Global Recreational Cannabis Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 1.89 Billion |
 Market Size (Forecast Year) |
USD 3.09 Billion |
 CAGR |
% |
| Major Markets Players |
>全球娱乐大麻市场，按产品类型（油酊剂、透皮贴剂、分离片、花、浓缩物、食用物、外用药、酊剂等）、分销渠道（线上、线下）、品种（印度大麻、苜蓿大麻、混合型）化合物（THC 主导、CBD 主导、平衡 THC、CBD）、应用（慢性疼痛、精神障碍、癌症、其他）、给药（口服、外用、吸入、直肠、舌下）、最终用途（药品、食品、饮料、烟草、个人护理、研究和开发中心）划分 – 行业趋势和预测到 2031 年。
娱乐大麻市场分析和规模
旅游和酒店业通过开发大麻旅游目的地和专业服务从休闲大麻市场中获益。在大麻娱乐用途合法的地区，例如美国某些州和加拿大等国家，大麻友好型住宿、种植设施参观和大麻主题活动吸引了对探索大麻文化和产业感兴趣的游客。酒店企业可能会提供精心策划的体验，包括大麻餐饮、健康活动或药房和当地地标的导游。这个细分市场为酒店、餐馆、旅行社和活动策划者提供了机会，可以迎合大麻爱好者的需求，并利用大麻行业内日益增长的大麻旅游趋势。
2023 年全球休闲大麻市场规模价值 18.9 亿美元，预计到 2031 年将达到 30.9 亿美元，2024 年至 2031 年预测期内的复合年增长率为 6.3%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的缺口分析。
报告范围和市场细分
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报告指标 |
细节 |
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预测期 |
2024-2031 |
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基准年 |
2023 |
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历史岁月 |
2022 (可定制为 2016-2021) |
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定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
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涵盖的领域 |
产品类型（油酊剂、透皮贴剂、分离物片剂、花、浓缩物、食用物、外用药、酊剂等）、分销渠道（线上、线下）、品种（印度大麻、苜蓿大麻、混合大麻）化合物（THC 主导、CBD 主导、平衡 THC、CBD）、应用（慢性疼痛、精神障碍、癌症、其他）、给药方式（口服、外用、吸入、直肠、舌下）、最终用途（药品、食品、饮料、烟草、个人护理、研发中心） |
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覆盖国家 |
U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA) |
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Market Players Covered |
AURORA CANNABIS INC (Canada), Cannabis Science Inc.(U.S.), Medical Marijuana, Inc.(U.S.), STENOCARE A/S (Denmark), CannabisNL (U.S.), Controlled Environments Limited (Canada), The Cronos Group (Canada), Maricann Inc (Canada), Tikun Olam (Israel), ,Canopy Growth Corporation (Canada), TerrAscend (Canada), VIVO Cannabis Inc.(Canada), Harvest Health & Recreation, Inc (U.S.), Curaleaf Holdings Inc. (U.S.), HEXO Corp. (Canada), INDIVA. (Canada), Cresco Labs (U.S.), Organigrams Holding Inc. (Canada), Trulieve (U.S.) |
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Market Opportunities |
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Market Definition
Recreational cannabis refers to the non-medical use of cannabis products for leisure, relaxation, or enjoyment purposes. Unlike medical cannabis, which is prescribed to treat specific health conditions, recreational cannabis is used by individuals for its psychoactive effects, such as euphoria or relaxation, without a medical need or prescription. It is often consumed through smoking, vaping, edibles, or other methods to achieve a desired recreational experience.
Recreational Cannabis Market Dynamics
Drivers
- Expanding Legalization due to Increased Demand for Recreational Cannabis
When governments legalize recreational cannabis, it opens up new markets, attracting investment and driving consumer demand. Regulation establishes frameworks for licensing, product safety, and distribution, ensuring consumer protection and quality control. Evolving regulations can impact market dynamics, influencing pricing, competition, and product innovation. The clarity and consistency of legalization and regulation profoundly shape the growth trajectory and viability of the recreational cannabis market.
For instance, in September 2023, Republicans' softened stance on federal marijuana reform signaled a potential shift in regulatory attitudes, likely boosting investor confidence and spurring market growth in the recreational cannabis industry. This development could lead to expanded legalization efforts, opening up new markets and driving consumer demand for cannabis products.
- Rising Health and Wellness Consciousness Drives Increased Consumer Demand for Recreational Cannabis
Cannabis products perceived to offer health benefits, such as those containing CBD, are in high demand. This trend is fueled by growing awareness of cannabis' potential therapeutic properties for managing stress, anxiety, pain, and sleep issues. As people prioritize holistic well-being, they turn to cannabis for relaxation and self-care. Companies capitalize on this trend by developing innovative cannabis formulations and marketing them as lifestyle-enhancing products, driving market growth and expanding consumer demographics.
Opportunities
- Increasing Product Innovation Diversifies Product Selection
Innovations such as high-potency concentrates, diverse edibles, and convenient vaping devices attract new users and cater to evolving preferences. Advancements in cultivation techniques and genetics contribute to the development of novel strains with unique flavors and effects, enhancing product variety and consumer appeal. As companies invest in research and development, product innovation drives market growth and fosters competition and differentiation in the increasingly crowded cannabis landscape.
