全球植物性食品市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

植物性食品市场分析

受食品技术进步和消费者偏好变化的推动，植物性食品市场取得了显著增长。精准发酵和细胞农业等最新方法正在彻底改变植物性食品的生产方式。精准发酵可增强植物性产品的营养成分和风味，而细胞农业则允许在不使用传统牲畜的情况下培育动物蛋白，从而提供可持续的替代方案。

豌豆蛋白、菠萝蜜和藻类等创新成分的使用范围正在扩大，使品牌能够创造出从肉类替代品到乳制品替代品的多样化产品。高压加工和挤压等增强型食品加工技术改善了产品的质地和口感，使植物基食品对消费者更具吸引力。

市场的增长也受到人们对动物农业的健康益处和环境问题的日益关注的推动。技术进步和消费者行为的转变共同推动了这一上升趋势，使植物性食品成为食品行业的一个重要领域。

植物性食品市场规模

2023 年全球植物性食品市场规模价值 225.8 亿美元，预计到 2031 年将达到 1407.1 亿美元，2024 年至 2031 年预测期内的复合年增长率为 25.7%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、定价分析、品牌份额分析、消费者调查、人口分析、供应链分析、价值链分析、原材料/消耗品概述、供应商选择标准、PESTLE 分析、波特分析和监管框架。

植物性食品市场趋势

“植物蛋白源需求不断增长”

随着人们健康意识和可持续性问题的日益增长，植物性食品市场正见证着采用植物性蛋白质来源的显著趋势。豌豆蛋白、大豆和扁豆等产品在寻求动物蛋白替代品的消费者中越来越受欢迎。例如，2024 年 3 月，卡夫亨氏 Not Company LLC 推出了 NotHotDogs 和 NotSausages，这是标志性 Oscar Mayer 品牌下首批植物性产品的重大进展。这家与 NotCo 的合资企业旨在提供粉丝们 140 多年来一直珍视的咸味和烟熏味，符合为所有人创造美味植物性食品的使命。

报告范围和植物性食品市场细分   

植物性食品市场定义

Plant-based food primarily consists of ingredients derived from plants, including fruits, vegetables, grains, legumes, nuts, and seeds. This dietary approach emphasizes whole, unprocessed foods, focusing on natural flavors and nutrients. Plant-based diets can be vegetarian or vegan, eliminating or minimizing animal products like meat, dairy, and eggs. These products are typically made from fruits, vegetables, nuts, oils, whole grains, and legumes, with no animal-derived ingredients such as meat, milk, or eggs. Tofu, coconut and almond milk, tempeh, and seitan are examples of popular plant-based foods. A diet rich in vitamins B1, C, and E, folic acid, magnesium, and iron, as well as low in cholesterol and saturated fats, is recommended.

Plant-Based Food Market Dynamics

Drivers

• Growing Demand for Product Labeling and Transparency

In the plant-based food market, increased consumer demand for transparency is significantly driving growth. Health-conscious consumers prefer products with clear labeling that outlines nutritional benefits, ingredients, and sourcing practices. Brands such as Beyond Meat and Oatly have effectively leveraged this trend by prominently displaying their product information, which fosters trust and loyalty among buyers. For instance, in March 2024, REWE, Germany's second-largest supermarket chain, is set to open an all-vegan store in Berlin, enhancing its commitment to plant-based options. Located on Warschauer Straße in the trendy Friedrichshain district, this store will cater to the increasing demand for vegan products among consumers. With around 3,300 locations nationwide, REWE’s initiative highlights the shift towards sustainable eating and the growing popularity of vegan lifestyles in Germany.

• Changing Dietary Preferences and Trends

The rise of dietary preferences such as veganism, vegetarianism, and flexitarianism significantly boosts the plant-based food market. For instance, a 2023 survey revealed that approximately 9.7 million Americans identify as vegan, marking a substantial increase over recent years. Additionally, trends such as "Meatless Mondays" encourage consumers to reduce meat consumption, with many participating in this initiative to explore plant-based meals. This cultural shift is supported by brands like Beyond Meat and Impossible Foods, which offer innovative meat alternatives, making plant-based eating more accessible and appealing. As these trends continue to gain traction, they are expected to drive further growth in the market.

Opportunities

• Rising Number of Lactose Intolerance People

The rising number of lactose-intolerant individuals presents a significant opportunity for the plant-based food market. Approximately 65% of the global population suffers from lactose intolerance, driving demand for lactose-free alternatives. Plant-based products, such as almond and oat milk, cater to this need, allowing brands like Oatly and Almond Breeze to thrive. Additionally, the sustainable living movement promotes climate-friendly diets, influencing consumers to choose foods that minimize their carbon footprint. This shift is evident in the growth of plant-based offerings at major retailers, reflecting a market that prioritizes environmentally conscious choices, thereby driving expansion in the plant-based food sector.

• Rise in Social Media Marketing

The rise of social media marketing significantly boosts the plant-based food market. Platforms like Instagram and TikTok showcase innovative products, such as plant-based milk, eggs, and meat, which are nutrient-rich and closely mimic the taste of their animal-based counterparts. For instance, in November 2022, Beyond Meat, Inc. launched Beyond Popcorn Chicken and Beyond Chicken Nuggets, expanding its plant-based offerings. These new products are now available in 5,000 Kroger and Walmart stores across the U.S., alongside select Albertsons and Ahold divisions. The introduction of these items caters to the growing consumer demand for convenient, plant-based alternatives, emphasizing Beyond Meat's commitment to providing tasty options for meat lovers and vegetarians.

