全球雨衣市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

雨衣市场分析

雨衣市场在方法和技术方面取得了重大进步，推动了其全球增长。一项关键进步是在面料设计中使用纳米技术，从而创造出轻质、透气且高度防水的材料。各公司正在整合防水、防尘和防油的纳米涂层，提高雨衣的耐用性，同时保持舒适性。

另一项技术突破是使用嵌入温度调节传感器的智能面料。这些面料可以适应不断变化的天气条件，在各种气候条件下提供最佳舒适度。例如，透气膜（如 GORE-TEX）和环保替代品已变得流行，既具有防水性又具有透气性。

雨衣的用途已超出传统的户外活动，影响着生活方式和时尚潮流。可折叠、紧凑型雨衣等创新设计迎合了城市市场，提高了便携性和便利性。

在增长方面，人们的可持续发展意识不断增强，推动品牌采用再生材料和环保制造工艺。再加上对多功能服装的需求不断增长，预计未来几年将大大推动雨衣市场的发展。

雨衣市场规模

2023 年全球雨衣市场规模价值 13.1 亿美元，预计到 2031 年将达到 21.7 亿美元，2024 年至 2031 年预测期内的复合年增长率为 6.50%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、定价分析、品牌份额分析、消费者调查、人口分析、供应链分析、价值链分析、原材料/消耗品概述、供应商选择标准、PESTLE 分析、波特分析和监管框架。

雨衣市场趋势

“可持续发展趋势推动雨衣市场增长”

A key trend driving the growth of the rainwear market is the rising demand for eco-friendly and sustainable products. Consumers are increasingly opting for rainwear made from recycled materials and biodegradable fabrics to reduce environmental impact. For instance, brands such as Patagonia and Rains have introduced rain jackets made from recycled polyester and organic cotton, attracting environmentally conscious customers. This shift towards sustainable production is not only boosting sales but also encouraging other manufacturers to adopt greener practices. The market is seeing an uptick in demand for rainwear that combines functionality with environmental responsibility, significantly contributing to overall market expansion.

Report Scope and Rainwear Market Segmentation   

Rainwear Market Definition

Rainwear refers to clothing specifically designed to protect individuals from getting wet during rain or other wet conditions. It is typically made from waterproof or water-resistant materials such as rubber, nylon, or coated fabrics, ensuring that water doesn't penetrate the fabric. Common items include rain jackets, coats, ponchos, and rain pants. Some rainwear is also designed to be breathable, allowing sweat to escape while keeping water out. In addition to protection, rainwear often features hoods, adjustable cuffs, and taped seams to further enhance its functionality. It is widely used for outdoor activities, work, and daily commuting in wet weather.

Rainwear Market Dynamics

Drivers

• Climate Change and Extreme Weather

Climate change and extreme weather patterns significantly drive the rainwear market. The increasing frequency of heavy rainfall and unpredictable weather events, such as storms and floods, prompts consumers to seek reliable protection. For instance, the National Oceanic and Atmospheric Administration (NOAA) reported a 20% increase in heavy rainfall events in the U.S. from 1958 to 2016. This trend has led to heightened consumer awareness and demand for high-quality rainwear, particularly in regions prone to extreme weather. Brands such as The North Face and Columbia have capitalized on this need, developing innovative rainwear solutions that combine functionality with style, catering to the growing market for protective clothing.

• Expansion of E-commerce

The rise of e-commerce has significantly transformed the rainwear market by providing consumers with convenient access to diverse options. Online platforms such as Amazon and specialized outdoor retailers allow shoppers to browse extensive collections, compare prices, and read reviews from the comfort of their homes. For instance, during the monsoon season, brands such as Columbia and The North Face enhance their online presence with promotions and targeted marketing campaigns, driving sales. Additionally, e-commerce facilitates direct-to-consumer sales, enabling brands to build relationships with customers and offer personalized shopping experiences. This ease of access and variety ultimately boosts overall market sales and customer satisfaction in the rainwear segment.

Opportunities

• Innovative Fabrics and Technologies

Advancements in waterproof and breathable fabrics have revolutionized the rainwear market, presenting significant opportunities for growth. Technologies such as Gore-Tex have enhanced performance, allowing consumers to stay dry while maintaining comfort. For instance, Patagonia's use of recycled nylon in their rain jackets not only ensures waterproofing but also appeals to environmentally conscious consumers. Similarly, brands such as The North Face are incorporating cutting-edge technologies, such as Futurelight, which offers superior breathability and stretch. These innovations attract outdoor enthusiasts and everyday users, driving demand for high-quality rainwear. As consumers prioritize functionality and sustainability, brands leveraging these technologies can significantly enhance their market presence.

• Rising Outdoor Activities

The growing interest in outdoor activities, including hiking, camping, and adventure sports, significantly boosts the rainwear market. As more people embrace nature and seek recreational experiences, the demand for specialized rainwear that provides comfort and protection against unpredictable weather has surged. For instance, brands such as Patagonia and Columbia have expanded their rainwear lines to cater to outdoor enthusiasts, offering lightweight, breathable, and waterproof options. This trend presents a substantial opportunity for manufacturers to innovate and create performance-oriented rainwear that meets the needs of active consumers, thus capturing a share of the lucrative outdoor apparel market.

