全球统一通信 (UC) 市场 – 2031 年行业趋势和预测

统一通信 (UC) 市场分析和规模

在客户服务和支持方面，统一通信 (UC) 解决方案可提高沟通效率和效果。UC 将语音通话、电子邮件、实时聊天和社交媒体互动等各种渠道整合到一个统一平台中，从而实现客户和支持代表之间的无缝互动。这种集成简化了工作流程，使代理能够访问客户信息、跟踪互动并跨渠道提供一致且个性化的帮助。

2023 年全球统一通信 (UC) 市场规模价值 1250.9 亿美元，预计到 2031 年将达到 4483.2 亿美元，2024 年至 2031 年预测期内的复合年增长率为 17.3%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。

报告范围和市场细分       

Market Definition

Unified communication (UC) refers to a comprehensive integration of various communication tools and channels into a single platform or interface. It enables seamless interaction and collaboration across different mediums such as voice, video, messaging, email, and data sharing, accessible from multiple devices and locations. UC aims to streamline communication processes, enhance productivity, and improve user experience by providing unified access to communication and collaboration tools, regardless of the mode or device used.

Unified Communication (UC) Market Dynamics

Drivers

• Growing Digital Transformation Initiatives Modernizing its Organizational Processes

As businesses undergo digital transformation, the need for seamless communication and collaboration becomes paramount. UC solutions offer integrated platforms that unify various communication channels, enabling organizations to adapt to evolving work environments and facilitate efficient remote collaboration. Centralizing communication tools and streamlining workflows, UC solutions support the broader goals of digital transformation, driving their adoption across industries and contributing to the growth of the UC market.

• Growing Adoption of Unified Communications in Retail Sector Streamline Internal Operations

The drives the unified communication (UC) market by necessitating seamless communication between headquarters, stores, and distribution centers. UC solutions enable real-time collaboration between employees, improving customer service, inventory management, and sales operations. With the rise of omnichannel retailing, UC facilitates integration across various communication channels such as online chat, social media, and in-store interactions, enhancing the overall customer experience. UC tools streamline internal operations, enabling swift decision-making, and supporting remote workforce management, crucial for modern retail businesses. Consequently, the adoption of unified communications and collaboration in the retail sector enhances operational efficiency, boosts employee productivity, and ultimately contributes to revenue growth.

According to Kantar 2023, the dominance of Amazon as the world's most valuable retail brand, offers a wide range of products and services including internet retailing, consumer electronics, and digital content, underscores the importance of efficient communication and collaboration tools in the retail sector. As retailers witness the success of giants such as Amazon, there's a heightened demand for unified communication (UC) solutions that enable seamless coordination between headquarters, stores, and online platforms, facilitating swift decision-making, enhancing customer service, and driving operational efficiency.

Opportunities

• Rise in Telecommuting Trends Increases Demand for Unified Communication (UC) Solutions

With teams dispersed across different locations, organizations seek UC platforms that seamlessly integrate voice, video, messaging, and collaboration tools to facilitate effective communication and collaboration. UC enables remote workers to stay connected in real-time, enhancing productivity and workflow efficiency. As the remote work paradigm becomes more entrenched, businesses increasingly recognize the necessity of robust UC solutions to ensure seamless communication and collaboration regardless of physical location, thereby driving growth in the UC market.

• Rising Demand for Video Conferencing for Better Communication

With the increasing prevalence of remote work and global collaboration, organizations seek efficient ways to connect visually and collaborate effectively. Video conferencing enables face-to-face interactions regardless of geographical barriers, fostering better communication, decision-making, and team cohesion. Moreover, advancements in technology have made video conferencing solutions more accessible, user-friendly, and affordable, driving widespread adoption across industries. As organizations prioritize real-time communication and collaboration, the integration of video conferencing into UC platforms becomes essential, further fueling the growth of the UC market.

In June 2023, Zoom's collaboration with Sony to integrate its platform into BRAVIA TVs facilitated seamless access to Zoom Meetings directly from home entertainment systems. This move responds to the growing demand for remote collaboration tools, enabling users to conduct video meetings conveniently from their living rooms, supporting hybrid work environments, and enhancing the accessibility and versatility of Zoom's services.

Restraints/Challenges

• High Initial Costs Limits the Adoption for Small and Medium-Sized Businesses

Implementing UC solutions entails expenses related to infrastructure upgrades, software licenses, hardware purchases, and training programs for employees. Additionally, customization and integration with existing systems may further escalate costs. These upfront investments can deter adoption, as organizations may prioritize immediate financial concerns over the long-term benefits of improved communication and collaboration. As a result, cost-conscious decision-makers may delay or opt for less comprehensive UC implementations, slowing market growth.

