全球零食棒市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

零食棒市场分析

零食棒市场正在经历大幅增长，这得益于对方便、健康和便携零食选择的需求不断增长。消费者忙碌的生活方式和日益增强的健康意识推动了零食棒的流行。这些零食棒能快速补充能量，成为运动员和健身爱好者的热门选择。此外，人们对富含蛋白质和低糖的零食棒的偏好日益增加，推动了市场的增长。口味和成分的创新，以及有机和无麸质食品的推出，进一步扩大了市场。  

小吃店市场规模

2023 年全球小吃店市场规模价值 254 亿美元，预计到 2031 年将达到 367.9 亿美元，2024 年至 2031 年预测期内的复合年增长率为 4.74%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、定价分析、品牌份额分析、消费者调查、人口分析、供应链分析、价值链分析、原材料/消耗品概述、供应商选择标准、PESTLE 分析、波特分析和监管框架。

零食棒市场趋势

“对健康、功能性零食棒的需求不断增长”

人们对健康和保健的日益关注极大地推动了对具有功能性益处的零食棒的需求。消费者不再只是寻求快速吃点东西，而是在寻找具有特定健康益处的零食。随着人们寻求将饮食选择与健康目标结合起来，有助于改善消化、增强能量水平和肌肉恢复的零食棒正变得越来越受欢迎。这一趋势反映了一种更广泛的趋势，即人们越来越倾向于提供不仅仅是基本营养的功能性食品。

In addition to functional benefits, the clean label trend is profoundly influencing the snack bar market. Many consumers are becoming more discerning about what they eat, demanding transparency in ingredient lists and favoring products that are free from artificial additives, preservatives, and other synthetic components. Brands are responding to this demand by highlighting natural ingredients and clean production processes, which resonate with health-conscious shoppers seeking products that align with their lifestyle choices. This trend is expanding the market for snacks bars by accommodating diverse dietary preferences and contributing to the overall growth of the functional and clean-label snack bar segments.

Report Scope and Market Segmentation       

Snacks Bars Market Definition

Snacks bars are convenient, portable food products that are designed to provide a quick and nutritious snack option. They are typically made from a combination of cereals, nuts, seeds, fruits, and other ingredients, and are available in various types such as energy bars, protein bars, and granola bars. Snacks bars are popular for their ability to provide an energy boost and nutritional benefits, making them a preferred choice for on-the-go consumption.

Snacks Bars Market Dynamics

Drivers 

• Increasing Demand for Convenient and Healthy Snacks

With modern consumers juggling multiple responsibilities and often lacking time for traditional meals, snacks bars provide a quick and nutritious solution that fits seamlessly into their busy schedules. These portable snacks are ideal for on-the-go consumption, offering an easy way to maintain energy levels throughout the day. Snacks bars often come packed with essential vitamins, minerals, and other nutrients, making them an attractive choice for those looking to make healthier eating choices without sacrificing convenience. Busy lifestyles and the growing focus on health and wellness are driving the demand for convenient snack options such as healthy snack bars.

• Rising Popularity of Protein-Rich and Low-Sugar Snacks bars

Consumers are increasingly opting for snacks bars that are high in protein and low in sugar, as these products align with their health and fitness goals. Protein-rich snack bars are particularly favored by fitness enthusiasts and athletes who seek to support muscle recovery and maintain energy levels. Simultaneously, there is a growing awareness about the adverse effects of excessive sugar consumption, leading consumers to prefer low-sugar alternatives. The availability of a wide range of flavors and ingredient combinations further enhances the appeal of protein-rich and low-sugar snacks bars. These products cater to diverse taste preferences while providing the nutritional benefits that health-conscious consumers desire, thereby driving their popularity in the market.

Opportunities

• Growing Popularity of Plant-Based Snacks bars

With more consumers adopting vegetarian or vegan lifestyles, the demand for snacks that align with these dietary preferences is on the rise. Plant-based snacks bars cater to health-conscious consumers who prioritize natural, minimally processed foods that support overall well-being. These bars often include ingredients like nuts, seeds, legumes, and whole grains, which are rich in essential nutrients and fiber. Additionally, plant-based snacks bars appeal to those seeking sustainable food options, as they typically have a lower environmental impact compared to animal-based products. The trend towards plant-based diets is creating significant opportunities for the development of vegan snacks bars made with plant-based proteins and ingredients.