Restraints/Challenges

• Seasonal Demand Fluctuations

The rainwear market is heavily influenced by seasonal demand, with sales peaking during monsoon or rainy seasons. This creates a challenge for manufacturers and retailers, as they must accurately forecast demand to avoid overstocking or stockouts. Excess inventory during off-peak periods can lead to increased holding costs and potential markdowns to clear unsold items, negatively impacting profit margins. Conversely, inadequate stock during peak demand can result in missed sales opportunities, frustrating consumers and damaging brand reputation. This inherent variability complicates inventory management, creating significant hurdles for businesses striving to maintain profitability throughout the year.

• Competition from Other Outerwear

The rainwear market is significantly challenged by the growing popularity of multi-functional outerwear. These garments often combine waterproof capabilities with insulation and style, catering to consumers seeking versatility in their clothing. As a result, many customers prefer jackets that can be worn in various weather conditions rather than investing in dedicated rainwear. This shift in consumer preference can lead to a decline in sales for traditional rainwear brands, forcing them to compete with a broader range of outerwear options. Consequently, this competition can hinder the growth and profitability of the rainwear market as consumers prioritize functionality and style in their purchases.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Rainwear Market Scope

The market is segmented on the basis of product type, size, material, application, end user and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Rain Jacket
• Rain Pant
• Rain Suit
• Others

Size

• Small
• Medium
• Large

 Material

• Polyester Fabric
• Nylon
• Vinyl
• Gore- Tex
• Blended

Application

• Bike Riding
• Camping and Hiking
• Others

 End User

• Men
• Women
• Kids

 Distribution Channel

• Online
  • E-Commerce
  • Company-Owned Website
• Offline
  • Hypermarkets/ Departmental Stores
  • Specialty Stores
  •  Chain and Franchises
  • Others

Rainwear Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, size, material, application, end user and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the rainwear market, driven by increasing urbanization and changing consumer lifestyles. The region's growing middle class, coupled with rising disposable incomes, fosters higher demand for fashionable and functional rainwear. Additionally, manufacturers are focusing on product innovation and sustainability, further propelling market growth. The trend towards outdoor activities also boosts the need for durable and stylish rainwear options in this region.

Asia-Pacific is expected to show lucrative growth in the rainwear market, driven by a large working population in China and India. The increasing participation in outdoor activities further boosts demand for rainwear in the region. Additionally, rising awareness of weather protection and fashion trends among consumers contribute to the expansion, making Asia-Pacific a key player in the global rainwear industry.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Rainwear Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Rainwear Market Leaders Operating in the Market Are:

• Columbia Sportswear Company (U.S.)
• THE NORTH FACE (U.S.)
• Patagonia, Inc. (U.S.)
• Black Diamond Equipment, Ltd. (U.S.)
• Amer Sports (Finland)
• Wildcraft (India)
• Stutterheim (Sweden)
• Ducktail (New Zealand)
• Splashy Rainwear New Zealand (New Zealand)
• New Aashi Rainwear (India)
• Fox Umbrellas Ltd. (U.K.)
• Prince Rainwear (India)
• Blunt Umbrellas (New Zealand)
• GustBuster Umbrellas (U.S.)
• Hangzhou Paradise Umbrella Group Co., Ltd. (China)
• Beijing HongYe Tongxing Technology Co., Ltd. (China)
• James Smith & Sons Umbrellas Ltd. (U.K.)
• Pickett London (U.K.)
• SWAINE ADENEY BRIGG LIMITED (U.K.)

Latest Developments in Rainwear Market

• 2022 年 4 月，哥伦比亚运动服装公司宣布计划增强其位于肯塔基州罗巴兹工厂的分销能力。计划中的扩建涉及约 400 万美元的投资，旨在提高运营效率和提高生产能力。这一战略举措预计将加强哥伦比亚的供应链，使该公司能够更好地满足消费者需求，同时加强其对户外服装市场增长的承诺
• 2022 年 3 月，四十年来在高尔夫设备领域享有盛誉的 Sun Mountain 被 Solace Capital Partners 收购。此次收购反映了 Solace 投资面临复杂挑战的美国和加拿大中低端市场公司的战略。这家私募股权公司专注于对年收入在 5000 万美元至 10 亿美元之间的公司进行 2000 万美元至 1 亿美元的股权和债务投资
• 2022 年 2 月，加拿大鹅控股公司获得安大略省证券委员会批准执行豁免救济计划。这一战略举措允许公司通过纽约证券交易所的交易从公开流通股中回购高达 10% 的下属投票股份。这一举措旨在提升股东价值，并在竞争激烈的市场中支持公司的股票表现
• 2021 年 11 月，瑞典服装品牌 Farmerrain 宣布将 BIOVYN PVC 纳入其产品线，致力于可持续发展。这一举措是更大范围的战略的一部分，旨在最大限度地减少对环境的影响并促进负责任的制造实践。通过使用源自可再生资源的 BIOVYN，Farmerrain 力求使其产品符合环保标准，同时满足竞争激烈的服装行业消费者对可持续时尚的需求

SKU-65639