- Evolving Branding Strategies Influencing Consumer Perceptions
Effective marketing, including targeted advertising, influencer partnerships, and experiential marketing, help companies reach and engage with their target audience. Strong branding efforts create a distinct identity for cannabis products, fostering trust and credibility among consumers. Brands that effectively communicate product quality, safety, and compliance stand out, influencing purchase decisions and driving market growth. Innovative packaging and product design contribute to brand recognition and consumer appeal, further propelling the expansion of the recreational cannabis market.
Restraints/Challenges
- Increased Costs of Recreational Cannabis Quality due to Supply Chain Challenges
High costs squeeze profit margins, especially for smaller businesses, limiting their ability to invest in innovation and scale operations. Moreover, the necessity for extensive quality control measures and testing further adds to operational expenses. Access to traditional banking services remains limited due to federal regulations, leading to additional costs associated with cash-based transactions and difficulties in securing loans. Overall, these increased costs hinder market competitiveness, impede growth, and deter potential investors.
- Rising Quality Concerns Limits the Adoption of Recreational Cannabis
Ensuring consistent product quality, potency, and purity is crucial but challenging due to varying regulatory standards and testing procedures across different regions. Lack of standardized testing protocols and enforcement mechanisms can lead to discrepancies in product quality and mislabeling, eroding consumer confidence. Concerns about contaminants such as pesticides, heavy metals, and microbial pathogens further exacerbate quality issues, potentially leading to health risks and legal liabilities for businesses.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Recent Developments
- In May 2023, Toast and Nirvana Group forged a partnership aimed at bringing innovative products to patients and consumers in Oklahoma and New Mexico, leveraging Toast's expertise in cannabis products and Nirvana Group's market presence to offer new solutions to meet the evolving needs of consumers in the region
- 2023 年 4 月，Hello Juice and Smoothie 与 Beleaf Co. 合作推出了注入 CBD 的果汁饮料，将注重健康的果汁消费趋势与 CBD 的健康益处相结合，在美国当地市场推出了一款独特的产品
- 2022 年 5 月，Canopy Growth 扩大了其产品线，为其大麻碳酸饮料推出了橙子和葡萄口味，以满足市场对多样化大麻饮料日益增长的需求
娱乐大麻市场范围
市场根据产品类型、分销渠道、种类、化合物、应用、管理和最终用途进行细分。这些细分市场之间的增长将帮助您分析行业中微弱的增长细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。
产品类型
- 油
- 酊剂
- 透皮贴剂
- 分离株
- 平板电脑
- 花
- 浓缩物
- 食物
- 主题
- 其他的
- 电子烟
- 胶囊
- 栓剂
- 乳霜和滚珠喷雾
分销渠道
- 在线的
- 离线
- 零售商店
- 药店
- 其他的
物种
- 印度大麻
- 大麻
- 杂交种
化合物
- THC 占主导地位
- CBD 主导
- 平衡 THC 和 CBD
应用
- 慢性疼痛
- 精神障碍
- 癌症
- 其他的
行政
- 口服
- 主题
- 吸入
- 直肠
- 舌下
最终用途
- 药品
- 食物
- 饮料
- 烟草
- 个人护理
- 研发中心
娱乐大麻市场区域分析/见解
对市场进行分析，市场规模洞察和趋势包括产品类型、分销渠道、种类、化合物、应用、管理和最终用途，如上所述。
市场报告涉及的国家包括北美洲的美国、加拿大、墨西哥、德国、瑞典、波兰、丹麦、意大利、英国、法国、西班牙、荷兰、比利时、瑞士、土耳其、俄罗斯、欧洲的其他地区、欧洲的日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 的其他地区、巴西、阿根廷、南美洲的其他地区（南美洲的一部分）、阿联酋、沙特阿拉伯、阿曼、卡塔尔、科威特、南非、中东和非洲 (MEA) 的其他地区（中东和非洲 (MEA) 的一部分）。
北美在市场上占据主导地位，这主要归因于美国对医用和娱乐用大麻合法化的积极态度。这一趋势催化了该地区的供应和需求激增，巩固了其在全球市场的领先地位。随着越来越多的州加入合法化浪潮，北美继续巩固其作为大麻生产和消费主要中心的地位，推动该行业的创新和增长。
亚太地区的大麻市场预计将出现大幅增长，这主要是由于该地区某些经济体已将大麻合法化。其中，中国有望成为主导者，这得益于广泛的大麻种植和对该行业的大量投资。这种增长的推动力是人们对大麻的态度不断变化、对其潜在医疗和经济效益的认识不断提高以及全球合法化趋势的不断扩大。中国强大的基础设施和农业能力使其能够利用亚太地区蓬勃发展的大麻市场。
报告的国家部分还提供了影响单个市场因素和国内市场法规变化的信息，这些变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在对国家数据进行预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和娱乐大麻市场份额分析
市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。
市场上的一些主要参与者包括：
- AURORA CANNABIS INC（加拿大）
- Cannabis Science Inc.（美国）
- 医用大麻公司（美国）
- STENOCARE A/S（丹麦）
- CannabisNL（美国）
- 受控环境有限公司（加拿大）
- Cronos 集团（加拿大）
- Maricann Inc（加拿大）
- Tikun Olam（以色列）
- Canopy Growth Corporation（加拿大）
- TerrAscend（加拿大）
- VIVO Cannabis Inc.（加拿大）
- Harvest Health & Recreation, Inc（美国）
- Curaleaf Holdings Inc.（美国）
- HEXO Corp.（加拿大）
- INDIVA.（加拿大）
- Cresco Labs（美国）
- Organigrams Holding Inc. (加拿大)
- Trulieve（美国）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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