北美电动自行车 (E-Bike) 市场 - 行业趋势和 2031 年预测

北美电动自行车 (E-Bike) 市场分析及规模

在休闲骑行领域，电动自行车 (e-bike) 市场是通往冒险和探索的大门。电动自行车为爱好者提供了穿越各种景观和轻松征服具有挑战性的地形的机会，扩大了户外旅行的范围和乐趣。无论是在崎岖的小径还是风景优美的路线上行驶，骑手都可以体验骑行的快感，同时最大限度地减少体力消耗，这使得电动自行车对于那些寻求休闲骑行而不牺牲冒险的人来说特别有吸引力。电动自行车具有踏板辅助和可变功率模式等功能，可满足从初学者到经验丰富的骑手的各种休闲骑行者的需求，增强他们的户外体验并加深与大自然的联系。

2023 年北美电动自行车 (E-Bike) 市场规模价值 32.4 亿美元，预计到 2031 年将达到 74.7 亿美元，在 2024 年至 2031 年的预测期内复合年增长率为 11.00%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和杵分析。

报告范围和市场细分

Market Definition

An electric bike, or e-bike, is a bicycle equipped with an electric motor to assist with propulsion. Riders can pedal as usual or rely on the motor for added power, making cycling easier and more accessible. E-bikes offer a convenient and eco-friendly alternative to traditional bicycles, especially for commuting or leisure riding over varied terrain.

Electric Bike (E-Bike) Market Dynamics

Drivers

• High Demand of E-Bikes due to Rising Environmental Awareness

Consumers are increasingly prioritizing sustainable transportation solutions to mitigate environmental impact. E-bikes offer a greener alternative to traditional vehicles, emitting zero tailpipe emissions and reducing reliance on fossil fuels. With growing concerns about air pollution and climate change, individuals are drawn to e-bikes for their eco-friendly attributes, contributing to cleaner air and a healthier planet. Government initiatives promoting electric mobility and reducing carbon emissions further amplify the appeal of e-bikes, incentivizing adoption and fostering a more sustainable transportation ecosystem. As environmental consciousness continues to rise, e-bikes are poised to play a pivotal role in shaping a more sustainable future for urban mobility.

For instance, in 2023, Germany experienced a pivotal shift in its bicycle market as e-bikes outsold traditional bicycles, with 2.1 million units sold, capturing 53% of total sales. This surge underscores the growing preference for eco-friendly and efficient transportation solutions amidst rising environmental awareness. The resilience of the German bicycle industry, generating €7.06 billion in sales, reflects a sustained demand for cycling, with specialist retailers and 'cycle to work' leasing schemes playing integral roles in promoting cycling as a vital aspect of everyday life.

• Increased Technological Advancements Promotes Improved User Experience of E-Bikes

Innovations in battery technology, such as the development of lightweight and long-lasting lithium-ion batteries, extend the range and lifespan of e-bikes, addressing concerns about range anxiety and maintenance. Moreover, advancements in motor design and integration enable e-bikes to deliver smoother rides and more responsive assistance, enhancing overall e-bike performance and comfort for users. Integration of smart features such as GPS navigation, bluetooth connectivity, and mobile app compatibility further elevate the appeal of e-bikes, catering to tech-savvy consumers seeking connected and convenient transportation solutions. As technological advancements continue to evolve, e-bike manufacturers can differentiate their products, attract new customers, and drive market growth.

Opportunities

• Government Incentives Promotes Increased Adoption of Electric Bikes

Subsidies, tax incentives, and rebates provided by governments encourage consumers to purchase e-bikes by making them more affordable. Supportive policies such as infrastructure development for cycling lanes and parking facilities promote e-bike usage, enhancing safety and convenience for riders. Furthermore, regulations mandating emission reductions and promoting sustainable transportation solutions propel the adoption of e-bikes as an eco-friendly alternative to traditional vehicles. Overall, government initiatives create a favorable environment for e-bike manufacturers, fostering market growth and accelerating the transition towards sustainable mobility.

For instance, in February 2024, Cowboy's ambition to attain full-year profitability aligns with the broader trend of government incentives and regulations driving the electric bike (e-bike) market. Focusing on software-integrated e-bikes, Cowboy aims to capitalize on technological advancements and evolving consumer preferences, leveraging supportive policies and increasing demand for eco-friendly transportation solutions to achieve sustainable growth and profitability.

