全球益生菌饮料市场 - 行业趋势和 2030 年预测

益生菌饮料市场分析及规模

多年来，人们对功能性饮料的需求不断增长，以改善消化系统健康，推动了市场的增长。消费者对该产品的认识越来越高，认识到其对肠道健康的重要性。此外，消费者（尤其是年轻消费者）的健康意识不断增强，也增加了全球对该产品的需求。

益生菌饮料有助于维持健康的胃部细菌平衡，具有多种健康益处，例如改善消化、免疫功能和减肥。经常饮用这些饮料可以促进排便和营养吸收。此外，这些饮料还可以改善心理健康，因为研究表明肠道健康与情绪和心理健康有关。因此，这种药物有助于治疗抑郁症、焦虑症、强迫症和自闭症。这些产品还可以通过刺激人体产生天然抗体来帮助增强免疫系统。

Data Bridge Market Research分析，2022年全球益生菌饮料市场规模为175.3亿美元，到2030年有望达到341.7亿美元，预计2023年至2030年的预测期内复合年增长率为8.7%。  

“乳制品”在益生菌饮料市场中占据主导地位，因为乳制益生菌饮料（如开菲尔和酸奶饮料）长期以来一直很受欢迎。这些产品因其与肠道健康益处相关且为人所熟知，尤其是在传统上消费乳制品的地区，因此拥有强大的消费者基础。此外，由于这些饮料采用天然发酵过程，因此通常被视为可靠的益生菌载体。

除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解之外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的赤字分析。       

报告范围和市场细分

Market Definition

Probiotics are bacteria that, when consumed, provide health benefits. Probiotics are ingested bacteria that have been linked to human and animal health benefits. Probiotic drinks are also known as functional beverages which help maintain a healthy balance of stomach bacteria, resulting in various health benefits such as weight loss, digestive health, and immune function. They are eaten to help with digestion. The addition of probiotics to whey significantly improves its properties and benefits. The addition of flavours improves the sensory properties of drinks while also extending their shelf life.

Probiotic Drinks Market Dynamics

Drivers

• Growing health consciousness

Increasing awareness of the health benefits associated with probiotics is a significant driver. Consumers are seeking functional beverages like probiotic drinks due to their digestive health benefits, aiding in gut health, immunity, and overall well-being. This rising health consciousness is propelling the demand for probiotic drinks globally.

• Rising demand for functional beverages

The shift towards healthier beverage choices has elevated the demand for functional drinks. Probiotic beverages are increasingly favored over sugary, less healthy options. The appeal lies in their ability to offer health benefits in a convenient and tasty form, aligning with the preferences of health-conscious consumers.

• Innovative product offerings

Ongoing innovation and the introduction of new flavors, convenient packaging, and improved formulations have contributed to market growth. Companies are continuously launching new probiotic drink variations, appealing to different consumer preferences, which is driving the expansion of the market.

Restraints

• Sensitive production processes

The production of probiotic drinks involves careful handling and precise conditions to maintain live and active cultures. This aspect poses a challenge for manufacturers in terms of production, transportation, and storage, impacting the cost and feasibility of the product.

• Limited awareness in certain regions

In some regions, there is lack of awareness regarding probiotics and their benefits. Educating consumers about the advantages of probiotic drinks is a challenge, especially in markets where the consumption of such functional beverages is not yet a prevalent trend.

Opportunities

• Expanding consumer base

There's a substantial opportunity for market growth due to an expanding consumer base. As awareness about the benefits of probiotics continues to spread, there's potential for targeting new consumer segments, including younger demographics seeking healthier beverage options.

• Growing market diversification

Probiotic drinks have the opportunity to diversify into newer market segments, such as sports and energy drinks, targeting fitness-conscious individuals seeking functional beverages that aid in recovery and overall health, thereby broadening the market scope.

Challenges

• Shelf-Life and stability

Maintaining the viability and stability of live probiotic cultures within beverages throughout their shelf life is a significant challenge. Probiotics are live microorganisms that can be sensitive to environmental factors such as temperature, light, and pH, which can affect their efficacy. Ensuring a viable and stable product until consumption poses a technical challenge for manufacturers.

• Regulatory hurdles and labeling issues

Compliance with stringent regulations and ensuring accurate labeling regarding the types and quantities of live probiotics present in the drink can be a challenge. Different regions have varying regulatory standards concerning probiotics in beverages. Meeting these standards while accurately informing consumers about the probiotic content can be complex, especially with evolving regulations in different markets. This challenge includes not only complying with regulations but also effectively communicating the benefits of probiotics to consumers without misleading information.

This probiotic drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the probiotic drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Development

• In June 2023, Wildwonder, renowned for its innovative sparkling prebiotic + probiotic beverages, introduced a new Pineapple Paradise flavor, combining pineapple, tangerine, Szechuan peppercorn, and cinnamon. Targeting gut health and immunity, the drink contains live probiotics, prebiotic fiber, minimal sugar, and low calories. This addition, rooted in the founder's cultural heritage, offers a bold taste inspired by California's fresh produce. As part of the expansion, the drink will be exclusively available at Sprouts stores and online, aiming to tap into the rapidly growing probiotic drinks market with its unique and health-conscious beverage offerings

Global Probiotic Drinks Market Scope

The probiotic drinks market is segmented on the basis of type, bacteria, flavor, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Fruit-Based
• Dairy-Based
• Others

Bacteria

• Lactobacillus
• Streptococcus
• Bifid Bacterium
• Others

Flavor

• Regular
• Berry
• Tropical
• Others

Distribution Channel

• Store-Based
• Non-Store-Based

Global Probiotic Drinks Market Regional Analysis/Insights

The probiotic drinks market is analysed and market size insights and trends are provided by country, type, bacteria, flavor, and distribution channel are referenced above.

The countries covered in the probiotic drinks market report are U.S., Canada, and Mexico, Brazil, Argentina, rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and rest of Middle East and Africa.

Europe is expected to dominate the probiotic drinks market due to early adoption, a tradition of fermented foods, established brands, and a health-conscious culture, fostering a high awareness and acceptance of probiotic drinks in this region during the forecast period.

Asia-Pacific is expected to witness the fastest growth during the forecast period due to growing health awareness, rising disposable incomes, and an increasing interest in functional beverages, stimulating the demand and adoption of probiotic drinks market in the region.

报告的国家部分还提供了影响单个市场影响因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税的影响和贸易路线。   

竞争格局和全球益生菌饮料市场份额分析

益生菌饮料市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对益生菌饮料市场的关注有关。

益生菌饮料市场的一些主要参与者包括：

• 嘉吉公司（美国）
• 雀巢（瑞士）
• GCMMF（印度）
• Bio-K（加拿大）
• 恒天然合作集团（新西兰）
• 帝斯曼（荷兰）
• 百事可乐 (美国)
• 无害收获（美国）
• Lifeway Foods, Inc（美国）
• 养乐多（印度）

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