）
• B 级（含水量 20%）
• 其他的

根据等级，北美香草（B2C）市场分为 A 级（水分含量 30%）、B 级（水分含量 20%）和其他级。

分销渠道

• 超级市场
• 大卖场
• 专卖店
• 零售店
• 在线的
• 其他的

根据分销渠道，北美香草（B2C）市场分为超市、大卖场、专卖店、零售店、在线商店和其他。

北美香草（B2C）市场区域分析/洞察

基于上述参考，对北美香草（B2C）市场进行了分析并提供了市场规模洞察和趋势。

北美香草（B2C）市场报告涵盖的国家包括美国、加拿大和墨西哥。

由于香草在食品、饮料、医药等各种终端行业中的使用日益增多，美国有望引领北美香草 (B2C) 市场。由于人均收入和生活水平高，美国可能在北美香草 (B2C) 市场中占据主导地位。此外，个人护理和化妆品行业越来越多地使用香草来创造舒缓的香气，这归因于该地区香草市场的增长。

报告的国家部分还提供了影响单个市场因素和市场法规变化的信息，这些因素和变化会影响市场的当前和未来趋势。新旧销售、国家人口统计、疾病流行病学和进出口关税等数据点是预测单个国家市场情况的一些主要指标。此外，在对国家数据进行预测分析时，还考虑了品牌的存在和可用性以及由于来自本地和国内品牌的激烈竞争而面临的挑战，以及销售渠道的影响。

竞争格局和北美香草（B2C）市场份额分析

北美香草（B2C）市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度以及应用主导地位。以上数据点仅与公司对北美香草（B2C）市场的关注有关。

北美香草（B2C）市场的一些主要参与者包括 McCormick & Company, Inc.、Boston Vanilla Bean Company、Vanilla Pura、Nielsen-Massey Vanillas, Inc.、Madagascar Vanilla Company LLC、Native Vanilla 和其他公司。

研究方法

数据收集和基准年分析是使用具有大样本量的数据收集模块完成的。使用市场统计和连贯模型分析和估计市场数据。此外，市场份额分析和关键趋势分析是市场报告中的主要成功因素。DBMR 研究团队使用的关键研究方法是数据三角测量，涉及数据挖掘、数据变量对市场影响的分析以及主要（行业专家）验证。除此之外，数据模型还包括供应商定位网格、市场时间线分析、市场概览和指南、公司定位网格、公司市场份额分析、测量标准、北美与地区和供应商份额分析。如有进一步询问，请要求分析师致电。

SKU-68576