• Increasing Demand Electric Bikes due to Growing Urbanization

As urban areas become more crowded and traffic congestion worsens, commuters seek efficient and flexible mobility solutions. E-bikes offer a convenient alternative to traditional vehicles, enabling riders to navigate through congested streets with ease and bypass traffic jams. Their compact size and agility make them well-suited for urban environments, allowing e-bike businesses to thrive by offering riders the means to maneuver through tight spaces and reach their destinations faster. E-bikes contribute to reduced pollution and noise levels in cities, aligning with urban sustainability goals and further driving their adoption among environmentally-conscious urban dwellers. This growing e-bike business sector reflects the growing demand for sustainable transportation solutions in urban areas.

Restraints/Challenges

• High E-Bike Prices Impede Growth Among Budget-Conscious Consumers

Compared to traditional bicycles, e-bikes typically come with a higher price tag due to the inclusion of electric motors, and batteries. This upfront investment can deter budget-conscious consumers from purchasing e-bikes, especially when considering other transportation alternatives. The perception of e-bikes as luxury items rather than essential modes of transportation may limit their appeal to a wider demographic.

• Limited Infrastructure Limits the Adoption of Electric Bikes

E-bike users may face challenges in charging their bikes conveniently due to limited infrastructure, such as inadequate charging stations and a lack of dedicated bike lanes. Moreover, the absence of dedicated bike lanes can make e-bike commuting less appealing due to safety concerns and increased interaction with motor vehicles.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In November 2022, Cannondale announced a new global organizational structure aimed at eliminating regional General Managers and leveraging Pon.Bike to bolster operational efficiency and drive growth across markets. This move signifies a strategic shift in the company's management approach
• In September 2022, Aventon upgraded all its electric bicycles with enhanced features such as improved frames, integrated LED lighting, and full-color displays with Bluetooth connectivity. The introduction of the Aventon Level.2 commuter e-bike further enriches the Level series
• In February 2020, Specialized Bicycle Components, Inc. launched the Turbo Levo SL, a mountain e-bike boasting a lightweight design, 29-inch wheels, and a weight reduction of 9 pounds compared to other turbo e-bikes, enhancing the company's product lineup

Electric Bike (E-Bike) Market Scope

The market is segmented on the basis of battery type, hub motor location, mode, battery power, class and usage. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Battery Type

• Lithium-Ion
• Lithium-Ion Polymer
• Nickel Metal Hydride
• Lead Acid
• Sealed Lead Acid
• Others

Hub Motor Location

• Mid Drive Hub Motor
• 后轮毂电机
• 前轮毂电机

模式

• 踏板辅助
• 风门

电池电量

• 750 W 以下
• 超过 750 瓦

班级

• I 类（踏板辅助/电动自行车）
• II 类（节流阀）
• III 级（高速电动自行车）

用法

• 城市/城区
• 巡航
• 山地/徒步自行车
• 竞速、货运
• 其他的

北美电动自行车 (E-Bike) 市场分析/洞察

对市场进行分析，并按国家、电池类型、轮毂电机位置、模式、电池功率、等级和用途提供市场规模洞察和趋势。

市场报告涉及的国家包括美国、加拿大和墨西哥。

美国在市场上占据主导地位，主要是因为 Specialized Bicycle Components, Inc. 和 Trek Bicycle Corporation 等主要行业领导者都位于美国境内。这些公司以创新和质量而闻名，通过尖端技术和以消费者为中心的设计推动市场增长。他们在美国市场的强大立足点使他们能够影响趋势并制定标准，从而帮助美国在该地区电动自行车领域占据主导地位。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和电动自行车 (E-Bike) 市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

市场上的一些主要参与者包括

• Accell 集团 (荷兰)
• DERBY BICYCLE（德国）
• ITALJET SPA（意大利）
• Riese & Müller GmbH（德国）
• M1-Sporttechnik（德国）
• FIVE Bianchi SpA（意大利）
• 美国川崎摩托车公司（美国）
• 雅迪科技集团有限公司（中国）
• 捷安特自行车（台湾）
• Trek 自行车公司 (美国)
• myStromer AG（瑞士）
• Specialized Bicycle Components, Inc.（美国）
• 美利达自行车 (台湾)
• Pedego（美国）
• YAMAHA Motor Pvt. Ltd.（日本）

SKU-55576