• Regulatory Compliance Increases the Complexity in the Expansion of UC Solutions

UC solutions often handle sensitive information, including personal and proprietary data, which must be safeguarded in accordance with various regulations such as GDPR, HIPAA, and CCPA. Compliance requirements vary across jurisdictions, industries, and types of data, necessitating meticulous adherence to legal frameworks to avoid penalties and reputational damage. Ensuring compliance adds complexity and cost to UC deployments, potentially deterring organizations from adopting or expanding UC solutions without robust strategies and safeguards in place.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In April 2023, NICE was awarded Frost & Sullivan's 2022 European Contact Center as a Services Technology Innovation Leadership Award for its exceptional business value, recognizing its leadership, customer service, technology innovation, and strategic product development in various markets
• In April 2023, Avaya launched the Avaya Experience Platform (AXP) in Australia and New Zealand, aiming to facilitate flexible and productive hybrid work environments for employees while ensuring seamless customer experiences. AXP, an AI-powered contact center-as-a-service (CCaaS) collaboration platform, is a key component of Avaya's broader Experience Platform, offering comprehensive workstream collaboration and unified communications technologies
• In April 2020, Verizon Communications Inc. acquired BlueJeans Network, an enterprise-level video conferencing and event platform. Verizon's unified communications portfolio stands to benefit significantly from this acquisition, as BlueJeans' meeting platform is set to be integrated with Verizon's unified communications as a service (UCaaS) business, enhancing its immersive communication offerings

Unified Communication (UC) Market Scope

The market is segmented on the basis of product, application, organization size and solution. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Hosted
• On-Premise

Application

• Enterprises
• Education
• Government
• Healthcare
• Others

Organization Size

• SMEs
• Large Enterprises

Solution

• Instant and Unifies Messaging
• 音频和视频会议
• IP 电话
• 其他的

统一通信 (UC) 市场区域分析/见解

对市场进行分析，并按国家、产品、应用、组织规模和解决方案提供市场规模洞察和趋势，如上所述。

市场报告涉及的国家包括北美洲的美国、加拿大和墨西哥，南美洲的巴西、阿根廷和南美洲其他地区，欧洲的德国、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯，欧洲其他地区，亚太地区 (APAC) 的日本、中国、印度、韩国、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾，亚太地区 (APAC) 的其他地区，沙特阿拉伯、阿联酋、南非、埃及、以色列，中东和非洲 (MEA) 的其他地区。

受先进技术采用率不断提高的推动，北美占据市场主导地位。该地区受益于主要关键参与者的存在，预计在预测期内将推动统一通信市场进一步增长。凭借强大的技术基础设施和对创新的高度重视，北美仍然处于统一通信解决方案的前沿，满足了多样化的业务需求并推动了通信技术的发展。

亚太地区市场预计将出现大幅增长，这得益于对协作的重视以及为优化资源利用而采取的削减成本措施。银行和金融服务 (BFS)、业务流程外包 (BPO)、政府、电信、物流和酒店等关键行业越来越多地采用统一通信来提高服务效率。预计这一采用趋势将在可预见的未来进一步推动该地区统一通信市场的增长，反映出简化通信和协作解决方案在不同行业中的重要性日益增加。

全球销售自动化软件市场报告的国家部分还提供了影响单个市场因素和国内市场法规变化，这些因素和变化会影响市场的当前和未来趋势。消费量、生产地点和产量、进出口分析、价格趋势分析、原材料成本、下游和上游价值链分析等数据点是用于预测单个国家市场情景的一些主要指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀少竞争而面临的挑战、国内关税和贸易路线的影响。

竞争格局和统一通信 (UC) 市场份额分析

市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

 市场上的一些主要参与者包括：

• RingCentral, Inc.（美国）
• AMC Networks Inc（美国）
• Verizon（美国）
• Orange Business（法国）
• 8x8, Inc（美国）
• Google LLC（美国）
• 思科系统公司（美国）
• 微软 (美国)
• Mitel Networks Corp（加拿大）
• CloudTalk（斯洛伐克）
• StarBlue（美国）
• Vonage（美国）
• Masergy Communications, Inc.（美国）
• Windstream Communication, LLC（美国）
• ALE国际（法国）

SKU-56425