Restraints/Challenges

• Taste and Texture Acceptance

Taste and texture acceptance is a significant challenge for the plant-based food market. Many consumers are deeply accustomed to the flavors and mouthfeel of traditional meat and dairy products, making it difficult for plant-based alternatives to compete effectively. Despite advancements by some brands in replicating these qualities, there is still a widespread perception that plant-based options are inferior in taste and texture. This hesitance among consumers to fully embrace these alternatives limits market growth. Additionally, negative experiences with early plant-based products can contribute to skepticism, further hindering the acceptance and expansion of the plant-based food sector in mainstream markets.    

• Limited Availability

Limited availability is a significant restraint for the plant-based food market, hindering its growth. Not all retailers stock a comprehensive range of plant-based products, which restricts consumer access and reduces the overall market penetration. This issue is exacerbated by limited shelf space in grocery stores, where traditional animal-based products often dominate. Additionally, distribution challenges can prevent these products from reaching broader geographic areas, particularly in rural or less populated regions. As a result, potential customers may not encounter plant-based options, leading to missed opportunities for sales and further stifling the expansion of the market in various demographic segments.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Plant-Based Food Market Scope

The market is segmented on the basis of type, category, source, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Dairy Substitute
• Meat Substitute
• Egg Substitute
• Seafood Substitute
• Others

 Category

• Organic
• Conventional

 Distribution Channel

• Store-Based
• Non Store Based

 Source

• Soybean
• Nuts
• Wheat
• Pea
• Others

Plant-Based Food Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, category, source, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the plant-based food market. North America's leading position in the plant-based food market can be attributed to factors such as consumer awareness of the importance of protein-rich diets, increased health consciousness, a well-established food sector, and higher adoption of technological advancements in the food and beverage industry.

Asia-Pacific is expected to exhibit lucrative growth in the plant-based food market. The high market growth in Asia-Pacific can be attributed to factors such as increased adoption of emerging technologies for product innovation, collaborations between international and domestic food companies, increased research and development investments by governments in the food sector, and the presence of a large number of key players in the market. 

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Plant-Based Food Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Plant-Based Food Market Leaders Operating in the Market Are:

• Bayer AG (Germany)
• Abbott (U.S.)
• DSM (Netherlands)
• DuPont. (U.S.)
• Amway (U.S.)
• The Nature's Bounty Co. (U.S.)
• GSK plc. (U.K.)
• Nestlé SA (Switzerland)
• RiceBran Technologies (U.S.)
• Mead Johnson & Company, LLC. (U.S.)
• Medifast, Inc. (U.S.)
• Premier Nutrition Corporation (U.S.)
• TOOTSI IMPEX Inc. (Canada)
• U.S. Spice Mills, Inc. (U.S.)
• Health Food Manufacturers' Association (U.K.)
• NOW Foods (U.S.)
• Glanbia PLC (Ireland)
• Herbalife International of America, Inc. (U.S.)
• Bionova (India)

Latest Developments in Plant-Based Food Market

• In March 2024, DSM-Firmenich has inaugurated a state-of-the-art pilot plant in Plainsboro, New Jersey, to foster collaboration with food and beverage brands. This facility, part of their Taste, Texture & Health Business Unit, emphasizes their commitment to global diet transformation. It aims to enable brands to develop enjoyable, healthier, and more sustainable eating and drinking experiences, reflecting a growing consumer preference for nutrition-conscious choices
• In November 2022, Beyond Meat, Inc. launched Beyond Popcorn Chicken and Beyond Chicken Nuggets, expanding its plant-based offerings. These new products are now available in 5,000 Kroger and Walmart stores across the United States, alongside select Albertsons and Ahold divisions. The introduction of these items caters to the growing consumer demand for convenient, plant-based alternatives, emphasizing Beyond Meat's commitment to providing tasty options for meat lovers and vegetarians
• In 2022, Danone introduced a new Dairy & Plant Blend baby formula to accommodate the rising trend of vegan and plant-based diets among parents. This innovative product aims to meet the nutritional needs of infants while aligning with parents' preferences for healthier, plant-based feeding options. Danone's launch reflects a broader shift in consumer behavior towards sustainable and ethical dietary choices, providing a solution for families seeking plant-based nutrition
• 2022 年 11 月，Green Rebel 推出了一条名为 Creamy Crew 的新产品线，其中包括各种不含乳制品的奶酪、酱汁和调味品。该系列体现了该公司在植物基领域的持续创新，提供无蛋蛋黄酱和凯撒式调味品等选择。这些产品可通过其网站购买，满足了人们对美味和可持续替代品日益增长的需求，吸引了希望减少乳制品摄入量的消费者
• 2022 年 9 月，Beyond Meat 扩大了其产品组合，推出了革命性的植物基牛排，旨在为传统肉类产品提供美味且可持续的替代品。此次发布反映了 Beyond Meat 对创新和满足消费者对营养植物基选择的需求的承诺。这款产品的推出标志着该公司战略的关键一步，即让植物基饮食变得触手可及，并吸引寻求肉类替代品的更广泛受众

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