• Innovations in Functional Ingredients

Advancements in ingredient technologies are enabling the incorporation of functional ingredients in snacks bars, offering specific health benefits that go beyond basic nutrition. These functional ingredients include probiotics for improved digestion, adaptogens for stress relief, and superfoods for enhanced energy and overall health. The ability to target particular health concerns and provide added value through these ingredients is driving innovation in the snack bar market. As a result, the incorporation of these advanced ingredients is boosting the appeal of snacks bars, creating opportunities for market growth, and encouraging continuous product development.

Restraints/Challenges

• High Production Costs

The production of high-quality snacks bars involves significant costs, primarily due to the need for premium ingredients, specialized manufacturing processes, and attractive packaging. Sourcing top-notch ingredients, such as organic nuts, seeds, and superfoods, often comes at a higher price, which directly impacts the overall production cost. Packaging also plays a crucial role in preserving freshness and appealing to consumers, adding another layer of cost. These high production costs can affect the pricing and affordability of snacks bars, making it challenging for manufacturers to compete.  

• Intense Competition and Market Saturation

The snacks bars market is characterized by intense competition and a high degree of market saturation, with numerous brands competing for consumer attention. Established players, as well as new entrants, continually strive to capture market share by offering innovative flavors, functional ingredients, and unique packaging. This competitive landscape can make it difficult for new brands to establish themselves and for existing brands to maintain their market position.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

除了标准报告外，我们还提供从预测的运输延迟、按区域划分的分销商映射、商品分析、生产分析、价格映射趋势、采购、类别绩效分析、供应链风险管理解决方案、高级基准测试等角度对采购层面的深入分析，以及其他采购和战略支持服务。

经济放缓对产品定价和供应的预期影响

当经济活动放缓时，行业开始受到影响。DBMR 提供的市场洞察报告和情报服务考虑了经济衰退对产品定价和可获得性的预测影响。借助这些，我们的客户通常可以领先竞争对手一步，预测他们的销售额和收入，并估算他们的盈亏支出。

全球小吃店市场范围

市场根据产品类型和分销渠道进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

产品类型

• 谷物棒
  • 格兰诺拉麦片/什锦麦片棒
  • 其他的
• 能量棒
• 其他的

分销渠道

• 超市/大卖场
• 便利店
• 专卖店
• 在线的
• 其他的

全球小吃店市场区域分析

对市场进行分析，并按上述国家、产品类型和分销渠道提供市场规模洞察和趋势。

市场覆盖的国家包括美国、加拿大、墨西哥、德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区、巴西、阿根廷以及南美洲其他地区。

由于消费者对健康、方便的零食选择越来越感兴趣，北美预计将占据市场主导地位。随着健康意识的不断增强，北美消费者越来越多地寻求营养丰富且符合其饮食目标的零食棒。完善的零售基础设施和高可支配收入进一步支持了这一趋势。 

亚太地区预计将成为增长最快的地区，原因包括消费者对蛋白质棒健康益处的认识不断提高。随着传统饮食习惯的演变和更多消费者采用现代饮食习惯，该地区的全球化和西方化趋势也发挥着重要作用。此外，生活方式的改变和个人可支配收入的增加也推动了亚太地区对零食棒的需求不断增长。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

全球零食棒市场份额

市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

在市场上运营的小吃店市场领导者是：

• 雅培实验室（美国）
• 英国联合食品有限公司 (英国)
• 费列罗国际有限公司（意大利）
• 通用磨坊公司 (美国)
• Halo Foods Ltd（英国）
• 凯洛格公司 (美国)
• Lotus Bakeries（比利时）
• 玛氏公司（美国）
• Mondelēz International Inc.（美国）
• 雀巢公司（瑞士）
• 百事可乐公司（美国）
• 邮政控股公司 (美国)
• Simply Good Foods Co.（美国）
• 好时公司 (美国)

小吃店市场的最新发展

• 2023 年 7 月，阿联酋零食公司 (ESF) 和好时宣布建立战略合作伙伴关系，旨在扩大好时的产品组合并增加其在区域零食市场的份额。
• 2023 年 5 月，雀巢旗下的美禄推出了一款新的蛋白质零食棒，可提供 6 克蛋白质，是纤维的来源。这些零食棒每包 180 克，即 6 条，售价 8 美元，在澳大利亚各地的 Coles 和独立杂货店均有销售

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