全球社交媒体分析市场 – 2031 年行业趋势和预测

社交媒体分析市场分析和规模

社交媒体分析市场正在经历强劲增长，这得益于互联网平板电脑和手机的广泛普及。社交媒体用户数量的持续增长进一步助长了这一趋势。随着人们对价格实惠、高质量产品的认识不断提高，以及对快速服务交付的需求不断增加，组织越来越重视销售评估以加强其市场影响力。这些因素共同推动了未来几年社交媒体分析市场的预期扩张。

Data Bridge Market Research 分析了全球社交媒体分析市场，该市场在 2023 年为 57.1 亿美元，预计到 2031 年将达到 582.9 亿美元，在 2024-2031 年预测期内的复合年增长率为 33.70%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge Market Research 团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。

报告范围和市场细分      

市场定义

社交媒体分析涉及对社交媒体平台生成的数据的系统分析。它包括检查用户参与度、趋势和情绪，以获得可操作的见解。企业使用社交媒体分析来了解他们的在线状态、客户偏好和市场动态，从而做出明智的决策和制定有效的战略。

全球社交媒体分析市场动态

驱动程序

• 消费者使用可上网的手机数量不断增加

随着全球越来越多的人使用配备互联网连接的智能手机，社交媒体的使用量大幅增加。这一趋势在各种平台上产生了大量数据，从而产生了对分析工具的需求，以提取有价值的见解。社交媒体分析工具使企业能够利用这些丰富的信息，提供有价值的指标和趋势，帮助制定战略决策、进行有针对性的营销和了解消费者偏好。

• 组织利用社交媒体分析增强市场影响力

Harnessing insights derived from social media platforms, businesses can fine-tune their marketing strategies, understand consumer sentiments, and optimize engagement. The emphasis on data-driven decision-making to enhance market presence is propelling the demand for analytics tools. As companies recognize the pivotal role of social media in shaping brand perception, the strategic utilization of analytics becomes crucial for maintaining a competitive edge. This trend is fueled by a growing awareness of the need to align products and services with consumer expectations, ultimately driving the expansion of the global social media analytics market.

Opportunities

• Real-Time Analytics Manage Crises and Reputation Issues

The rising demand for real-time analytics within the global social media analytics market reflects its pivotal role in the proactive management of crises and preservation of brand reputations. As businesses and individuals navigate the rapid dissemination of information on social platforms, the significance of these analytics tools becomes increasingly apparent. The anticipated surge in demand underscores their critical contribution to effective damage control and rapid response strategies, establishing real-time analytics as an essential component in safeguarding online reputations in today's dynamic digital landscape.

• Integration of Social Media in E-commerce for Tracking Consumer Preferences

As consumers increasingly utilize social platforms in their shopping journey, analytics solutions play a crucial role in tracking and decoding consumer preferences. Businesses can gain actionable insights into customer behavior, product preferences, and market trends by analyzing social media interactions. This opportunity allows social media analytics tools to empower e-commerce businesses in tailoring their strategies, optimizing product offerings, and enhancing the overall customer experience, thereby driving growth and competitiveness in the evolving digital marketplace.

Restraints/Challenges

• High Cost of Homomorphic Encryption Solutions

Implementing robust encryption mechanisms, particularly fully homomorphic encryption (FHE), involves substantial expenses in terms of both technology acquisition and deployment. Small and medium-sized enterprises, in particular, may find the financial burden prohibitive, limiting their ability to leverage advanced encryption for social media analytics. The cost factor hinders widespread adoption across the market, creating a barrier for businesses aiming to enhance data security in social media analytics.

• Lack of Technical Expertise Constrains the Implementation of FHE Solutions

The complex nature of FHE technology demands specialized knowledge and skills, posing a barrier for organizations looking to adopt these encryption methods for securing social media analytics data. The shortage of professionals proficient in  FHE implementation acts as a restraint, limiting the market's potential growth.     

This global social media analytics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on global social media analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2021, Cision's acquisition of Brandwatch for USD 450 million fortified its position in the Social Media Analytics Market by combining robust contact databases and effective media monitoring. This strategic merger established a social listening powerhouse, enhancing PR and marketing services through synergies
• In 2021, TikTok's milestone of surpassing 1 billion users solidified its standing as a major player in the Social Media Analytics Market. As the seventh most popular global social network and fourth excluding messaging platforms, TikTok's vast user base underscored its significance for data analytics and marketing insights
• In 2021, Salesforce's expansions to Marketing Cloud, Commerce Cloud, and the integration of WhatsApp reflected its commitment to the evolving Social Media Analytics Market. Strengthening customer engagement through diverse communication channels, Salesforce aimed to enhance analytics capabilities within its suite of services
• In 2021, Oracle's announcement of AI-powered capabilities and UX updates for Analytics Cloud showcased its dedication to innovation in the Social Media Analytics Market. The advancements underscored Oracle's commitment to staying at the forefront of technology, offering sophisticated analytics solutions to meet evolving market demands

Global Social Media Analytics Market Scope

The global social media analytics market is segmented on the basis of type, deployment model, organization size, analytical type, application and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Software
• Software as a service (SaaS)
• On-premise
• Services
• Professional
•  Managed
• Mode
• Social Media Measurement/Listening and Analytics

 Deployment Model

• On-Premises
• Cloud

Organization Size

• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)

Analytical Type

• Predictive
• Prescriptive
• Diagnostic
• Descriptive

Application

• Sales and Marketing Management
• Customer Experience Management
• Competitive Intelligence
• Risk Management and Fraud Detection
• Public Safety and Law Enforcement
• Others

 Industry Vertical

• Banking, Financial Services and Insurance (BFSI)
• Telecommunications and Information Technology (IT)
• Retail and E-commerce
• Healthcare and Life Sciences
• Media and Entertainment
• Government and Defense
• Travel and Hospitality
• Others

Global Social Media Analytics Market Regional Analysis/Insights

The global social media analytics market is analyzed and market size insights and trends are provided by country, type, deployment model, organization size, analytical type, application and industry vertical as referenced above.

The countries covered in the global social media analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the social media analytics market in revenue and market share, propelled by extensive research and development efforts in technology, particularly in network expansion. The region's emphasis on technological advancements contributes significantly to the growth of the social media analytics sector.

The Asia-Pacific is expected to maintain the highest compound annual growth rate, driven by escalating development initiatives in emerging markets such as India and China. The robust growth in these economies contributes to an increased demand for various products and services, fostering a favorable environment for market expansion and sustained economic development.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Social Media Analytics Market Share Analysis

The global social media analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global social media analytics market.

Some of the major players operating in the global social media analytics market are:

• Orcale (U.S.)
• IBM (U.S.)
• SAS Institute Inc. (U.S.)
• Salesforce, Inc. (U.S.)
• Adobe (U.S.)
• Cision US Inc. (U.S.)
• GoodData Corporation (U.S.)
• Simplify360 Inc. (India)
• Quid. (U.S.)
• Qualtrics (U.S.)
• Talkwalker(U.S.)
• Brandwatch (U.K.)
• Digimind (France)

SKU-52544